Starting point case studies
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The document describes two case studies - Jason and Annie - and their starting points. Jason is the CEO of a company providing analytics to health insurers, but has struggled explaining his value proposition to prospective clients. Annie founded a company with a new industrial cleaner but needs help with strategy, pitching, and partnerships to scale. Both are open to help, but Jason does not think he needs assistance explaining his concept, while Annie is concerned about rates.
Starting point case studies
- 1. The Path to Persuasion: Starting Point Case studies
- 2. Meet Jason What’s his starting point?
- 3. Jason is the CEO of a company that provides analytics to Health Care insurance companies. Until recently he was bootstrapping his business. Now he has a chunk of funding to build out his platform.
- 4. Jason is the CEO of a company that provides analytics to Health Care insurance companies. Until recently he was bootstrapping his business. Now he has a chunk of funding to build out his platform. Jason has been struggling to explain his value proposition. His process is first-of-its-kind, and complicated to explain. Most prospective clients don’t understand how his software can help and prefer to keep using their in house solution.
- 5. Jason is the CEO of a company that provides analytics to Health Care insurance companies. Until recently he was bootstrapping his business. Now he has a chunk of funding to build out his platform. Jason has been struggling to explain his value proposition. His process is first-of-its-kind, and complicated to explain. Most prospective clients don’t understand how his software can help and prefer to keep using their in house solution. I met Jason at a networking event through a friend of mine. When I tell Jason that I help startups pitch more persuasively, he tells me that he’s unique and that a complicated startup like his is an exception. He shows no interest in understanding what I do.
- 6. What’s Jason’s start point?
- 7. Jason is the CEO of a company that provides analytics to Health Care insurance companies. Until recently he was bootstrapping his business. Now he has a chunk of funding to build out his platform. Jason has been struggling to explain his value proposition. His process is first-of-its-kind, and complicated to explain. Most prospective clients don’t understand how his software can help and prefer to keep using their in house solution. I met Jason at a networking event through a friend of mine. When I tell Jason that I help startups pitch more persuasively, he tells me that he’s unique and that a complicated startup like his is an exception. He shows no interest in understanding what I do. Problem aware
- 8. Jason is the CEO of a company that provides analytics to Health Care insurance companies. Until recently he was bootstrapping his business. Now he has a chunk of funding to build out his platform. Jason has been struggling to explain his value proposition. His process is first-of-its-kind, and complicated to explain. Most prospective clients don’t understand how his software can help and prefer to keep using their in house solution. I met Jason at a networking event through a friend of mine. When I tell Jason that I help startups pitch more persuasively, he tells me that he’s unique and that a complicated startup like his is an exception. He shows no interest in understanding what I do. Problem aware Doesn’t see a need for my solu4on
- 9. If I want to pitch to Jason, what would interest him?
- 10. If I want to pitch to Jason, what would interest him? “ I help startups to turn complicated ideas into easy to understand concepts”
- 11. Meet Annie What’s her starting point?
- 12. Annie is the founder of a company with a new to the world industrial organic cleaner. It’s 75% faster than traditional chemical cleaners, uses less water, and is sustainable and environmentally safe.
- 13. Annie is the founder of a company with a new to the world industrial organic cleaner. It’s 75% faster than traditional chemical cleaners, uses less water, and is sustainable and environmentally safe. Her company has just run a few proof of concept tests in small companies. They only have small batch test equipment and need a partner to help them scale up. It’s a tough sell.
- 14. Annie is the founder of a company with a new to the world industrial organic cleaner. It’s 75% faster than traditional chemical cleaners, uses less water, and is sustainable and environmentally safe. Her company has just run a few proof of concept tests in small companies. They only have small batch test equipment and need a partner to help them scale up. It’s a tough sell. Potential customer love the idea, but don’t want to invest to build out the platform. It’s too risky to build a plant and then find problems getting to full scale production.
- 15. Annie is the founder of a company with a new to the world industrial organic cleaner. It’s 75% faster than traditional chemical cleaners, uses less water, and is sustainable and environmentally safe. Her company has just run a few proof of concept tests in small companies. They only have small batch test equipment and need a partner to help them scale up. It’s a tough sell. Potential customer love the idea, but don’t want to invest to build out the platform. It’s too risky to build a plant and then find problems getting to full scale production. Annie needs help with strategy, pitching and introductions to grow her business. A colleague of Annie’s recently worked with me and gave an enthusiastic endorsement. Based on my background I can help with all 3 of Annie’s problems. When I talk to Annie, she already knows what I do, and we hit it off. But she seems concerned about my rates.
- 16. Annie is the founder of a company with a new to the world industrial organic cleaner. It’s 75% faster than traditional chemical cleaners, uses less water, and is sustainable and environmentally safe. Her company has just run a few proof of concept tests in small companies. They only have small batch test equipment and need a partner to help them scale up. It’s a tough sell. Potential customer love the idea, but don’t want to invest to build out the platform. It’s too risky to build a plant and then find problems getting to full scale production. Annie needs help with strategy, pitching and introductions to grow her business. A colleague of Annie’s recently worked with me and gave an enthusiastic endorsement. Based on my background I can help with all 3 of Annie’s problems. When I talk to Annie, she already knows what I do, and we hit it off. But she seems concerned about my rates. Aware my solu4on solves her need
- 17. Annie is the founder of a company with a new to the world industrial organic cleaner. It’s 75% faster than traditional chemical cleaners, uses less water, and is sustainable and environmentally safe. Her company has just run a few proof of concept tests in small companies. They only have small batch test equipment and need a partner to help them scale up. It’s a tough sell. Potential customer love the idea, but don’t want to invest to build out the platform. It’s too risky to build a plant and then find problems getting to full scale production. Annie needs help with strategy, pitching and introductions to grow her business. A colleague of Annie’s recently worked with me and gave an enthusiastic endorsement. Based on my background I can help with all 3 of Annie’s problems. When I talk to Annie, she already knows what I do, and we hit it off. But she seems concerned about my rates. Aware my solu4on solves her need Wondering if we can make a deal work with my rates
- 18. If I want to pitch to Annie, what would interest her?
- 19. If I want to pitch to Annie, what would interest her? “I help businesses accelerate. I offer a variety of services for pitching, strategy development and business development, and have flexible rates for startups.”