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Startup Metrics 101: a Product & Marketing Workshop

Dave McClure, profile picture
Dave McClure

The document presents a concise overview of startup metrics introduced by Dave McClure and Hiten Shah at the Web 2.0 Expo in 2008. It discusses the 'AARRR!' framework, a five-step model for measuring startup performance in areas such as acquisition, activation, retention, revenue, and referral. Additionally, it mentions various methods for driving traffic and engagement through SEO, SEM, social networks, and other channels.

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Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop
Startup Metrics 101: a Product & Marketing Workshop

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