Statement of intent
- 1. CCS438 – Statement of Intent CCS/H409 Oxford Cambridge and RSA Examinations Centre number Centre name Candidatenumber Candidate name Brief chosen: ………………………………………………………………………………………………………… How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) Product 1 …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… Advanced GCE in Media Studies H409/03/04 Making media Media Studies Statement of Intent Kirsty Balchin I will represent various niche social groups in my current affairs magazine. My current affairs magazine will interest fairly well-paid professionals and white-collar workers from group B to group C1. the magazine will interest those called reformers who have a responsible ideology and a group of beliefs, it’ll also catch the interest of succeeders who care to educate themselves on news from all around the world. The target audience of my current affairs magazine will be for those who care to educate themselves themselves from young adults (16) all the way up to those over 60, both male and females who vary from all races and people who are from the UK, USA or any English-speaking countries. My magazine will have different topics which can link to certain peoples ages. As the main feature of my magazine is about the huge global pandemic COVID-19, which is happening in the world right now, it will interest individualists such as highly media- literate individuals etc and succeders who feel secure in control and are generally have positions of power and also reformers who have a caring/responsible ideology. My magazine interest socially conscious men and woman aged 18+ as my contents are relevant to them and their everyday life. The company which will be publishing my magazine is Dennis. Dennis is a company which also publishes magazines which focus on sports, fashion and art topics. The design of my magazine will appeal to the audience as I will make it interesting and eye catching whilst still looking elegant and sophisticated- I will use a mixture of serif and sans serif fonts, the masthead and main subheadings will be in serif fonts as they are more sophisticated and eye catching. I intend to use media language to communicate meanings through the selections of bold images which will attract the audience to the magazine. I will be using a colour scheme which attracts every type of
- 2. CCS438 – Statement of Intent CCS/H409 Oxford Cambridge and RSA Examinations …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. Product 2 ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. person from young age of 16 to the older age of 60+, I will also be using colours which are unisex and not be using bright colours such as pink as they will not attract to older men. Since the writing on my magazine is all in English it is suited mostly to people from the UK/USA or any English-speaking countries. I will represent my archetypical groups by the content section in my magazine which will interest people. I will use media language to communicate meaning as the name of my magazine is The Global View which is a short and memorable name. When researching other magazines I looked into the demographic, socio-economic and psychographic profiles of their audiences and used them as an idea for my magazine and the groups of people who will read my magazine. Research impacted my planning decisions hugely when deciding what contents, fonts, layout I chose to use. Research also helped me with my target audience and what price my magazine should be. During my research, I also looked into demographics, socio- economic and psychographic profiles of their target audiences to help me decide on what mine could be. I researched a few current affairs magazines found out how much they cost and how often they publish, I ended up with a price or £4.99 and have decided to publish my magazine weekly. For my website, I intend to keep it similar to my printed edition magazine, the website will be for reformers and succeeders. My website will follow my magazine as it will have the same contents and same sort of design by using similar font types including serif for main headings and the masthead and sans serif for other writing on the website, using different font types will catch attention of readers as it will look elegant and sophisticated. My website will have a horizontal menu with nine different contents and also the home page, the website also includes links to the companies social media, a subscribe button and also a sign in button. I will be using a common colour scheme of red all throughout the website, I have chosen the colour red as it is a unisex colour and works for people of all ages. I will be using lines throughout the website to make the layout clearer and the website as a whole neater.
- 3. CCS438 – Statement of Intent CCS/H409 Oxford Cambridge and RSA Examinations How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words) …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………….