As Level media - Statement of Intent 2019
- 1. CCS437 – Statement of Intent CCS/H009 Oxford Cambridge and RSA Examinations Centre number Centre name Candidatenumber Candidate name Brief chosen: ………………………………………………………………………………………………………… How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 350 words) …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… OCR Advanced Subsidiary GCE in Media Studies H009/02/03 Creating Media Media Studies Statement of Intent 16835 Harlow College Joy Brett Brief 2 - Print: 4 Full page adverts for "Your Food" Delivery Service Media Language The media uses many methods in advertising to intrigue the audience, and to make them interested in the service or product they are selling. There are many different ways the media do this, such as through using emotion in an advert, motivation, persuasion, humour, or making the advert memorable so that it sticks in the audiences mind. There is also the consideration of making the advert factual or emotional. In my advert, i will use humour, youth, and social appeal to sell my food delivery service, specifically to the youth group. I will aim to make it memorable by using common teenage phrases and terms to intrigue them, in which hopefully they will associate with my service, as well as using stereotypes within my adverts to humorise it, and again, to make it memorable. I will try to use both yellow and orange, as they are associated with not just food like fries, but also with the stereotypical colour of the women living in Essex, therefore i will use these colours, as well as using blues which are associated with partying and nightlife, which Essex is stereotyped as being obsessed with. Media Industry For my service, i have decided to stick with the conventions of printed design, such as the use of a sans serif font, as it is a more sophisticated and serious font, and you rarely see they use of serif font on a print advert, therefore this a convention i will follow. I will use a 1/4 inch bleed on my work, as i will use all of the space on advert, therefore do not want ot lose any of the advert when printed.
- 2. CCS437 – Statement of Intent CCS/H009 Oxford Cambridge and RSA Examinations …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. The composition of the image will be a split A4 with the before and after the food delivery service, therefore one image will be atop the other, or they will be side by side. For my advert, i was inspired by the just eat advert, where they had used bold colouring, and when all 4 adverts were put next to eachother, there was a running link between them, and it is a link that i want ot see in my adverts. Media Audience In my advert, i have decided to use a hashtag that is commonly used when describing how hungry the youth is, and this is spread across social media. If my hashtag is used, the service will become a social brand that is used on social media platforms among the target audience. Once the hashtag is seen, it will create an interest among audience members, and in return, when the hashtag is heard they will think of the service. The use of slang in the slogan will be memorable, especially among the youth groups, and again, they will use the service when they feel hungry. Youths like a brand that is associated with their social group, and when they hear about a service specifically aimed at them, they will be willing to use it. Currently the youth use other remote services such as Uber due to the ease of it, and this applies to this service also. There will also be the use of stereotypes associated with Essex people, such as the fake tan, makeup, nails, etc, therefore these elements will be taken into considering when deciding the mise-en-scene of my advert. For my market research i will question the youth to see what they like about the mock-up designs, what they don't like, and what they would prefer to see in a serivce targeted at them. Media Representation The Essex youth are not particularly portrayed in a negative way, due to the criminal activities, the stereotype of Essex youths being stupid, and uneducated, as well as looking fake and like Barbie or Ken dolls. I will use certain elements of these stereotypes and humorise them, and to use this appeal in my advert, as that is one way to appeal to an audience. i intent to represent people from all cultures in society, as Essex is also positively famous for being multicultural, therefore I aim to use people from a wide range of areas in societies, as well as people of all different races. Stereotypes i will use are the orange skin, party/nightlife, and turn the uneducated stereotype into an inability to cook, as i do not intent to play into ths negative stereotype, but to put a spin on it that is relatable to youth across the world.