This document provides guidance on creating a strategic data management plan from scratch. It recommends starting by understanding business priorities and common data needs. An assessment of current data capabilities should uncover opportunities to establish a foundation, build on core capabilities incrementally, and innovate over time. The strategy roadmap should deliver business value through epics with quick wins initially to gain support. Challenges may include aligning with business needs and preferences for change, so communication is important. The end goal is to integrate data for a single timely view that improves business objectives like profitability and market position.
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