Structured solutions to wicked problems
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Strategy Foresight Ltd is a technology company developing decision support software that integrates qualitative and quantitative data to help organizations tackle complex, uncertain problems. The company has a multi-disciplinary team and is based at Imperial College London, focusing on proprietary technology that streamlines decision-making processes and addresses 'wicked problems' prevalent in various industries. Their unique morphological analysis methodology is designed to analyze large data sets quickly, significantly reducing the problem space while maintaining effectiveness.
Structured solutions to wicked problems
- 1. STRUCTURED SOLUTIONS TO WICKED PROBLEMS CONFIDENTIAL NOT FOR REDISTRIBUTION WITHOUT PERMISSION Strategy Foresight Ltd Imperial College Incubator Bessemer Building (Level 1) Imperial College London London SW7 2AZ Email: info@strategyforesight.org | Tel: +44 (0)7786 266878 | www.strategyforesight.org
- 2. STRATEGY FORESIGHT LTD Strategy Foresight is an innovative, revenue generating technology company focused on developing solutions to help companies improve their decision making under conditions of uncertainty and complexity. The company has developed proprietary decision support software that combines qualitative and quantitative data into a single easy-to-use integrated tool that can be used by any business or institution. Today, the software has been used by a number of leading organisations including NATO, Janssen Healthcare and City University. Strategy Foresight aims to be at the vanguard of new IT companies developing solutions that supports senior leadership tasked with a critical series of difficult-to-quantify, complex and uncertain problems. Strategy Foresight’s key strengths are as follows: • Industry-leading multi-disciplinary team with a strong track record of working together and delivering value • Based at Imperial College London with the ability to harness specialist centres such as the software optimisation group and quantum computing centre • Robust focus on IP generation and protection supported by world-renowned technological capabilities 2
- 3. INTRODUCING STRATEGY FORESIGHT 3 VISION MISSION FOUNDATION To be the leading company in the Dectech sector developing solutions that supports senior leadership tasked with a critical series of difficult-to-quantify, complex and uncertain problems Deploy Strategy Foresight’s decision making technologies to help organisations achieve rapid sustainable solutions for complex problems, while achieving maximum stakeholders buy-in through fully auditable and repeatable process Strategy Foresight comprises a multi-disciplinary team based at a world renowned research university & led by technologists and an experienced commercial team that have built the world’s first commercially accessible morphological analytical technology for decision support
- 4. TEAM OVERVIEW A team of highly skilled professionals who have a wealth of experience of solving complex problems 4 DIRECTORS Bruce Garvey Founder & MD Dr Nasir Hussain Founder Jeremy Glover Legal counsel Dr Giles Russell Academic liaison COMMERCIAL AND TECHNOLOGY TEAM
- 5. TECHNOLOGY AND SCIENTIFIC TEAM 5 Prof. Peter Childs Chief Scientific Advisor Ali Sadiq Chief Technology Advisor Dr David Campbell Chairman of Advisory Board Brenda King MBE Advisory Board Dr Wes Harry Advisory Board
- 6. “WICKED PROBLEMS” BACKGROUND • A ‘wicked problem’ is one that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognise. Analysing big data is a prime example of a wicked problem. • When data is everywhere, how do you find a true answer among the multitude of knowledge, opinion, disinformation and speculation? • The challenge is how to deal with large unstructured data sets where the relationship between the multitude of variables is poorly defined leading to sub-optimal decision making and spurious correlations OPPORTUNITY The proprietary software platform that Strategy Foresight has developed and tested with leading clients: • Systematically structures and examines all possible relationships in a multi-dimensional problem space derived from any data set • Enables informed views of experts to be whittled down from the mass of 'maybes and possibles' to a manageable set of 'crucial and important’ • Supports a generic methodology that can be applied across a wide number of sector and business applications and issues • Automated recording and maintenance of an audit trail for regulatory compliance and machine learning 6
- 7. TYPICAL WICKED PROBLEMS 7 In a world increasingly driven by digital technology, how will our organisation maintain and train its workforce? How can I leverage all my organization's security assets to prepare, detect and respond to Cyber Attacks? What are the various scenarios and attendant strategies for the our organisation in the event of Brexit given the conflicting political and economic information? How can cities continue to be creative and productive in the face of population growth, resource consumption and infrastructure strains? As the world’s population rapidly ages, how do we provide for a sustainable and cost-effective healthcare coverage?
- 8. STRUCTURED SOLUTIONS TO WICKED PROBLEMS Standard approaches in dealing with wicked problem results in fudging the decision, waste of resource & time and unintended consequences Strategy Foresight's technologies structures the complex mess identifying viable paths A world full of local and global wicked problems Not helped by the mass of confusing unstructured data 8 The unique algorithm is Morphological Analysis used for structuring big data sets, using experts’ knowledge with multidimensional matrix of mutually exclusive alternatives spread amongst different dimensions of interest
- 9. CURRENT TECHNOLOGY PLATFORM 9 Strategy Foresight’s existing solution is an expert-based approach using the world’s first commercially accessible morphological analytical based technology (formerly restricted to defence departments) The power of the technology is the ability to rapidly reduce vast problem spaces containing millions of solutions without losing the efficacy of the process by only taking a handful of decisions. Typically, a problem space of over 1 million options is reduced by over 99% in a few seconds. The technology has been validated by clients and has highlighted the need to scale and automate the process Project: Developing emergency response planning for the Swedish government Over 57,600 unique possible options in this 8-dimensional problem space With expert facilitation and proprietary technology, 12 critical options identified with group consensus – one shown in blue
- 10. BUSINESS PROPOSITION OPPORTUNITY • Correctly analyse ‘big data’ to deliver optimal decisions and provide competitive advantage to those that can exploit it • Able to leverage data and thus solve wicked problems irrespective of their format • Develop the next generation of decision modelling technologies while allowing the flexibility to use computer-based learning techniques. • Innovation is required to connect the islands of decision making technologies and their integration into business intelligence systems via universal APIs (active programming interfaces) • Building on the success of on-going work with NATO and Imperial College, Strategy Foresight’s proprietary technology offers a unique approach to bridge the gap between academia and commerce and leverage this relationship MOTIVATION • 90% of the world’s data has been produced in the previous 2 years • Everyone is now a data producer and a data consumer • Technology giants (Google, Baidu, Amazon, Facebook) are investing in new sources of technological innovation. Artificial Intelligence investment alone was £2.2 billion in 2015. • London’s unique ecosystem of technology, academe and finance coupled with its strategic geo-political position allows big technology firms to get a foothold in the rapidly-evolving landscape • Founders, directors and advisors to Strategy Foresight are excellently connected in this ecosystem 10
- 11. Morphological Analysis MCDA Bayesian Networks Others Decision Methodologies DataAcquisition Structured and Non-Structured Data Sources ORACLE MS-SQL SAP SPLUNK MS - Excel Social Media Facebook LinkedIn Search Engines Google, Yahoo IBM Watson R (statistical Analysis) Matlab (mathematical analysis) Machine Learning e.g. Tensorflow Supporting Analytics Neural Networks / Genetic algorithms Decision making support Commercially available applications e.g. visualisation via Tableau, QLIK Entry into custom software internal to the organisations e.g. Sentinel at MHRA / DOH Aerospace / DefencePharma / HealthcareRisk ManagementCyber Security Building an open decision modelling software platform with rich internal and external data acquisition and analytics capabilities. Leverage the wealth of experience internal to Strategy Foresight & through collaboration with Imperial College to address the technology gap in the market of seamless connection and reporting NEXT GENERATION SOLUTION Decision Modelling and Analysis Operationalise Aerospace / DefencePharma / Healthcare
- 12. Foresight Monitoring Sector intelligence Foresight Modelling Foresight Management Thought leadershipIntermediating the DECTECH space Insight Analysis Foresight Research Technology solutions Networking Primary and Secondary Research Licensing and co-development Training and support Peer dialogue Sharing next practice DEVELOPING THE DECISION TECH SECTOR (‘DECTECH’) In the fragmented market place of decision support technologies, Strategy Foresight’s vision is to create and lead the DecTech ecosystem 12
- 13. STRATEGIC RELATIONSHIPS 13 CURRENT COLLABORATORS Targeted co-development partners* DEAL SOURCING POTENTIAL EXITS * List of Partners to be finalised
- 14. THIRD PARTY VALIDATION 14 Along with technology development, Strategy Foresight has gained third party validation of its off-line and on- line of decision-making technologies through organisational partnerships Partnerships • Dyson School of Design Engineering (Imperial College) • Imperial College Consultants • Polaris Consulting (specialist defence firm working with MOD) • CFAR-m (neural network specialist firm based in France) Users in the loop • NATO Supreme Allied Command • Faculty of Security Studies, University of Belgrade Completed projects • Janssen Healthcare Innovations • City University London • Charles River Associates • Reed Smith • Institute of Consulting
- 15. CASE STUDIES 15 Charles River Associates (CRA) Challenge: A leading global consulting firm that offers economic, financial, and strategic expertise to major law firms, corporations, accounting firms, and governments around the world. CRA wanted to develop an enhanced strategic modelling offering to clients by applying Strategy Foresight’s proprietary algorithmic approach to business frameworks. Intervention: Strategy Foresight facilitated senior consultants to re-develop the SWOT analysis. This was done as a precursor to reinvigorating other commonly strategic frameworks that contain multiple parameters such as PESTLE, VRIO and FMEA. Novel processes were developed such as causality, correlation, and relevance. Outcome: CRA applied the morphological SWOT to a pharmaceutical firm undergoing significant market entry problems in Europe and isolated key critical paths of how to develop the market for this US client. Janssen Healthcare Innovations Challenge: Janssen Healthcare Innovations, which operates as a corporate spin-out subsidiary, wanted to explore a number of strategic options service offering to the UK’s National Health Service (NHS). Intervention: A workshop conducted at Imperial College London developed a multi-factorial decision support model on the most optimal way for Janssen to introduce their patient-engagement services to the NHS. Outcome: The decision support model developed allowed Janssen to validate their existing offerings to the NHS and identified previously unconsidered creative and innovative options. The latter was important as the NHS is a fragmented marketplace with each care commissioning group requiring bespoke solutions for their local healthcare needs. A major advantage of the model was the ease with which it could be updated without re-building the entire model.
- 16. TESTIMONIALS “A structured approach to addressing problems and decision support, which proved insightful in revealing a number of outcomes that had not previously been identified” Dr Mirren Mandalia, Johnson & Johnson “Strategy Foresight has made the case that they can deliver a unique consultative facilitation to help build decision support paradigms within firms” Research and Enterprise Unit, City University “Strategy Foresight has a compelling method that brings together the thoughts of many different stakeholders and aligns them around a single solution to complex problems” Graham Kennedy, CEO of Alexoria (Co-ordinator of IoC/CMI white paper) “As with many industries, decision making in the life science space is highly complex. We were extremely impressed by both the individuals at Strategy Foresight and also the knowledge and capabilities that they bring to the table” Dr David Campbell, Senior VP and Head of Life Science Consulting Europe for Charles River Associates 16
- 17. KEY STRENGTHS • Founders and shareholders have a wealth of experience in decision support and decision analytics • Directors have worked closely with organisations such as the NATO, UK Department of Defence and GCQH • Chief Scientific Advisor is Head of Dyson School of Design Engineering at Imperial College and a serial entrepreneur • A board of directors and advisors that have experience across the key target sectors for the business • Existing, high-profile clients including NATO-ACT (Allied Commander Transformation) at Virginia, USA and Janssen Healthcare Innovations (UK) • An early-stage post-revenue business whose operational plan reduces costs and increases shareholder value • Addressing an unmet technology gap in the market of seamlessly connecting currently available and future decision support systems harnessing internal and external unstructured data • Semi-tailoring of the existing solution brings significant value to the product and higher revenues to the business to complement use of funds • Large IT co-development partners via Imperial College for recouping R&D costs, developing commercially scalable technology solutions and potential exiting • SEIS eligible and have received advanced assurance for R&D tax relief to complement use of funds 17
- 18. STRATEGY FORESIGHT LTD CONFIDENTIAL NOT FOR REDISTRIBUTION WITHOUT PERMISSION Email: info@strategyforesight.org | Tel: +44 (0)7786 266878 | www.strategyforesight.org Imperial College Incubator Bessemer Building (Level 1) Imperial College London London SW7 2AZ
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- 20. FOUNDER & DIRECTOR PROFILE BRUCE GARVEY Bruce’s 40 years experience has been spent in both the major corporate and SME sectors, performing a wide range of roles as a senior business executive including company director (plus non-executive), mentor, advisor and consultant. His earlier career was spent with a major multi-national, (Xerox), in a number of staff and operational posts (forecasting specialist, marketing planning, regional pricing, new markets evaluation), in the UK, Europe and the Middle East. This was followed by extensive exposure to SME sector issues as a start-up entrepreneur and turn-around specialist. He has a MBA from Cass Business School, London, a Post-graduate Diploma in Economic Integration from Stockholm University, Sweden and a BSc (Hons) in Sociology from London University. He is a member of the Institute of Directors (including its City Branch) and of the British Operational Research Society and a Freeman of the Worshipful Company of Management Consultants. At Strategy Foresight, Bruce deals with problem analysis for complex decisions taken under uncertainty. Bruce is currently taking a PhD at Imperial College in problem analysis and decision support relating to innovation in engineering and design. 20 MD of Strategy Foresight Previous career in forecasting with Xerox Expertise in early start-ups and turnarounds Completing PhD at Imperial
- 21. FOUNDER & DIRECTOR PROFILE DR NASIR HUSSAIN Nasir has over 20 years experience in pharmaceutical industry, academia and as a medicines regulator with the Department of Health (MHRA). With a strong track record in life sciences services, Nasir has developed a series of approaches to design, prioritization and modelling the commercial potential of new developments using multi-criteria decision analysis, non-quantified modelling and quantitative research. At Cass Business School he developed operational frameworks for mitigating risk in drug licensing deals and was awarded the 2008 Finance prize by The London Guild of International Bankers for his application of Financial Portfolio Theory. At Strategy Foresight, Nasir specialises as a methodologist and facilitator in complex decision making using problem structuring methods (morphological analysis; soft systems methodology), multi-criteria decision analysis (AHP) and quantitative analysis (Monte Carlo simulations). His current interest resides in identifying adverse drug reactions from the mass of unstructured data on the web to reduce hospitalization rate, the 4th largest cause of (preventable) hospital admissions. 21 UK’s expert on children’s medicines Representation on 6 EU health committees Co-founder / early-stage employee of 5 life science firms 50+ publications and patents
- 22. DIRECTOR & GENERAL COUNSEL JEREMY GLOVER Jeremy is a senior legal consultant advising on shareholder structure, board remuneration, management incentives, employee share plans, advisory employment law issues and advisory corporate law issues. Jeremy also advises on fund raising. He has over 19 years’ experience advising international businesses on legal and management issues and has led teams at US and UK law firms as well as Ernst & Young LLP. Until recently he was head of UK incentives at Reed Smith LLP. Jeremy is recommended in lawyer guides Chambers and Legal 500 with clients stating that he has a "broad base of experience" and seeks to "understand what it is that clients are trying to achieve" and is “extremely good at cutting through to the nub of a matter”. Jeremy is also a non-executive director of a number of companies and trustee of a number of charities. At Strategy Foresight, Jeremy responsibilities as general counsel involves technology collaborations and corporate legal issues. 22 MBA Cass Business School Previous roles at EY, PwC Expertise in Anglo-Indian legal sector Expertise in corporate law
- 23. DIRECTOR DR GILES RUSSELL Giles’s career spans science, engineering and government. He lectures on management and heads the advanced decision making module in the MA Leadership and Management programme at Lord Ashcroft International Business School. His work for defense ministries led to his representing the UK government on strategic exports and non-proliferation. Giles served on the committee for export denial and was liaison between the Export Control Organization and GCHQ on information security. He later worked on air cargo risk management for the US Department of Homeland Security. Giles has a BSc in Mathematics and Physics from the University of Queensland, MBA from Cass Business School and PhD in chemical engineering from Imperial College. 23 Expertise in defence sector Previous roles at MOD, GCHQ PhD Imperial College Founder of 8 start-ups
- 24. CHIEF SCIENTIFIC ADVISOR PROF. PETER CHILDS Professor Childs is Head of the School of Design Engineering at Imperial College London, having taken up a chair at Imperial in 2008. His interests include creativity, the application of creativity tools, mechanical and product design, rotational flow, temperature measurement, sustainable energy and system design. He was formerly director of InQbate, the government funded Centre of Excellence in Teaching and Learning in Creativity, and of the Rolls-Royce supported University Technology Centre for Aero-Thermal Systems. He is the joint course director for the Innovation Design Engineering and the Global Innovation Design double masters degrees run jointly by the Royal College of Art and Imperial. 24 UK’s leader in Design Engineering Previous roles at Rolls Royce Founder of 5 start-ups 100+ papers and patents
- 25. CHIEF TECHNOLOGY ADVISOR ALI SADIQ Ali is a senior technology executive with over 20 years’ experience within the financial sector. During that period he has occupied a number of positions covering the full spectrum of the technology development, implementation and management life cycle including the Product Management, Service management, Engineering and development, IT Architecture, Operations management, Policy and standard development and Risk Management. Ali’s special area of interest is the field of Security and Risk and he has extensively covered portfolios relating to Access control, Cybersecurity, Cryptography, Data protection and Risk management frameworks development and Implementation within large global organizations. Most recently Ali has occupied the position of Head of Security Governance and Strategy for a global Tier 1 financial institution, UBS where he’s been there for over 18 years. Ali has a BSc in Computer and Electronic Engineering from King’s College London. 25 London’s IT risk & cyber specialist 20+ years in coding experience 20+ years in banking operational roles
- 26. BOARD PROFILE DR DAVID ANDREW CAMPBELL Dr David Campbell is currently CEO of Magnus Life Science. In addition to various non-executive roles, David is also Chairman of five Magnus companies and a Director of Regenerate Life Science. Prior to joining Magnus Life Science David spent over 10 years in Management Consulting to the Life Science Industry where he sold and delivered numerous projects in the areas of market entry strategy, emerging markets, portfolio analysis, brand and commercial strategy, and pricing and market access through an extensive network of C-level clients across a broad range of global organisations. David has spent time as Vice President in the Life Sciences Practice of CRA, Senior Principal at IMSCG and Managing Partner at Catenion. Before becoming a management consultant, David spent several years in the pharmaceutical industry, holding positions of increasing responsibility at SmithKline Beecham, GlaxoSmithKline and Etiologics. A geneticist by background, David graduated first from Strathclyde University, studied for a PhD at Glasgow University and thenspent several years as a research fellow at the University of Leeds. 26 25yr sector experience PhD 7 Board Seats 6 Portfolio Companies
- 27. BOARD PROFILE BRENDA KING MBE Brenda King is Chief Executive of African & Caribbean Diversity, a post that she has maintained since 2003. She is also a member of the Third Sector Forum that advises the Government on Social Mobility and advises universities on their Widening Participation initiatives. Brenda has received national recognition for her pioneering work with the Afro-Caribbean communities with a MBE awarded by the Queen in 2004 and an honorary degree from her alma mater Warwick University in 2009. Brenda is a UK representative on the Brussels-based European Economic and Social Committee (EESC) which is a consultative body that gives representatives of Europe’s socio-occupational interest groups, and others, a formal platform to express their points of views on EU issues. Its opinions are forwarded to the larger institutions – the Council, the Commission and the European Parliament. Between 2006 and 2008, she was President of the EESC’s specialized section in employment, social affairs and citizenship which focused on key themes such as job growth and quality employment, lifelong learning, training and productivity and youth unemployment. Brenda worked at the Royal Mail Group for nearly 15 years, leading many cultural change programmes including the ownership of Total Quality by frontline staff and the design and development of Business Process Improvement within the company. She was technical adviser to overseas administrations on postal sector reform. Brenda was educated at Harrison College, Barbados, has a BSc in Statistics and Computing from University College London and a MSc in Management Science and Operational Research from Warwick University. 27 MSc in Operational Research Member of various EU committees CEO of African Caribbean Diversity Charity
- 28. BOARD PROFILE DR WES HARRY Wes is a trusted advisor to leading government agencies in the Gulf and Far East. Wes has guided major corporates, government and government agencies (including Sovereign Wealth Funds) to improve organizing and managing people. He has helped institutions to create better links between education and employment- especially to support the development of Human Capital. Wes has also been widely published, academic books and contributing to journals on topics such as Managing across Cultures, Managing People in Asia, Sustainability and HRM, and CSR and Business ethics. He is a Visiting Professor at the University of Chester and an Honorary Visiting Fellow at Cass Business School. 28 Kuwait Petroleum Corporation, Emirates Airlines Expert in Human Resource Management Fellow of the Royal Society for Asian Affairs Human capital Director for the Mohammed Bin Rashid Al-Maktoum Foundation