Supercharge Your LinkedIn Presence - YPK
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The document provides 12 strategies to enhance a LinkedIn profile, focusing on customization, branding, and engagement. Key recommendations include optimizing profile visuals, editing headlines, and showcasing skills and experiences effectively. It emphasizes the importance of networking and personal branding to achieve professional goals on LinkedIn.
![SUMMARY(ARGUABLY)
THE MOST IMPORTANT
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Supercharge Your LinkedIn Presence - YPK
- 1. Supercharge Your LinkedIn Presence 12 WAYS TO TAKE YOUR LINKEDIN PROFILE FROM GOOD TO GREAT
- 2. ICE BREAKER : ) NAME WHAT DO YOU HOPE TO GET OUT OF THIS SESSION FIRST JOB
- 3. Supercharge Your LinkedIn Presence 12 WAYS TO TAKE YOUR LINKEDIN PROFILE FROM GOOD TO GREAT
- 4. OUR ROAD MAP 5 Quick, Easy (and Impactful) Grabs Let’s Talk About You Engage Ask Me Anything 01 02 03 04
- 5. GROUND RULES THESE ARE TOOLS, NOT RULES I'M A TRAVELER, NOT A MAPMAKER 01 02
- 6. WHAT DO YOU WANT TO GET OUT OF LINKEDIN? Looking for a new opportunitiesA Want to become a thought leaderB Networking opportunitiesC Better use overallD
- 7. You need to be on LinkedIn
- 8. QUICK, EASY (AND IMPACTFUL) GRABS! Customize your URL01 Optimize Your Location Upload Cover Photo 02 03 Update Profile Picture04 Edit Your Headline05
- 9. COVER PHOTO TIPS Use a website like unsplash.com pexels.com burst.shopify.com Take a personal photograph that's meaninful to you Ask for feedback Brainstorm what photos speaks to you and your profession
- 11. PROFILE PICTURE Businesses have communications staff 01 Professional development events in the community Ask a friend 02 03
- 12. EDIT YOUR HEADLINE Before: Marketing Associate at XYZ Company After: Marketing Associate | Content Strategist | Copywriter | I help companies build brands, engage audiences & drive revenue
- 13. LET'S TALK ABOUT YOU! Branding01 Summary Experience 02 03 Endorsements + Recommendations 04 Articles05
- 14. Branding
- 15. “Your personal brand is what others say about you when you leave the room” -Jeff Bezos, founder and CEO of Amazon
- 16. BRANDING 3 STEP Describe yourself01 Ask 5 friends/colleagues to describe you Write down your top 5 skills on LinkedIn 02 03
- 17. OPEN BLINDSPOT HIDDEN UNKNOWN KNOW TO OTHERS NOT KNOW TO OTHERS KNOWN TO SELF NOT KNOWN TO SELF JOHARI WINDOW
- 18. SUMMARY(ARGUABLY) THE MOST IMPORTANT PART OF YOUR PROFILE It needs to introduce you as a talented [fill in the blank] Who you are, what you have done, and what you can do
- 19. WHAT PERCENT OF WHAT WE PROCESS IS VISUAL? 50%A 90%B 33%C 25%D
- 22. Articles
- 23. ENGAGE! Get connected & be active Join groups 01 02
- 24. ASK ME ANYTHING Sources (and great sites to check out): themuse.com blog.linkedin.com hbr.org