Surprising Insights from Facebook Analytics Data

PageLever measures a lot of Facebook data:

• 700 Million Fans

• 7,000+ Fan Pages

Better Facebook Analytics by

What we discovered in the data…

(Several illustrations courtesy http://graphjam.com/)


How long does a status update stay
in the Facebook newsfeed?


How long do Facebook posts last?


How we calculated this:

http://pagelever.com/long-status-update-stay-facebook-newsfeed/


What are Active Users on
Facebook actually doing?



http://pagelever.com/2-daily-active-users-facebook-page-engage-
content/


How much traffic do search engines
send to your fan page?



http://pagelever.com/seo-facebook-google-bing-fan-pages-results/


A few more things we discovered…


How effective are Facebook’s
“Recommended Friends” suggestions for
normal users?


Facebook's "Recommend a Friend"
suggests

Old friend you didn't
realize used Facebook

Jerk who bullied you
throughout highschool

Your Ex


For marketers?


Facebook's "Recommend a Friend"
suggests
Old friend you didn't
realize used Facebook
Jerk who bullied you
throughout highschool
Your Ex

Jay Baer, Mari Smith, &
Brian Solis

Who are a user’s Facebook friends?


Who are a user’s Facebook friends?

Actual friends who they
hang out with

The Facebook Friend
request was more
conversation than the two
of them had in highschool


How do people spend
their time on Facebook?


Time Spent on Facebook

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Throwing Sheep Tagging friends in Wondering why
awkward photos that very attractive
person I've never
met wants to be my
friend


What do Facebook users
do when it snows?


What users do when it snows

Go play in the
snow

Write a Facebook
status update
about it


What type of stories dominate
the Facebook newsfeed?


Facebook Newsfeed Contains:

Things I actually
care about

Farmville


What do normal users post about?


What do normal users post about?
50
45
40
35
30
25
20
15
10
5
0
Music Lyrics Happy Birthday! Complaining about
Facebook


What do marketers post about?


What do marketers post about?
100
90
80
70
60
50
40
30
20
10
0
Happy Birthday! Complaining about Latest Apple Announcement
Facebook


What happens when users forget to log out?


What users do when the previous
user forgot to log out of Facebook

Log out

Write
something
embarassing


What’s the proper etiquette
about Facebook events?


What replying "Maybe" to a
Facebook Event really means

Yes
Maybe
No


So where do Facebook fans come from?


Where fans come from

Legitimate
marketing
campaigns

Some dude on
Odesk or Fiverr


How do users respond
when Facebook goes down?


Normal Users: What happens when
Facebook goes down?
70
60
50
40
30
20
10
0
Frantically reload Google what "DNS failure" Get some real work done
Facebook.com means


How do marketers respond
when Facebook goes down?


Marketers: What happens when
Facebook goes down?
100
90
80
70
60
50
40
30
20
10
0
Tweet about it Use the fully-working So that's why our Facebook
mobile version and wonder page never got any likes!
where everyone went


These customers trust PageLever
for better Facebook Analytics:

Measure your fan page at http://pagelever.com/


Surprising Insights from Facebook Analytics Data

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