SWOT Analysis
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The document discusses using SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to make better decisions. It provides examples of SWOT analyses done for a landlord evaluating social media and a business owner ensuring continuity. The presentation aims to convince the audience that purchasing a book on SWOT analysis for $15 will provide more value than the frustration of not having a clear strategic planning process.
SWOT Analysis
- 1. Be Smart. Use SWOT.A presentation to Sacramento State UniversityIdentify your Strengths, Weaknesses, Opportunities and Threats, and then make better decisions© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 2. SWOT = ?61Strengths: What are you doing right?Weaknesses: What are you doing wrong?Opportunities: What deserves your time, energy and attention?Threats: Where are you vulnerable?© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 3. What I Do61© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 4. My SWOT Case Study69© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 5. Social Media is Stupidaccording to Dave the landlord© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 6. Social Media is Stupidaccording to Dave the landlord108
- 7. Dave’s Social Media SWOT Analysis© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 8. Social Media is Stupidaccording to Dave the landlord108smart
- 9. What is Important?(finding tenants)What was it like before?Why did you call?What did you expect?What did I do?What were the results?© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 10. Where Did I Get This Content?(for more information)© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 11. SWOT Analysis(I wish it was my creation)61Origin: Stanford Research Institute1960-1970Funded by Fortune 500Why does corporate planning fail?What can be done?© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 12. Pete Lazowski’s SWOT Case Study(before)62© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 13. Pete Lazowski’s SWOT Case Study(before)62© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 14. Pete Lazowski’s SWOT Case Study(after)© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 15. What is Important?(business continuity)What was it like before?Why did you call?What did you expect?What did I do?What were the results?© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 16. A SWOT Case Study for You© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 17. A SWOT Case Study Results© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 18. OK, What is He Selling?You will pay either way:$15 for a powerful book, ORMuch more than $15 in frustration, lost productivity and aimless marketing© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 19. SWOT = ? (again)?61Strengths: What are you doing right?Weaknesses: What are you doing wrong?Opportunities: What deserves your time, energy and attention?Threats: Where are you vulnerable?© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864
- 20. 3 Referrals = 1 Free BookTodayReferral Name, Phone, E-mail Addresses__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Your name, phone, e-mail address:_______________________________________________________© Mark Anthony Germanos ● mark@markanthonygermanos.com ● 530-677-8864