DESIGN THINKING
ULISES ELIAS
Take it home: Apply design thinking
Stanford University, online class by Leticia Britos
Aug’13
3 take aways
 A structure or methodology to create new
products
 The empathy and problem statement drawing
with the persona in the center
 The pretotype concept
Graphic Map of DT process
Define
your
hypothes
is of the
problem
Empathize
: observe
and listen
Redefine
the
problem
Brainstorm
ing with
ideas for
solutions
Select best
ideas
Pretotype
Test
prototype
Redefine
prototype
Mock up a
more
complete
prototype
Test again
and learn
Solution
first beta
Ideate and prototype ways to
apply design thinking to your
context
How I will
use Design
thinking at
my job
Program to
help
entrepreneurs
Program to
train
entrepreneurs
Course on how
to create
pretotypes
Customer
validation
programs
How to create
new business
ideas
Develop a
program of
design thinking
in my business
incubator
Generate a
tech shop for
pretotypes
Prerotype 1
 Create a program called Startup University
where I can train and help entrepreneurs with
all these concepts of Design
thinking, pretotyping, customer
validation, Xtremarketing and others. The
program will include:
Mentoring Courses Coaching
Fundraising Networking
Startup
accelerator

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Take home Design thinking last assignment

  • 1. DESIGN THINKING ULISES ELIAS Take it home: Apply design thinking Stanford University, online class by Leticia Britos Aug’13
  • 2. 3 take aways  A structure or methodology to create new products  The empathy and problem statement drawing with the persona in the center  The pretotype concept
  • 3. Graphic Map of DT process Define your hypothes is of the problem Empathize : observe and listen Redefine the problem Brainstorm ing with ideas for solutions Select best ideas Pretotype Test prototype Redefine prototype Mock up a more complete prototype Test again and learn Solution first beta
  • 4. Ideate and prototype ways to apply design thinking to your context How I will use Design thinking at my job Program to help entrepreneurs Program to train entrepreneurs Course on how to create pretotypes Customer validation programs How to create new business ideas Develop a program of design thinking in my business incubator Generate a tech shop for pretotypes
  • 5. Prerotype 1  Create a program called Startup University where I can train and help entrepreneurs with all these concepts of Design thinking, pretotyping, customer validation, Xtremarketing and others. The program will include: Mentoring Courses Coaching Fundraising Networking Startup accelerator