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UNIT 30: Task 4

JUSTIFYING IMAGE ENHANCMENTS AND EDITING
Scenario:

   I am a graphic designer working for the London
    based SMART Graphics company. Our new client is
    the ‘London Olympic travel company. The company
    is hoping to cash in on the excitement surrounding
    the 2012 games and promote London as a holiday
    destination beyond the games theme self.

   I will be responsible for producing materials that they
    can use at a coming travel trade fair.
Brief from Client
   London Olympic Travel: the 2012 legacy

   The company is keen to use the interest in London generated by the
    2012 games to promote it as a place to come to on holiday, before,
    during and after the Olympics.

   We are looking to create a series of ‘stand out’ images which
    promote London as a city to visit. These can be landmarks,
    attractions or even people! But we want the images to be more than
    just a photo, they will be on display at a coming travel trade show
    and should stand out enough to generate interest in our stand and
    company. Once people see the images we want them to be
    interested in knowing more about London.

   Your challenge is to make us a range of these images, in varied
    sizes appropriate to our trade show need. The smallest image should
    be A4 and the Largest A0.
Image & aim for it




  This is the image that I have edited and the aim for this is to promote
  Buckingham palace as it is the place where the queen lives, this
  also promotes the historical side of London.
Image & aim for it




    This is the original image that I have chosen, the aim for this is to
    promote parliament as it is another great place to visit, from previous
    experience the inside is a beautiful place to see, I chose this image
    because I wanted to tourists to know that this isn't just a boring place
    where politics takes place but instead a beautiful place to visit.
Tools to meet needs and client needs
Tool              Image       Used to…

Dodge tool                    The dodge tool was used to brighten the
                              pixels in the picture, I brighten parts of the
                              sky in the image because the original
                              image had a very dark sky to it, this was
                              very unattractive and not promoting
                              London

Magic wand tool               I used the magic wand tool to select
                              parts of the image and then to change
                              the selected part of the image by using
                              the filter gallery, I used this because it
                              is a great tool as it allows me to
                              selects parts of the image that I want
                              and then to change that selected part
                              to my liking

Filter gallery                I used the filter gallery to change selected
                              parts of image one and two. The filter
                              gallery is a good tool to use because you
                              have a wide variety of options to change
                              your selected pat of the image for example
                              you can choose the artistic option in order
                              to make the image look more artistic thus
                              making the image look better.
Image at a time
   Before and after & how it now meets the needs set
    out at start
Summary of how images have met the
outlined objectives.
   Both images have meet the outline objective
    because they have been edited to the users liking. I
    changed both images in order to make them look
    better and to help promote the 2012 London
    Olympics. I used specific tools such as the magic
    wand tool and the dodge tool select parts of the
    image and the brighten the pixels in the image in
    order to make both images more brighter.

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Task 4 finished

  • 1. UNIT 30: Task 4 JUSTIFYING IMAGE ENHANCMENTS AND EDITING
  • 2. Scenario:  I am a graphic designer working for the London based SMART Graphics company. Our new client is the ‘London Olympic travel company. The company is hoping to cash in on the excitement surrounding the 2012 games and promote London as a holiday destination beyond the games theme self.  I will be responsible for producing materials that they can use at a coming travel trade fair.
  • 3. Brief from Client  London Olympic Travel: the 2012 legacy  The company is keen to use the interest in London generated by the 2012 games to promote it as a place to come to on holiday, before, during and after the Olympics.  We are looking to create a series of ‘stand out’ images which promote London as a city to visit. These can be landmarks, attractions or even people! But we want the images to be more than just a photo, they will be on display at a coming travel trade show and should stand out enough to generate interest in our stand and company. Once people see the images we want them to be interested in knowing more about London.  Your challenge is to make us a range of these images, in varied sizes appropriate to our trade show need. The smallest image should be A4 and the Largest A0.
  • 4. Image & aim for it This is the image that I have edited and the aim for this is to promote Buckingham palace as it is the place where the queen lives, this also promotes the historical side of London.
  • 5. Image & aim for it This is the original image that I have chosen, the aim for this is to promote parliament as it is another great place to visit, from previous experience the inside is a beautiful place to see, I chose this image because I wanted to tourists to know that this isn't just a boring place where politics takes place but instead a beautiful place to visit.
  • 6. Tools to meet needs and client needs Tool Image Used to… Dodge tool The dodge tool was used to brighten the pixels in the picture, I brighten parts of the sky in the image because the original image had a very dark sky to it, this was very unattractive and not promoting London Magic wand tool I used the magic wand tool to select parts of the image and then to change the selected part of the image by using the filter gallery, I used this because it is a great tool as it allows me to selects parts of the image that I want and then to change that selected part to my liking Filter gallery I used the filter gallery to change selected parts of image one and two. The filter gallery is a good tool to use because you have a wide variety of options to change your selected pat of the image for example you can choose the artistic option in order to make the image look more artistic thus making the image look better.
  • 7. Image at a time  Before and after & how it now meets the needs set out at start
  • 8. Summary of how images have met the outlined objectives.  Both images have meet the outline objective because they have been edited to the users liking. I changed both images in order to make them look better and to help promote the 2012 London Olympics. I used specific tools such as the magic wand tool and the dodge tool select parts of the image and the brighten the pixels in the image in order to make both images more brighter.