This document summarizes the design process and decisions for a concert poster. Key elements included incorporating consistent principles while varying rotation, orientation and sizing to see which worked best. A red and black color scheme was used to attract attention while conveying warning. The header was made bolder to stand out. After experimenting, the designer preferred the header on the right for clarity. Artist names were in unique, modern fonts to appeal to younger audiences. Ticket prices were emphasized in a large red font. The layout was refined by fading text banners and using a shadow effect with red text. Social media links were made smaller. Mixing uppercase and lowercase for the date and time added visual interest while maintaining readability.