The document outlines initial ideas for a hip-hop magazine called HUSTLE. The target audience is male, aged 20, black, and frequently follows hip-hop music. For the front cover, the author plans to feature the magazine masthead and a centered image of a model against a plain white background. Article pages will have a large image at the top linking to the story below, which will include enlarged quotes. Photographs throughout are intended to look posed against a white backdrop in a consistent color scheme.