Task rabbit presentation group c
- 1. Task Rabbit Group C Zaid Al Kailani Life is busy. We can help. Nhien Be Francisco Machado Fernando Pacas Rosa Piro Ana Maria Trebolle
- 2. We live in a busy world Too many things to do, not enough time? Can’t do the things you enjoy the most?
- 3. Taskrabbit has the solution Online marketplace to outsource small task Service networking: using your online networks to get things done in the real world eBay for errands Taskposters Taskrabbits
- 5. Service Networking Industry Supplier’s Power Buyer’s Power Threat of Substitution Rivalry Threat of Entry
- 6. What is their current strategy? Who are they targeting? Young professionals, Young professionals, Stay-at-home Stay-at-home busy parents & busy parents & moms, students & moms, students & “Trust, safety and security at unemployedthe corporations corporations the heart of unemployed marketplace” - Leah Busque, Founder of Taskrabbit
- 7. Where is Taskrabbit present?
- 8. Three Main Challenges Customers Customers How do we lock in customers? How do we create a bigger customer base? Security Security How do we guarantee security in payments? How can we build trust between rabbits and posters? Markets Markets Which is our most profitable market? Which markets should we expand to?
- 9. What can Taskrabbit do next? 2. Offer medium-termUnited States (retirees, 3. Expandspecificthe contracts between 1. Target within consumer groups posters and rabbits students, etc.)
- 10. Reasons to expand High growth stage (34%) Larger potential customer base Competitor pressures Trust building and Brand awareness Rabbit recruiting
- 11. The next step is to EXPAND!
- 12. Expansion Implications Establish a strong presence in the East Coast Over 50% growth in 2 years Increase customer lock-in (increasing barriers to entry) Create word of mouth awareness Good fit?
- 13. Follow us: Group C Zaid Al Kailani Simplify your life Nhien Be Francisco Machado Fernando Pacas Rosa Piro Ana Maria Trebolle
- 14. References http://www.theverge.com/2012/7/23/3177860/taskrabbit-13-million-funding-peer-to- http://www.forbes.com/2010/03/02/broadband-wifi-telecom-technology-cio-network http://www.city-data.com/ https://www.taskrabbit.com/ http://www.businessweek.com/articles/2012-09-13/my-life-as-a-taskrabbit http://abcnews.go.com/US/taskrabbit-putting-americans-back-work-odd-job-time/st http://articles.businessinsider.com/2011-12-07/tech/30485014_1_tasks-business-in http://allthingsd.com/20130114/taskrabbit-hires-googles-brown-philpot-in-a-renewe
Editor's Notes
- #4: Founded in 2008 More than 5000+ in 9 US cities
- #5: https://www.youtube.com/watch?v=WzcCxGvvShI&feature=player_embedded
- #7: http://socialmedia.biz/2012/02/06/taskrabbit-crowdsourcing-comes-to-your-neighborhood/ individuals in a community who can offer their free time, special skills and services. Rigorous selection process (many people waiting on queue), build brand equity, comments and reviews of service
- #8: Population over 500k Density over 3000 ppl/sq.mi Education level: 70% with high school degree or higher In forbes top 30 most wired cities in the us Median income over 50k per year
- #9: In order to expand customer base we need to address 3 main challenges…
- #12: Expand the company to (miami, atlanta, dc, philly, baltimore) over a 2-3 yr period They already have a strong presence in the west coast Why these cities: Large population > 500,000 Internet connectivity > most wired cities (being connected to the internet) according to forbes Population density > 3,000 people /sq.mi