Team 7 task rabbit (1)
- 1. By Arunkumar(33009) Arjun S(33065) Balaji R(33071) Malavika S(33084) Kavin(33120)
- 2. Task Rabbit Business Model
- 3. Task Rabbit Company TaskRabbit is a two-sided marketplace that connects ‘TaskPosters,’ people who need help, with ‘TaskRabbits,’ a network of pre-approved and background checked individuals, who have the time and skills needed to complete the listed task. Salient Features of TaskRabbit: Crowdsourced Marketplace model with TaskPosters willing to outsource petty tasks being connected to TaskRabbits willing to do those tasks.
- 4. TaskRabbit’s Customer Segment TaskPosters People who want to outsource errands can post their job on the platform and TaskRabbit connects them to qualified Taskers available to help. People who are on the go can post the task through the app and have the work taken care of by the time they return. People can pay through the app after the task has been accomplished Taskdoers People who are underemployed or unemployed or those who want to make some extra money can sign up to be the TaskRabbit. The background is checked and an aspirant is interviewed following a quiz to get selected as a Tasker. In the previous business model, Taskers would bid for a job, but since June 2014 Taskers are automatically assigned a job. They can either accept it or reject it.
- 5. The 3 step model of TaskRabbit A TaskPoster posts a job and TaskRabbit suggests three contractors, along with their hourly rates, who represent a range of prices and experience level. A Tasker can accept or cancel the job as per his convenience and availability. The job is completer by the Tasker and the payment is processed through the app. All the taskers in the TaskRabbit’s database are fully talented and verified after a thorough background check. After the task is complete a taskposter can review and rate the service.
- 6. How TaskRabbit earns Revenue The only way TaskRabbit earns its revenue is by taking a cut on every transaction that happens over the app. Previously when TaskRabbit opened its business portal for local businesses who could hire workforce from TaskRabbit, company would charge about 26% from the local business. However, TaskRabbit very soon shut its business portal.
- 7. How TaskRabbit finds customers Word of Mouth Advertising Internet Marketing Free First Delivery Various Offers
- 8. The Process of Recruiting Taskers People who want to be a Tasker have to apply online. They can log in with Facebook or LinkedIn and complete their application. The background is thoroughly checked which is followed by an in-person interview. After shortlisted, Taskers specify their skills and interests, and are accepted into the database of TaskRabbit.
- 9. TRACTION FOR THE BUSINESS: LABOR: 60% of Taskers come to the platform wanting to be in control of their own schedules. Taskers can set their own rates.
- 11. Marketing strategy TG: Task runners-Young professionals, Business Task rabbits- Stay at home.moms, Students, Unemployed Extra hour sponsored by Pepsico Roadshows and Guerilla marketing Social media marketing Email campaign Referral campaign SEO and impressive landing page Sign up offers like Free first delivery Cooperative marketing efforts (Zipcar CEO on its board)
- 12. Inspiration behind TaskRabbit Leah Busque is the American Entrepreneur who founded TaskRabbit. It all happened when one day she needed dog food but didn’t have the time to buy it herself and that’s when it clicked. She realised that, what if she built a medium wherein neighbours would help neighbours, with one-off tasks like dog food delivery. And that was one untouched pain-point of today’s world too! Hence, without any further delay, she spent the whole summer coding and creating RunMyErrand (precursor of TaskRabbit). And finally in 2008 launched it in Boston with the first 100 “runners”!
- 13. What is the disruption and companies they disrupted Freelancers – TaskRabbit has disrupted the traditional freelance model and also the traditional model of services for errands/chores such as dog-walking, housekeeping, moving, gardening etc. Yellow pages and Angie’s List Service companies that hire professionals/labourers for specific tasks such nanny services, professional movers, professional dogworkers, housekeeping services, home improvement companies etc.
- 14. Inspiration behind TaskRabbit Leah Busque is the American Entrepreneur who founded TaskRabbit. It all happened when one day she needed dog food but didn’t have the time to buy it herself and that’s when it clicked. She realised that, what if she built a medium wherein neighbours would help neighbours, with one-off tasks like dog food delivery. And that was one untouched pain-point of today’s world too! Hence, without any further delay, she spent the whole summer coding and creating RunMyErrand (precursor of TaskRabbit). And finally in 2008 launched it in Boston with the first 100 “runners”!
- 15. What is the disruption and companies they disrupted Freelancers – TaskRabbit has disrupted the traditional freelance model and also the traditional model of services for errands/chores such as dog-walking, housekeeping, moving, gardening etc. Yellow pages and Angie’s List Service companies that hire professionals/labourers for specific tasks such nanny services, professional movers, professional dogworkers, housekeeping services, home improvement companies etc.