IBM has developed the 'artificial passenger', an AI-based software designed to converse with drivers to enhance safety during long journeys by detecting signs of fatigue such as slow responses or lack of attention. The system uses various components like microphones, cameras, and voice analyzers to monitor the driver's alertness, intervene when necessary, and provide entertainment or assistance. This technology aims to reduce accidents caused by driver fatigue, offering features similar to a personal assistant within the car.