Terminology
- 2. WEB 2.0 What is it? Web 2.0 is a way of connecting people through collective contribution and allowing easier reach to more audience to satisfy them through content and creation. Example: An example of Web 2.0 in use is YouTube where individuals are able to freely post content and share to others. YouTube is also widely available on almost every device which makes it easily accessible.
- 3. USER-GENERATED CONTENT What is it? Any form of media content created by users of an online system/service, often made available on social media websites. Example: An example of user-generated content would be forums, posts, chats, tweets, blogs, vlogs, advertisements etc.
- 4. PROSUMER What is it? A prosumer is someone who consumes and produces media. Example: YouTube is a prime example as a user can produce something, and they can also watch other YouTube videos.
- 5. GATEKEEPER What is it? Gatekeeping is when information is filtered for different ways of communication. Example: When writing a news report there will be certain rules in place which may include relevance, and the importance.
- 6. CROWD-SOURCING What is it? A process where services/ideas come from an online community/large group of people, rather than the traditional employees. Example: “My Starbucks Idea” - campaign in crowdsourcing feedback on the brand and product level.
- 7. CROWD-FUNDING What is it? Crowd-funding is when small amounts of money from individuals are given to finance a new business. This is mainly done through social media. Example: Crowd-funding done for the ‘Marina Abramovic Institute which raised $661,452 to build her dream project with her art skills.