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Test Driven (Product) Development
Test Driven (Product) Development
What is a product manager? 
Regional challenges
Smells
Test Driven (Product) Development
“We need to add x feature to this release!” 
“We need to groom the backlog”
“We need to use <insert TLAs>”
Test Driven (Product) Development
Demo infrequently ( or not at all ) 
Stale Documents
Product Arrogance 
Shitty Software
A Better Way 
Test Driven (Product) Development
Youth Services Network 
• Stakeholders 
• Small team (with a PRODUCT developer) 
• Iterative learning 
• What’s important - data & metrics
Chartering
Elevator Pitch
Pragmatic Personas
Test Driven (Product) Development
Test Driven (Product) Development
Journeys and Maps
Test Driven (Product) Development
Just enough design
Test Driven (Product) Development
“A plan never survives 
first contact”
Test Driven (Product) Development
Test Driven (Product) Development
Test Driven (Product) Development
Continued Iteration
Test Driven (Product) Development
Test Driven (Product) Development
Test Driven (Product) Development
Test Driven (Product) Development
“I want this app.” 
“I wish I had this app when I was homeless” 
–Youth Ambassador(s)
Matt Bjornson 
Studio Producer, DevJam 
@mattsbjornson 
matt.bjornson@devjam.com

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Test Driven (Product) Development

Editor's Notes

  • #2: JKD Beginners Mind
  • #4: "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” - Steve Jobs - Ford “If I had asked people what they wanted, they’d have said a faster horse.” vs Lean Startup
  • #6: “Empathize” Can we stop saying user?!?
  • #7: More isn’t better Leads to more technical debt Unused features == technical debt
  • #8: SOA, Security as a Service, Portal, blah blah blah
  • #9: Not a team software developers/designers vs product developers/designers
  • #10: No feedback loop “Requirements”
  • #12: History of XP - Test Driven, Customer involvement
  • #15: Amazon product managers write the press release of the launch
  • #16: Allan Cooper - Goal Driven personas
  • #21: Lean UX Interaction design