The document discusses the selective absorption and reflection of light and how it relates to color.
1) Light passing through a medium decreases in intensity exponentially with distance according to the absorption factor α, which depends on the wavelength of light.
2) Objects appear colored because they selectively absorb some wavelengths of visible light while reflecting or transmitting others.
3) The color of objects is due to their ability to selectively absorb and reflect certain wavelengths of visible light, making them appear that color.