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Better
Guide Getting
Good Ideas
TO
THE
FACT:
Most
companies
Collect ideas
Using Employee
Suggestion
boxes
but the PROBLEM is...
MOST
SUGGESTIONS
BOXES
BUT HERE’S THE GOOD NEWS
ORGANIZATIONS
THAT HAVE HIGH
PERFORMING
IDEA MANAGEMENT
PROGRAMS SEE...
4X EMPLOYEE
PARTICIPATION
MORE IDEAS PER
EMPLOYEE
IDEAS TRANSLATE
INTO S
MORE
RESEARCH
ON EMPLOYEE
SUGGESTION
BOX
PUT
SCREENSHOT
HERE
eBook
Extra Learning:
so how do you
get better ideas?
Here are the 5
things you
need to know
about getting
good ideas
EVERYONE CAN
learn TO COME UP
WITH GOOD IDEAS
1
IDEATION IS A SKILL
THAT CAN BE LEARNED
AND IMPROVED.
LIKE KUNGFU
1
FIND OUT MORE ABOUT
THE MATURITY MATRIX FOR
IDEATION PROGRAMS
soapboxhq.com/blog/maturity-model-idea-management
Extra Learning:
1
SPEND MORE TIME coming
up with the question
THAN ANSWERING IT
2
111
210
39
HIGH PERFORMING IDEA
MANAGEMENT PROGRAMS
NEED A CONSTANT FLOW
OF GOOD IDEAS
“IF I WERE TO SPEND AN
HOUR IN WHICH TO DO A
PROBLEM WHICH MY LIFE
DEPENDED, I WOULD
SPEND 40 MINUTES
STUDYING IT, 15 MINUTES
REVIEWING IT AND 5
MINUTES SOLVING IT”
ALBERT EINSTEIN
WHY DOES the question
MATTER SO MUCH?
2
HUMANS ARE BAD AT FREE
ASSOCIATION.
HAVING A question
PROVIDES CONTEXT, CLUES
AND SUGGESTIONS TO HELP
THE FLOW OF IDEAS.
2
PUT
SCREENSHOT
HERE
eBookMORE ON CREATING GOOD
QUESTIONS IN THE GOAL
SETTING GUIDE FOR IDEA
PROGRAMS EBOOK
Extra Learning:
Mihaly Csikszentmihalyi (author of
Flow: The Psychology of Optimal
Experience) studied how nobel
laureates and other creative people
achieved their breakthroughs and
discovered something interesting.
Once they asked themselves the right
question, their ideas flowed rapidly.
2
GOOD IDEAS FORM
SLOOOOWLY
3
EUREKA MOMENTS
ARE VERY RARE
ACCORDING TO STEVEN JOHNSON (AUTHOR
OF WHERE GOOD IDEAS COME FROM). THE
ideation process IS A COMBINATION OF
REFLECTION TIME AND CONNECTING WITH
OTHERS TO SHARE IDEAS.
3
3
FOR EXAMPLE, SIR
JAMES DYSON SPENT
OVER 5 YEARS AND
CREATED 5,000
PROTOTYPES TO
MAKE THE VACCUUM
Steven Johnson wrote a book
about the natural history of
innovation. In it, he discusses how
the ideation process is actually a
combination of reflection time
and connecting with others to
share ideas. Watch his TED talk on
where good ideas come from.
MORE ON SIR JAMES DYSON
AND THE INVENTION OF THE
BAGLESS VACUUM
Extra Learning:
www.inc.com/ilan-mochari/vacuum-innovation.html
WE LEARN FROM
OTHER GOOD IDEAS
4
RESEARCH SHOWS THAT WITH EVERY
IDEA THAT WE SEE IMPLEMENTED, THE
LIKELIHOOD THAT OUR FUTURE IDEAS
WILL BE IMPLEMENTED ALSO GOES UP.
4
ON THE OTHER HAND, WE DON’T
LEARN FROM FAILED IDEAS OR IDEAS
THAT DON’T GET IMPLEMENTED.
4
PUT
SCREENSHOT
HERE
eBook
MORE
RESEARCH
ON EMPLOYEE
SUGGESTION
BOX
Extra Learning:
BRAINSTORMING IS
NOT A GOOD SOURCE
OF IDEAS (UNLESS IT’S
USED PROPERLY)
5
BRAINSTORMING
DOES NOT INCREASE
THE QUANTITY OF
IDEAS.
THE SAME NUMBER OF
PEOPLE COMING UP
WITH IDEAS
INDIVIDUALLY WILL
ALWAYS PRODUCE
MORE IDEAS
5
BRAINSTORMING IS A
GREAT WAY TO HELP
THE LATER STAGES OF
IDEATION TO COMBINE
IDEAS INTO THEMES
THAT LEAD TO EVEN
BETTER IDEAS
5
MORE ON BEST
PRACTICES FOR
BRAINSTORMING
Extra Learning:
LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
1
2
3
4
LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
1
2
3
4
LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
1
2
3
4
5
LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
1
2
3
4
5
Ideation is like learning kungfu - you
need to practice and improve the skill to
get better ideas
A good question will help ideas flow by
providing context and cues
Good ideas need time and feedback
from others
We come up with better ideas by seeing
other implemented ideas
Use brainstorming to fuse ideas
together rather than source ideas
LET’S BOIL DOWN WHAT WE’VE LEARNED
ABOUT GETTING GOOD IDEAS:
1
2
3
4
5
FOR MORE EBOOKS, CASE
STUDIES, AND BEST
PRACTICES VISIT THE
resources page

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The BETTER Guide to Getting Good Ideas

  • 5. BUT HERE’S THE GOOD NEWS
  • 6. ORGANIZATIONS THAT HAVE HIGH PERFORMING IDEA MANAGEMENT PROGRAMS SEE...
  • 7. 4X EMPLOYEE PARTICIPATION MORE IDEAS PER EMPLOYEE IDEAS TRANSLATE INTO S
  • 9. so how do you get better ideas?
  • 10. Here are the 5 things you need to know about getting good ideas
  • 11. EVERYONE CAN learn TO COME UP WITH GOOD IDEAS 1
  • 12. IDEATION IS A SKILL THAT CAN BE LEARNED AND IMPROVED. LIKE KUNGFU 1
  • 13. FIND OUT MORE ABOUT THE MATURITY MATRIX FOR IDEATION PROGRAMS soapboxhq.com/blog/maturity-model-idea-management Extra Learning: 1
  • 14. SPEND MORE TIME coming up with the question THAN ANSWERING IT 2 111 210 39
  • 15. HIGH PERFORMING IDEA MANAGEMENT PROGRAMS NEED A CONSTANT FLOW OF GOOD IDEAS
  • 16. “IF I WERE TO SPEND AN HOUR IN WHICH TO DO A PROBLEM WHICH MY LIFE DEPENDED, I WOULD SPEND 40 MINUTES STUDYING IT, 15 MINUTES REVIEWING IT AND 5 MINUTES SOLVING IT” ALBERT EINSTEIN
  • 17. WHY DOES the question MATTER SO MUCH? 2
  • 18. HUMANS ARE BAD AT FREE ASSOCIATION. HAVING A question PROVIDES CONTEXT, CLUES AND SUGGESTIONS TO HELP THE FLOW OF IDEAS. 2
  • 19. PUT SCREENSHOT HERE eBookMORE ON CREATING GOOD QUESTIONS IN THE GOAL SETTING GUIDE FOR IDEA PROGRAMS EBOOK Extra Learning: Mihaly Csikszentmihalyi (author of Flow: The Psychology of Optimal Experience) studied how nobel laureates and other creative people achieved their breakthroughs and discovered something interesting. Once they asked themselves the right question, their ideas flowed rapidly. 2
  • 21. EUREKA MOMENTS ARE VERY RARE ACCORDING TO STEVEN JOHNSON (AUTHOR OF WHERE GOOD IDEAS COME FROM). THE ideation process IS A COMBINATION OF REFLECTION TIME AND CONNECTING WITH OTHERS TO SHARE IDEAS. 3
  • 22. 3 FOR EXAMPLE, SIR JAMES DYSON SPENT OVER 5 YEARS AND CREATED 5,000 PROTOTYPES TO MAKE THE VACCUUM
  • 23. Steven Johnson wrote a book about the natural history of innovation. In it, he discusses how the ideation process is actually a combination of reflection time and connecting with others to share ideas. Watch his TED talk on where good ideas come from. MORE ON SIR JAMES DYSON AND THE INVENTION OF THE BAGLESS VACUUM Extra Learning: www.inc.com/ilan-mochari/vacuum-innovation.html
  • 24. WE LEARN FROM OTHER GOOD IDEAS 4
  • 25. RESEARCH SHOWS THAT WITH EVERY IDEA THAT WE SEE IMPLEMENTED, THE LIKELIHOOD THAT OUR FUTURE IDEAS WILL BE IMPLEMENTED ALSO GOES UP. 4
  • 26. ON THE OTHER HAND, WE DON’T LEARN FROM FAILED IDEAS OR IDEAS THAT DON’T GET IMPLEMENTED. 4
  • 28. BRAINSTORMING IS NOT A GOOD SOURCE OF IDEAS (UNLESS IT’S USED PROPERLY) 5
  • 29. BRAINSTORMING DOES NOT INCREASE THE QUANTITY OF IDEAS. THE SAME NUMBER OF PEOPLE COMING UP WITH IDEAS INDIVIDUALLY WILL ALWAYS PRODUCE MORE IDEAS 5
  • 30. BRAINSTORMING IS A GREAT WAY TO HELP THE LATER STAGES OF IDEATION TO COMBINE IDEAS INTO THEMES THAT LEAD TO EVEN BETTER IDEAS 5
  • 31. MORE ON BEST PRACTICES FOR BRAINSTORMING Extra Learning:
  • 32. LET’S BOIL DOWN WHAT WE’VE LEARNED ABOUT GETTING GOOD IDEAS:
  • 33. LET’S BOIL DOWN WHAT WE’VE LEARNED ABOUT GETTING GOOD IDEAS: Ideation is like learning kungfu - you need to practice and improve the skill to get better ideas A good question will help ideas flow by providing context and cues Good ideas need time and feedback from others We come up with better ideas by seeing other implemented ideas Use brainstorming to fuse ideas together rather than source ideas 1 2 3 4
  • 34. LET’S BOIL DOWN WHAT WE’VE LEARNED ABOUT GETTING GOOD IDEAS: Ideation is like learning kungfu - you need to practice and improve the skill to get better ideas A good question will help ideas flow by providing context and cues Good ideas need time and feedback from others We come up with better ideas by seeing other implemented ideas Use brainstorming to fuse ideas together rather than source ideas 1 2 3 4
  • 35. LET’S BOIL DOWN WHAT WE’VE LEARNED ABOUT GETTING GOOD IDEAS: Ideation is like learning kungfu - you need to practice and improve the skill to get better ideas A good question will help ideas flow by providing context and cues Good ideas need time and feedback from others We come up with better ideas by seeing other implemented ideas Use brainstorming to fuse ideas together rather than source ideas 1 2 3 4 5
  • 36. LET’S BOIL DOWN WHAT WE’VE LEARNED ABOUT GETTING GOOD IDEAS: Ideation is like learning kungfu - you need to practice and improve the skill to get better ideas A good question will help ideas flow by providing context and cues Good ideas need time and feedback from others We come up with better ideas by seeing other implemented ideas Use brainstorming to fuse ideas together rather than source ideas 1 2 3 4 5
  • 37. Ideation is like learning kungfu - you need to practice and improve the skill to get better ideas A good question will help ideas flow by providing context and cues Good ideas need time and feedback from others We come up with better ideas by seeing other implemented ideas Use brainstorming to fuse ideas together rather than source ideas LET’S BOIL DOWN WHAT WE’VE LEARNED ABOUT GETTING GOOD IDEAS: 1 2 3 4 5
  • 38. FOR MORE EBOOKS, CASE STUDIES, AND BEST PRACTICES VISIT THE resources page