The Business Value of APIs - "Bringing the world together via APIs at Eventbrite"
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Eventbrite, the largest marketplace for live experiences, reports significant growth through its API, which has facilitated the creation of over 1 million events and contributed 15% to its gross ticket sales. The document outlines the business value of APIs, highlighting their role in increasing revenue, enhancing product functionality, and fostering innovation across various platforms such as Salesforce, WordPress, and SurveyMonkey. Ultimately, the emphasis is on the importance of API-first development for scaling operations and customer experiences.
The Business Value of APIs - "Bringing the world together via APIs at Eventbrite"
- 1. ! Bringing the world together via APIs Renaud Visage Co-Founder and CTO
- 2. Eventbrite is the largest marketplace for live experiences
- 4. In 2013, Eventbrite Organizers Made Over 1 Billion USD
- 5. 1 million live experiences in 2013
- 6. api launch = 2008
- 7. exponential growth 10,000+ applications developed using our API ! 15% of Gross Ticket Sales come from events created via the API ! That’s 100M £ for this year alone!
- 8. What is the business value of APIs?
- 9. #1 Bring in more £££ for your clients
- 13. #2 Extend the functionality of your product
- 14. ! Salesforce ! Use case: Allows event organizers to manage their customer relationships !
- 15. WordPress: ! Use case: Populate the appropriate places on their WordPress site
- 16. ! SurveyMonkey ! Use case: Allows event organizers to send post-event surveys !
- 17. MailChimp ! Use case: Allows users to import guest lists into email campaigns
- 18. Sunrise ! Use case: Let attendees manage theirl calendar on mobile devices
- 19. ConferenceBadge ! Use case: Let our organizers print beautifully designed badges
- 21. Accounting
- 23. Accounting Track Management Fundraising
- 24. Accounting Track Lead Marketing Management Fundraising
- 25. Accounting Lead Marketing Scheduling Track Management Fundraising
- 26. Lead Marketing SMS Messaging Accounting Scheduling Track Management Fundraising
- 27. Lead Marketing SMS Messaging Accounting ERP Scheduling Track Management Fundraising
- 28. Accounting Lead Marketing SMS Badge Messaging Printing ERP Scheduling Track Management Fundraising
- 29. Accounting Lead Marketing SMS Badge Messaging Printing ERP CMS Scheduling Track Management Fundraising
- 30. Lead Marketing SMS Badge Messaging Printing Timing CMS Accounting ERP Scheduling Track Management Fundraising
- 31. Lead Marketing SMS Badge Messaging Printing Surveys Timing CMS Accounting ERP Scheduling Track Management Fundraising
- 32. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS Accounting ERP Scheduling Track Management Fundraising
- 33. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS Mobile Apps Accounting ERP Scheduling Track Management Fundraising
- 34. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS Mobile Apps Accounting ERP Scheduling Track Management Fundraising Sponsoring
- 35. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS CRM Mobile Apps Accounting ERP Scheduling Track Management Fundraising Sponsoring
- 36. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS CRM Mobile Apps Event Discovery Accounting ERP Scheduling Track Management Fundraising Sponsoring
- 37. Lead Marketing SMS Badge Messaging Printing Surveys Timing Acquisition Marketing CMS CRM Mobile Apps Social Apps Event Discovery Accounting ERP Scheduling Track Management Fundraising Sponsoring
- 43. #4 API First Development Saves You Money
- 47. application api
- 48. eat your own dog food!
- 49. From Monolithic…
- 50. …to SOA
- 52. The Business of APIs is All About Scaling
- 53. Scaling your customers businesses
- 54. Scaling your product functionality
- 55. Scaling your product innovation
- 56. Scaling your product development
- 57. thank you! Twitter @renaudvisage