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Mobile Internet




Monday, August 15, 2011
Mobile Internet 1
          Use of Internet-connected applications, or browser
          based access to the Internet from a mobile device
          connected to a wireless network.
          In 2008 mobile access to the Internet exceeded
          desktop computer-based access for the first time*




            (source: *International Telecommunications Union, Oct 2009)



Monday, August 15, 2011
Mobile Internet use 2009 vs. 2010
          On the go, anywhere, anytime




                                                          online,    online,    online,
                                                          wireless   wireless   wireless
                                                          laptop     phone      laptop / phone




            (in %, Source: PEW Research Center, 5/2010)



Monday, August 15, 2011
The number of people accessing
          the mobile Internet is growing fast
          and is expected to overtake the PC
          as the most popular way to get on
          the Web within years.
                          5

Monday, August 15, 2011
Mobile Internet users vs. desktop Internet users.

                                                                   MM




            (Global Projection. Source: Morgan Stanley Research)



Monday, August 15, 2011
Total data consumed by
                                                                         Opera Mini users worldwide
                                                              Terabyte




            (Source: Opera: State of the Mobile Web, July 2008)



Monday, August 15, 2011
Half a billion people accessed
          mobile Internet worldwide in 2009
          By 2011, over 85 % of new handsets will be able to
          access the mobile Web.




Monday, August 15, 2011
Today 90% of the world have
          access to a mobile network.
          Mobile phone penetration outnumbers fixed
          Internet users 5:2. In the developed world,
          only 21% of people have Internet access, lowest
          in Africa at 9.6%. The price of fixed broadband
          in developing countries remains prohibitively
          expensive.



Monday, August 15, 2011
Mobile Internet ramping faster than desktop Internet did – Apple leading charge
        First 20 quarters since launch
                                                              subscribers

                                                                                  iPhone/ iTouch
                                                                                  6/07




                                                                                  Netscape
                                                                                  12/94

                                                                                  NTT docomo
                                                                                  i-mode 6/99


                                                                                  AOL v.2.0
                                                                                  9/94




            (Global Projection. Source: Morgan Stanley Research)



Monday, August 15, 2011
Mobile Internet 2
          Mobile Web access today still suffers from
          Interoperability » fragmentation of platforms,
          operating systems and browsers
          Usability» physical size, resolution, user input/
          operating limitations




Monday, August 15, 2011
Phones
                          ««   devices
          India designs the $30 iPad!




Monday, August 15, 2011
More than 6.1 trillion messages
          sent in 2010
          Despite the popularity of mobile email
          SMS is predicted to exceed 10 trillion in 2013




Monday, August 15, 2011
34% mobile Web
                                   57% taking photos
                                   54% email
                                   82% SMS



          Mobiles today
            (Source: % of European users, comScore MobiLens, July 2010)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Mobiles tomorrow
                          money transfer
                          location based services
                          search
                          browsing
                          health monitoring
                          payment
                          near-field communcation
                          messaging
                          advertising
                          music
                                                    (Source: Gartner Research November 2009)



Monday, August 15, 2011
Clearly this is the future of
         search on the Internet.
         More people in more
         countries are coming online
         from smartphones.
        Jonathan Rosenberg, SVP Google, 10/2010
                               ,




Monday, August 15, 2011
People that use
                          their mobile devices
                          are twice more
                          active on Facebook
                          than non-mobile
                          users. 150 million
                          active users to date.
                          (Source: Official Facebook statistics, 8/2010)




Monday, August 15, 2011
Last twelve months, customers around the world
         have ordered more than US $1 billion of
         products from Amazon using a mobile device
         Jeff Bezos, founder and CEO, Amazon.com, 7/2010



Monday, August 15, 2011
Demand for download mobile
          apps is expected to peak in 2013.




Monday, August 15, 2011
iPhone users have 37 apps
          On average US feature-phone users have 10 apps
          on board and smart-phones have 22 apps.




            (Source: Nielsen, June2010)



Monday, August 15, 2011
The most popular categories
          are games
              news
              maps
              social networking
              and
              music

Monday, August 15, 2011
Monday, August 15, 2011
"Don’t be late for today. 
          Be early for tomorrow."




Monday, August 15, 2011
Copyright © 2011 Frank Aldorf. All rights reserved.


Monday, August 15, 2011

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****The future of mobile internet

  • 2. Mobile Internet 1 Use of Internet-connected applications, or browser based access to the Internet from a mobile device connected to a wireless network. In 2008 mobile access to the Internet exceeded desktop computer-based access for the first time* (source: *International Telecommunications Union, Oct 2009) Monday, August 15, 2011
  • 3. Mobile Internet use 2009 vs. 2010 On the go, anywhere, anytime online, online, online, wireless wireless wireless laptop phone laptop / phone (in %, Source: PEW Research Center, 5/2010) Monday, August 15, 2011
  • 4. The number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within years. 5 Monday, August 15, 2011
  • 5. Mobile Internet users vs. desktop Internet users. MM (Global Projection. Source: Morgan Stanley Research) Monday, August 15, 2011
  • 6. Total data consumed by Opera Mini users worldwide Terabyte (Source: Opera: State of the Mobile Web, July 2008) Monday, August 15, 2011
  • 7. Half a billion people accessed mobile Internet worldwide in 2009 By 2011, over 85 % of new handsets will be able to access the mobile Web. Monday, August 15, 2011
  • 8. Today 90% of the world have access to a mobile network. Mobile phone penetration outnumbers fixed Internet users 5:2. In the developed world, only 21% of people have Internet access, lowest in Africa at 9.6%. The price of fixed broadband in developing countries remains prohibitively expensive. Monday, August 15, 2011
  • 9. Mobile Internet ramping faster than desktop Internet did – Apple leading charge First 20 quarters since launch subscribers iPhone/ iTouch 6/07 Netscape 12/94 NTT docomo i-mode 6/99 AOL v.2.0 9/94 (Global Projection. Source: Morgan Stanley Research) Monday, August 15, 2011
  • 10. Mobile Internet 2 Mobile Web access today still suffers from Interoperability » fragmentation of platforms, operating systems and browsers Usability» physical size, resolution, user input/ operating limitations Monday, August 15, 2011
  • 11. Phones «« devices India designs the $30 iPad! Monday, August 15, 2011
  • 12. More than 6.1 trillion messages sent in 2010 Despite the popularity of mobile email SMS is predicted to exceed 10 trillion in 2013 Monday, August 15, 2011
  • 13. 34% mobile Web 57% taking photos 54% email 82% SMS Mobiles today (Source: % of European users, comScore MobiLens, July 2010) Monday, August 15, 2011
  • 14. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 15. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 16. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 17. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 18. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 19. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 20. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 21. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 22. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 23. Mobiles tomorrow money transfer location based services search browsing health monitoring payment near-field communcation messaging advertising music (Source: Gartner Research November 2009) Monday, August 15, 2011
  • 24. Clearly this is the future of search on the Internet. More people in more countries are coming online from smartphones. Jonathan Rosenberg, SVP Google, 10/2010 , Monday, August 15, 2011
  • 25. People that use their mobile devices are twice more active on Facebook than non-mobile users. 150 million active users to date. (Source: Official Facebook statistics, 8/2010) Monday, August 15, 2011
  • 26. Last twelve months, customers around the world have ordered more than US $1 billion of products from Amazon using a mobile device Jeff Bezos, founder and CEO, Amazon.com, 7/2010 Monday, August 15, 2011
  • 27. Demand for download mobile apps is expected to peak in 2013. Monday, August 15, 2011
  • 28. iPhone users have 37 apps On average US feature-phone users have 10 apps on board and smart-phones have 22 apps. (Source: Nielsen, June2010) Monday, August 15, 2011
  • 29. The most popular categories are games news maps social networking and music Monday, August 15, 2011
  • 31. "Don’t be late for today.  Be early for tomorrow." Monday, August 15, 2011
  • 32. Copyright © 2011 Frank Aldorf. All rights reserved. Monday, August 15, 2011