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The Hacker
Business Model Canvas
REMCO VERHOEF
CHO DUTCHSEC
REMCO.VERHOEF@DUTCHSEC.COM
+31 6 21563725
Leading in Data and Context-driven CyberSecurity
About DutchSec
Founded in 2017
Team of 20 specialists
Security (Offensive, Defensive and Intelligence)
Software to collect, analyse and train machine learning models
Applied Machine Learning and Big data
Located in Utrecht
Mission
The Hacker Business Model
bbbu
How?
Key Partners
* Developers
* Hackers
* Moneymules
* Legal companies (advertising, money laundering)
How?
Key Activities
* Software development
* Vulnerability Research
* Operation / Maintenance
* Marketing
* Promotion
* Distribution
* Customer service
How?Key Resources
* (Opensource-) Software
* Platform / product(s)
* Developers
* Infrastructure (botnet)
* Automation
* Targeting
What?
Value Proposition
* Espionage (blueprints, tenders)
* Ransom (data)
* Extortion (availability)
* Trustworthyness
* As-a-service
Who?
Customer Relationship
* Support service (email, chat)
* Communities
* Forums
Who?
Who?
Channels
* (Spear-) Phishing campaigns
* Hacking (vulnerabilities)
* Automated (worm) infection (eg Wannacry)
* Reselling network
Who?Customer
* Internal actors
* Cyber vandals / script kiddies
* State actors
* Professional criminals
* Terrorists
* Hacktivists
Why?Costs
* Servers and storage
* Development team
* System management
* Software (Exploit kit(s))
* Operations (ads, infrastructure)
* Cash withdrawal
* Distributors
Why?
Revenues
* Several plans (as a service)
* Product licences
* Victim payouts
* Hacker for hire
The Hacker Business Model Canvas
Disruption
Classic Defence
* Education
* Maintenance (upgrading, defence-in-depth)
* Monitor (anomaly detection)
* Fight (takedown)
* Trust (need to know payouts work)
* Deception (attacker don’t know what to trust)
Questions?
ANY

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The Hacker Business Model Canvas