The message structure
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The document discusses the difference between thinking and structuring. Thinking involves generating ideas in a disorganized manner, which can include good, bad, and fragmented ideas. Structuring involves organizing ideas into a clear hierarchy and presenting conclusions and supporting details in a sequenced manner for communication. The thinking process may involve making assumptions and drawing valid conclusions through deduction or induction. Structuring provides order to ideas by establishing a hierarchy, putting ideas in a logical flow, and sequencing the most important conclusions and supporting information.
The message structure
- 2. Waheed Iqbal Jawad Khalil Naveed ur Rahman Umer Mukhtar Group Members:
- 3. TableTable OfOf ContentsContents Thinking versus StructuringThinking versus Structuring Thinking ProcessThinking Process Be aware of your assumptionBe aware of your assumption Draw valid conclusionDraw valid conclusion InductionInduction DeductionDeduction Provide logical defectsProvide logical defects Don’t jump too fast to conclusionDon’t jump too fast to conclusion Don’t hide your ideas themselvesDon’t hide your ideas themselves Don’t oversimplifyDon’t oversimplify Structuring ProcessStructuring Process Provide a hierarchy for your ideasProvide a hierarchy for your ideas Put your ideas in orderPut your ideas in order
- 4. When you think naturally all different kinds of ideas occur to you Some good, Some bad, Some complete and Some fragmented ideas. The result of thinking process is CONCLUSION. When you think, you work with huge amount of data. Being disorganized during this stage is perfectly natural. (construction of building) When you communicate with other than you don’t simply present that data. Instead, you stress your conclusion and order your data. That is called STRUCTURING.
- 5. Difference b/w Thinking and Structuring ThinkingThinking StructuringStructuring Thinking is not sequenced.Thinking is not sequenced. Structuring is sequenced.Structuring is sequenced. That are some bad, good andThat are some bad, good and fragmented ideas.fragmented ideas. That are draw the result ofThat are draw the result of thinking.thinking. Huge amount of data.Huge amount of data. Specific data.Specific data. Disorganized data in our mind.Disorganized data in our mind. Organized data into our thinking.Organized data into our thinking. When we think huge amount of data in our mind but when we structuring that data than specific data in organized.
- 6. ClearOrder Clear Order Clear Order Clear O rder Thinking Vs Structuring Data Data BadIdeas Data Data Assumption GoodIdeas Details GoodIdeas
- 7. Thinking ProcessThinking Process The Thinking Process may be compared to an assembly line. Your assumptions, which form the basis for your thinking, are like assumptions about what will be produced: Thinking Process have more three steps 1. Be aware of your Assumption Assumptions are the basis for all the rest of your thinking In business communication you make assumptions There are many Cases
- 8. Conclusions Case1: Long term community relationships are more important to short term profit Case2: You may have legal or moral reasons why you want to quit your job Case1: “This program will increase our profits”. Assume You want to make a profit Case2: “I better finish this report tonight or I'll get fired”. Assume you want to keep your job
- 10. 2. Draw valid conclusion Assumption and facts are what you start out with when you are thinking; conclusions are what you end up with It has two valid method exist: 1. Deduction 2. Induction Deduction means starting with the main principle or assumptions. For example, business communication is important. Writing is the part of business communication. Therefore, writing is an important. 1. Deduction
- 11. 2. Induction Induction means starting with specifics and generalizing to the main principle. For example, ‘’ I will be spending a lot of time in business participating in meeting, I will be a spending a lot of time writing letters, I will be spending a lot of time talking on the telephone etc’’. Then draw a generalizing, Therefore, I will be a spending a lot of time in communication
- 12. You can avoid defects by remembering the three main rules Do not jump too fast to conclusion (Sale strategy) Do not hide yours ideas themselves and do not behind illogical false ideas. Do not over simplify 3. Avoid logical defects
- 15. STRUCTURING Structures have defined boundaries within which each element is physically or functionally connected to the other elements,
- 16. CONCEPT OF STRUCTURE OF MESSAGES
- 18. PROVIDING A HIERARCHY FOR YOUR IDEAS V .President Marketing Assembly line Supervisor Sales Manager V. President for Production Assembly line workers President Sale manager
- 20. Clear hierarchy you need to:- Stress your Conclusion or first level idea. Divide your writing or speaking into main points or (Second level ideas) Subdivide these into supporting points
- 21. IDEA CHART. Recommendation in this report Rec 1 Rec 2 Rec 3 Rec 4 Problem in the current procedure Pro 3Pro 2Pro 1 Steps in the new procedure Reason for buying this product Step 2 Step 3 Step 4 Step 5 Res 1 Res 2 Res 3 Res 4Step 1
- 22. PUT YOUR IDEAS IN ORDER Explanatory Ideas • You can order by time. • You can order by Components. • You might order by importance. Action Ideas • State your least controversial points first . • Present rejected alternatives first, State your recommendation last. • Use your strongest evidence last. • Use the beginning to arouse audience interest