The paper discusses the optimization of IPTV services using Software Defined Networking (SDN) and Multi-access Edge Computing (MEC) technologies, demonstrating significant improvements in service delivery, including over 90% reduction in latency and near-zero packet loss. Through simulations conducted in OMNeT++, the authors show that these technologies facilitate high-quality IPTV services for a growing number of end-users without compromising performance. The findings suggest that implementing SDN and MEC will enhance video streaming service efficiency and benefit providers in a competitive landscape.