This document discusses creating a values-driven organizational culture. It begins by defining values and explaining that they reflect our individual and collective motivations. Values can be positive, like trust and honesty, or potentially limiting, like power-seeking. Our values stem from the needs of our current psychological development stage and any past unmet needs. The document then outlines seven stages of psychological development and the corresponding primary motivations and needs at each stage. It argues that a values-driven culture is most successful because it cares about meeting the needs of employees and all stakeholders. Building such a culture involves measuring an organization's current values, mapping its "cultural DNA", and transforming leadership consciousness.