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Thinking About Information Technology: The Hope and the Hype The social Life of information John Seely Brown Paul Duguid 06/04/09 International Institute of Information Technology, Bangalore
Introduction Information age give a feel that we all are driven by someone with tunnel vision If we focus hard enough on information, we can achieve whatever we want Badly designed technologies bite back, the good ones often fight back 06/04/09 International Institute of Information Technology, Bangalore
Agenda Limits of information Challenge of software agents Social character of work and learning including the limits of management theory Resources for innovation The future of institution Information and its technology can not solve all problem of society, society and social resources can solve many of the problems of information and technology. 06/04/09 International Institute of Information Technology, Bangalore
Limits of Information Despite all available technologies, control over information flow is critical Success of IT have extended its ambition without broadening its outlook. All information about the physical objects will be online Atom  vs  Bytes The rise of information age has brought about a good deal of “endism” Hammering Information 06/04/09 International Institute of Information Technology, Bangalore
Continued.. Information is critical to every aspects of life Attempts are made to squeeze everything into an information. Can it really be useful after all to address people as information processors or to redefine complex human issues like “trusts” simply as information? 06/04/09 International Institute of Information Technology, Bangalore
6-D Vision These D’s represent forces , unleashed by information technology, which break down society into its fundamental constituents, principally individuals and information. These are Demassification Decentralization  Denationalization Despecialization Disintermediation and Disaggregation 06/04/09 International Institute of Information Technology, Bangalore
Continued.. 6-D vision give a clear and compelling view of the influence of the net and its effects from firms to nation. It achieves its clarity by oversimplifying the forces at work It isolates information and the informational aspects of life Prediction tends to take the most rapid point of change and to extrapolate from there into future, without noticing other forces that may be regrouping  06/04/09 International Institute of Information Technology, Bangalore
Software agents and its Challenges Agent software is a program that simulate a human response to typed questions They help deal with the cascade of information They promise to help many intricate tasks Prime challenge of software agents are that software agents are victims of the sort of procrustean redefinition (information retrieval) Information brokering Product brokering  Merchant brokering Negotiation Delegates Representatives 06/04/09 International Institute of Information Technology, Bangalore
Limits of management theory The road to the future take us back to the simplicities of past Predictions support the radical standard of life Difficulties reflects a misunderstanding of office work which can be painted as information handling Ignores the frailty of technological system Attempts to replace conventional work system may often merely displace the burdens of work Chiat/Day Surface materials needed to be cleared Customization of gadgets Harder learning process Social paradigm  06/04/09 International Institute of Information Technology, Bangalore
Issues related to home offices Maintaining balance Concentrated effort Margin of cost Paradox lost 06/04/09 International Institute of Information Technology, Bangalore
Resources for Innovation 1980’s slowdown in the economy led by cumulative effects of productivity paradox Business process reengineering BPR tends to be monotheistic, there is no much room for variation in meaning in its camp BPR tends to be relentlessly top-down despite rebuilding from the bottom-up and empowerment Top-down view tends to give a bloodless account of business  BPR tend to discourage exactly the sort of lateral links that people pursue to help 06/04/09 International Institute of Information Technology, Bangalore
The Practices in the process Collaboration Individualized work Problem identification and attempts to fix it Collective pool of knowledge Narration Constant storytelling A common framework of identifying problem from the story Improvisation Routinization Adaptation 06/04/09 International Institute of Information Technology, Bangalore
Knowledge Management Incorporates systematic process of finding, selecting, organizing and presenting information in a way to improve an individuals comprehension and use of assets  Knowledge usually entails a knower Knowledge appears harder to detach than information Knowledge lies less in database than its people If NASA wanted to go to the moon again, it would have to scratch from start 06/04/09 International Institute of Information Technology, Bangalore
Core of knowledge management is to define the problem in terms of information  Learning in practice (George Miller and Patricia Gildia) Limits of books Practical value of phone cards Social learning Network of practice Community of practice Cluster matrix 06/04/09 International Institute of Information Technology, Bangalore
The future of Institution Pressures Solutions Resistance Degree of representation Peer support Threads Students Degree granting bodies Faculty  Research Facilities Beyond the campus 06/04/09 International Institute of Information Technology, Bangalore
Thank You 06/04/09 International Institute of Information Technology, Bangalore

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Thinking About It

  • 1. Thinking About Information Technology: The Hope and the Hype The social Life of information John Seely Brown Paul Duguid 06/04/09 International Institute of Information Technology, Bangalore
  • 2. Introduction Information age give a feel that we all are driven by someone with tunnel vision If we focus hard enough on information, we can achieve whatever we want Badly designed technologies bite back, the good ones often fight back 06/04/09 International Institute of Information Technology, Bangalore
  • 3. Agenda Limits of information Challenge of software agents Social character of work and learning including the limits of management theory Resources for innovation The future of institution Information and its technology can not solve all problem of society, society and social resources can solve many of the problems of information and technology. 06/04/09 International Institute of Information Technology, Bangalore
  • 4. Limits of Information Despite all available technologies, control over information flow is critical Success of IT have extended its ambition without broadening its outlook. All information about the physical objects will be online Atom vs Bytes The rise of information age has brought about a good deal of “endism” Hammering Information 06/04/09 International Institute of Information Technology, Bangalore
  • 5. Continued.. Information is critical to every aspects of life Attempts are made to squeeze everything into an information. Can it really be useful after all to address people as information processors or to redefine complex human issues like “trusts” simply as information? 06/04/09 International Institute of Information Technology, Bangalore
  • 6. 6-D Vision These D’s represent forces , unleashed by information technology, which break down society into its fundamental constituents, principally individuals and information. These are Demassification Decentralization Denationalization Despecialization Disintermediation and Disaggregation 06/04/09 International Institute of Information Technology, Bangalore
  • 7. Continued.. 6-D vision give a clear and compelling view of the influence of the net and its effects from firms to nation. It achieves its clarity by oversimplifying the forces at work It isolates information and the informational aspects of life Prediction tends to take the most rapid point of change and to extrapolate from there into future, without noticing other forces that may be regrouping 06/04/09 International Institute of Information Technology, Bangalore
  • 8. Software agents and its Challenges Agent software is a program that simulate a human response to typed questions They help deal with the cascade of information They promise to help many intricate tasks Prime challenge of software agents are that software agents are victims of the sort of procrustean redefinition (information retrieval) Information brokering Product brokering Merchant brokering Negotiation Delegates Representatives 06/04/09 International Institute of Information Technology, Bangalore
  • 9. Limits of management theory The road to the future take us back to the simplicities of past Predictions support the radical standard of life Difficulties reflects a misunderstanding of office work which can be painted as information handling Ignores the frailty of technological system Attempts to replace conventional work system may often merely displace the burdens of work Chiat/Day Surface materials needed to be cleared Customization of gadgets Harder learning process Social paradigm 06/04/09 International Institute of Information Technology, Bangalore
  • 10. Issues related to home offices Maintaining balance Concentrated effort Margin of cost Paradox lost 06/04/09 International Institute of Information Technology, Bangalore
  • 11. Resources for Innovation 1980’s slowdown in the economy led by cumulative effects of productivity paradox Business process reengineering BPR tends to be monotheistic, there is no much room for variation in meaning in its camp BPR tends to be relentlessly top-down despite rebuilding from the bottom-up and empowerment Top-down view tends to give a bloodless account of business BPR tend to discourage exactly the sort of lateral links that people pursue to help 06/04/09 International Institute of Information Technology, Bangalore
  • 12. The Practices in the process Collaboration Individualized work Problem identification and attempts to fix it Collective pool of knowledge Narration Constant storytelling A common framework of identifying problem from the story Improvisation Routinization Adaptation 06/04/09 International Institute of Information Technology, Bangalore
  • 13. Knowledge Management Incorporates systematic process of finding, selecting, organizing and presenting information in a way to improve an individuals comprehension and use of assets Knowledge usually entails a knower Knowledge appears harder to detach than information Knowledge lies less in database than its people If NASA wanted to go to the moon again, it would have to scratch from start 06/04/09 International Institute of Information Technology, Bangalore
  • 14. Core of knowledge management is to define the problem in terms of information Learning in practice (George Miller and Patricia Gildia) Limits of books Practical value of phone cards Social learning Network of practice Community of practice Cluster matrix 06/04/09 International Institute of Information Technology, Bangalore
  • 15. The future of Institution Pressures Solutions Resistance Degree of representation Peer support Threads Students Degree granting bodies Faculty Research Facilities Beyond the campus 06/04/09 International Institute of Information Technology, Bangalore
  • 16. Thank You 06/04/09 International Institute of Information Technology, Bangalore