Thinking creatively new
- 2. Task 1: Firefly Tonics As you watch the video, jot down answers to the questions on your worksheet
- 3. Task 2: Group discussion In groups, discuss the main implications for a small business such as Firefly of continuing to develop new products. Record your ideas in the box on your worksheet and be prepared to feedback your ideas to the rest of the class.
- 4. … understand that creative ideas are a key aspect in setting up a new business …… appreciate that creative ideas lead to competitive advantage Learning objectives: be able to … ... appreciate that ideas come about through lateral thinking and blue skies thinking
- 5. Thinking Creatively Definition Coming up with new and unique ideas
- 6. Why is it important? Coming up with new and unique ideas helps a business to give a business a competitive advantage This means that it has an advantage that is distinctive and defensible and allows it to perform better than its rivals by: having a better product or service; producing its product or service at lower cost, making more profit that its rivals; giving its customers better service; having a product or service which is unique.
- 7. Task 3: a case study The BBC used a particular thinking technique – opposite thinking - to respond to the success of Who Wants to be a Millionaire? Can you guess the quiz show it created? One contestant plays at a time Nine contestants play at same time Contestant and host sit Contestant and host stand Prize fund is always the same Prize fund varies Contestant can take their time Contestant is pushed for time There is not always a winner There is always one winner Host is friendly to contestant Host is not friendly to contestant
- 8. What are the key characteristics of these quiz shows?
- 9. Task 4: be creative Lots of quiz programmes have been developed using creative thinking: Now it’s your turn! In your table groups use creative thinking to devise a new game show for TV. Prepare a short presentation for the rest of the class on your idea showing how you have used creative thinking.
- 10. Task 5: group investigation In your table groups investigate one of the following using your iPad and prepare a short presentation using KeyNote on how thinking creatively helped to generate a competitive advantage: Glasses Direct Kleenex’s rebranding of Kleenex for Men King of Shaves Lucozade’s repositioning of its energy drink Taskrabbit
- 11. Deliberate creativity Definition The intentional creation of new ideas through recognised and accepted techniques
- 12. What is ‘lateral thinking’? ‘Thinking out of the box’ The purpose of lateral thinking is to come up with new and unexpected ideas Blue skies thinking where people are encouraged to think of as many ideas as possible about an issue or problem Six Thinking Hats a technique that helps organise and focus ideas by thinking in different ways
- 13. How to do blue skies thinking Start with an object or question Think of as many ideas as possible Write down anything that comes to mind Don’t dismiss any idea Stop when you run out of ideas
- 14. Why is it useful? Blue skies thinking is great for generating ideas It doesn’t rule anything out It encourages creativity It’s a starting point - once you have the ideas you can analyse them: - which idea is important? which isn’t important? which could provide an answer to the problem? wow can the idea be taken forward?
- 15. Six thinking hats Objective thinking Intuitive thinking Negative thinking The facts Emotions and feelings Problems and difficulties What information do we have? What information do we need? What’s your gut reaction? How will others feel? What might go wrong? What are the risks?
- 16. Six thinking hats Positive thinking Creative thinking Process thinking The benefits The solutions Thinking about thinking What’s the value of the idea? What are the opportunities? What’s your gut reaction? How will others feel? Where is this going? What have we learnt?
- 17. Task 6: breakfast challenge Your challenge is to create a new breakfast product for schools. You need to work collaboratively, so one member of your group needs to set up a Folder in SkyDrive where you can all contribute. You need to prepare a brief presentation pitch that sells your idea to a panel of judges.
- 18. Task 6: running the project Elect someone to be the Project Manager Elect someone who will run the meetings / discussions Take it in turns to write up ‘minutes’ of each of your meetings Each meeting should identify ‘Action Points’ – you should decide who is to do what and by when. The Project Manager is responsible for recording these ‘Action Points’ on SkyDrive