Thoughts on Digital Design 2013
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The document provides advice and lessons learned for digital design in 2013. It discusses creating engaging, shareable, and unified digital experiences. Some key points covered include being mobile first, forgetting social media strategies, going responsive and future-proof in design, and understanding your role as a content publisher and focusing on high-quality, purposeful content over launch events. The document ends by thanking the reader and providing contact information for further discussion.
Thoughts on Digital Design 2013
- 1. SOME THOUGHTS ON DIGITAL DESIGN FOR 2013 CREATE ENGAGING, SHARABLE AND UNIFIED DIGITAL EXPERIENCES SAMI RELANDER
- 2. CONTENTS • Hello! • Things I’ve learned along the way – Your best friend – No more strategies – Sprinting is good for you – Mobile first – Forget social media – Go responsive, be future friendly – You are a publisher • Questions, comments and hopefully answers too
- 3. HELLO! • CEO, Account director • Ph.D. (econ.) • 15+ years of experience • Worked on hundreds projects • Made a ton of mistakes
- 6. SPRINTING IS GOOD FOR YOU
- 7. MOBILE FIRST
- 9. GO RESPONSIVE, BE FUTURE FRIENDLY
- 10. YOU ARE A PUBLISHER • Platforms for distributing content • Stop thinking launch, start thinking lifecycle • Content is the service! – It’s NOT a feature or add-on • All content must have a purpose • The governance of content • Investing into “better” content provides by far the best ROI of ALL digital activities
- 11. THE END • Thanks and goodbye • Call or email me – sami.relander@frantic.com – 050 567 0261