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RESPONSIVE WEB DESIGN
               Miika Puputti, designer

                       @miikap




WEB
         WEB              WEB
                                         WEB
WHAT IS
RESPONSIVE
WEB DESIGN ?
FLUID GRID SYSTEMS




    Think percentage, not pixels
FLEXIBLE MEDIA


   PICTURES, VIDEOS, DIVS




  Think percentage, not pixels
MEDIA QUERIES




Control the rendering of webpages based on conditions such as
               screen resolution or dimensions
WHY IS IT
IMPORTANT ?
WE ARE LIVING
IN THE ERA OF
MULTI SCREEN
CONSUMERISM
MAJORITY OF OUR DAILY
MEDIA INTERACTIONS ARE
    SCREEN BASED

    38%        9%                     24%




          Google study, August 2012
             http://goo.gl/fd21F
USERS ARE
   INTERACTING
                   AND
                 SERVICES



 WITH
YOUR
BRAND           IN
             MULTIPLE
             SCREENS
SO CONTENT IS

KING
Good
 experiences
are built from
the ground UP
   And not the other way around
USERS WANT GOOD
  EXPERIENCES
    REGARDLESS OF CONTEXT
kokoomus.fi!
yle.fi/uutiset!
anderssonwise.com!
THERE IS
  STILL
 LOTS TO
IMPROVE
PERFOMANCE
     IS
  DESIGN
THE PITFALLS
 DEDICATED
   MOBILE
  WEBSITES
m.hs.fi!



                  DON’T
                  SHOW
                  CONTENT
                  ON MOBILE
                  SITE AT ALL?!




          MULTIPLE CLICKS
          UNTIL USER CAN
          REACH THE
          CONTENT
m.yle.fi!




           OFFER
           YOUR
           USERS
           JUST
           LINKS
            ???
m.opera.com!




                SPLASH
               SCREENS?
WE DON’T KNOW
 THE FUTURE
“ACKNOWLEDGE
  AND EMBRACE
UNPREDICTABILITY.”
RESPONSIVE
    DESIGN

  IS A PART OF


ADAPTIVE
 DESIGN
SO RESPONSIVE DESIGN IS A
   FIRST STEP TOWARDS
    ADAPTIVE MINDSET




     Image courtesy of Brad Frost – http://bradfrostweb.com/
THANKS, FOLKS!
Special thanks to:          Miika Puputti, designer

http://ethanmarcotte.com/           @miikap

http://bradfrostweb.com/       www.frantic.com

http://www.lukew.com

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