Three Things to Consider in Your Enterprise Collaboration Strategy                                                                                                                 Page 1 of 4



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                                                                                                                                                                         STAY UP TO DATE
                                           Three Things to Consider in Your Enterprise
                                           Collaboration Strategy
                                           By RICH BLANK  | Published Aug 5, 2010


                                           Many organizations are planning or are already in the middle of deploying collaboration
                                           technology to their global organization. Before you go much further, ask yourself if you've
                                           identified these three elements of your collaboration strategy.

                                           Perhaps you have invested in a single vendor eco-system like MS SharePoint for collaboration                               SUBSCRIBE TO OUR RSS
                                           and information management. Like most organizations, you are looking for ways to reduce                                            FEED
                                           costs, create efficiencies, consolidate multiple repositories of information, innovate, connect
                                           people globally, change corporate culture and simplify the end user experience.

                                           However, your executive leadership is not sure if your organization is optimizing the use of
                                           this technology and maximizing the return on your investment. If that’s you and your
                                           organization, it’s not too late to take a step back and review your strategic objectives and
                                           approach.
                                                                                                                                                                      JUST COMMENTED ON
                                           A solid collaboration strategy encompasses 3                 Enterprise risk software                                     Tools for Understanding
                                           key things:                                                  Identify Manage & Mitigate Risk Now Learn                    and Ensuring Records
                                                                                                        How. Download Free Info Sheet                                Management Best Practices
                                                                                                        www.StrategicThought.com                                     (3 comments)
                                                                                                        SharePoint 2010 DM
                                           1. Define the Business Context                               Full function document management on
                                                                                                                                                                     When Web Content
                                                                                                                                                                     Management Systems Go
                                           Defining collaboration as synchronous or                     SharePoint 2010 - MacroView DMF                              Social
                                                                                                        www.macroview.com.au
                                           asynchronous is not enough. Making a                                                                                      (2 comments)
                                                                                                        Enterprise Risk Mgmt.
                                           decision to invest in SharePoint or Oracle or                Effective ERM Solutions provide advantages.                  Survey: Most Popular Open
                                                                                                        See our white paper.                                         Source CMS
                                           IBM is not enough. Build it and they will                    www.OpenPages.com                                            (13 comments)
                                           come is not enough.
                                                                                                        Simple Project Management                                    5 Tips on Effectively
                                                                                           Yes. It's easy. Free Trial! Nothing to install.                           Planning for SharePoint
                                           Typically the best approach to deploying any                                                                              2010 Migration
                                                                                           www.smartsheet.com
                                           collaboration technology is having a focused                                                                              (2 comments)
                                           business context in mind. Multi-purpose                                                                                   WEM: Using Online Video
          Advertise with us!               collaboration platforms offer many features and capabilities. Part of a solid strategy is having                          to Promote Web
                                                                                                                                                                     Engagement in eCommerce
                                           a focused business context around social networking, team spaces, communities of practice,                                (2 comments)
                                           crowd sourcing, project management, knowledge management, business process
       STAY INFORMED                                                                                                                                                 Are Open Source
                                           management, etc…                                                                                                          Applications Really Less
         Add Our RSS Feed                                                                                                                                            Secure?
                                           You need to demonstrate real business value and evangelize that throughout your                                           (4 comments)
         Follow Us On Twitter
                                           organization to further drive adoption and create a perception of collaboration technology as                             SharePoint 2010: Using
         Get Email Updates                 a productivity tool.                                                                                                      Taxonomy & Metadata to
                                                                                                                                                                     Improve Navigation &
                                                                                                                                                                     Browsing
                                           Identifying and applying the technology in a specific business context will help stakeholders                             (3 comments)
                                           and decision makers see how this thing called collaboration can alleviate business pain
                                           points, surface information and impact employee engagement and morale.
       TOP ARTICLES
      Installing SharePoint 2010
                                                                                                                                                                     IT Project
      on Windows 7
        9 comments
                                           2. Identify the Degree of Openness                                                                                        Management
                                                                                                                                                                     Keep Projects on
      What is SharePoint 2010?             Further expanding on the concept of collaboration in "context" is to identify the degree of                               Time & on Budget
      Vision and Reality                   openness. Is the collaboration external, internal, global or regional, or line of business                                using PPM. Free
         7 comments                                                                                                                                                  White Paper.
                                           focused (depending on how your organization is structured)? Security and user access also                                 www.Innotas.com
      Overview: SharePoint 2010            come to mind here as it’s easy to create a mess of information within these eco-systems
      Metadata and Taxonomy
      Management                           combining confidential information with more public content.
        8 comments
                                           Identifying the degree of openness also includes defining your audience, the type of
      Perspectives: What the                                                                                                                                          JUST PUBLISHED
      Adobe + Day Software                 information you plan to collaborate on, and the overall scope of the collaboration. This will
      Deal Means, Part 1                   help focus your efforts, deployment, or investigation of collaboration technology as these                                Organize and Manage Your
                                                                                                                                                                     Data with Index Engines
      MS Project 2010: Goodbye             platforms all offer several components from social computing to team sites to portals and
      Portfolio Server, Hello                                                                                                                                        Enterprise 2.0 Roll-up:
                                           workflows.                                                                                                                Google Kills Wave,
      SharePoint
        8 comments                                                                                                                                                   Collaboration Ain't Easy
                                           When you step back and understand the degree of openness, you may also realize that 3rd
      Web CMS: Adobe Buys Day                                                                                                                                        SMB Tech Roll-up: SAP
                                           party solutions for administration or security just might be a mandatory requirement to                                   Upgrades Business
      Software for US$ 240
                                           protect intellectual property and sensitive information.




http://www.cmswire.com/cms/enterprise-20/three-things-to-consider-in-your-enterprise-coll... 8/5/2010
Three Things to Consider in Your Enterprise Collaboration Strategy                                                                            Page 2 of 4


                                                                                                                                




  Million                                                                                                                          ByDesign, Start-up Builds
    4 comments                                                                                                                     Mobile Apps for SMBs

  Collaborative Culture, or   3. Establish Goals and Objectives                                                                    Three Things to Consider in
  the Real Enterprise 2.0                                                                                                          Your Enterprise
                              Project management 101 includes determining what success will look like for your                     Collaboration Strategy
                              organization. Often times when planning projects, goals and objectives tend be high level            Magnolia Web CMS
                              and don’t really provide a concrete definition of success. Setting the right goals and               Blossoms in Spring
                              objectives will ensure stakeholders, decision makers and users are on the same page when
                              determining if the collaboration strategy is a success.
                                                                                                                                    RESOURCES
                              What specific results should users and executives expect to see?
                                                                                                                                   CMS Consultant
                                    • Will this solution reduce costs?
                                                                                                                                   CMS Reviews
                                    • Provide a competitive advantage?
                                                                                                                                   Document Management
                                    • Do your objectives simply focus on just improving collaboration within project               Software

                                      management?                                                                                  CMS Market Share

                                    • External collaboration with business partners or clients?                                    SharePoint Review

                                                                                                                                   Sitecore Consultant
                                    • Improving employee engagement & morale?
                                                                                                                                   Document Management
                                    • Is it to improve the search-ability of information and documents?                            Software
                                    • Enabling compliance?                                                                         Squarespace Review

                                    • Executive dashboards?
                                    • All of the above?

                              No matter how you’ve defined your collaboration strategic goals, there is ONE objective you          IT Project
                                                                                                                                   Management
                              MUST have as part of your overall strategy: Develop a standard information                           Keep Projects on
                              architecture and governance of the collaboration platform. Collaboration is generally                Time & on Budget
                                                                                                                                   using PPM. Free
                              unstructured (compared to traditional and more structured taxonomies of document or                  White Paper.
                              knowledge management) and information architecture and governance are a must for any                 www.Innotas.com

                              successful collaboration strategy and deployment.


                              Collaboration is About People First
                              As a concept, collaboration goes beyond the simple sharing of documents in a team site or a
                              creating a wiki. It can be all encompassing from team spaces, email, web meetings, IM to
                              communities, web 2.0 and more. At the end of the day, collaboration is really a broad
                              spectrum of content creation, sharing and information management.

                              Multiple technologies from multiple vendors have been used to address this broad spectrum
                              with email being THE main tool Executives and knowledge workers rely on day-to-day
                              (mostly because of convenience, availability and Blackberries).

                              Collaboration is about people and allowing them to work when and where they want without
                              being constrained by schedules, time zones or geography. Perhaps your organization has
                              invested in multiple tools (from multiple vendors) to address your collaboration needs: You
                              are using SharePoint for project/document management along-side Websphere Portals, Lotus
                              Notes, Lotus Connections/Quickr, or Documentum eRoom.

                              In the absence of a solid strategy, the risk of failure or creating a poor first impression of
                              collaboration technology becomes even greater which result in workers continuing to rely on
                              email as comfort food.

                              Editor's Note: Also read, Collaboration – If it Were That Easy We Would all Do It –
                              Well


                              Is It Time to Step Back?
                              The bottom line is this “buzzword” called collaboration has shown up on CIO radar screens as
                              a “Must-Do”. Over the last few years we have seen vendors like Microsoft, IBM and Oracle all
                              begin to offer a single "uber" eco-system to manage all of your collaborative needs, artifacts
                              and related information.

                              As organizations have rushed to implement these all encompassing technologies from a
                              single vendor, they proceeded without a holistic collaboration strategy, believed that
                              somehow platforms like SharePoint would magically improve the current state, or simply
                              failed to leverage all the collaboration capabilities with the right strategy, approach and
                              governance.

                              Throwing technology at the problem just resulted in another repository, another place to
                              store documents, another place to create a discussion and another mess in which they
                              search for information when collaborating.

                              In spite of an expectation for a high ROI and a Google or Facebook-like experience
                              throughout the global organization, users remain confused, continue to be overloaded with




http://www.cmswire.com/cms/enterprise-20/three-things-to-consider-in-your-enterprise-coll... 8/5/2010
Three Things to Consider in Your Enterprise Collaboration Strategy                                                Page 3 of 4



   information, are limited in their collaborative capabilities, and still use email as the primary
   collaboration tool. If this sounds like your organization, then step back and look at your
   strategy. 

   Editor's Note: Also read, Enterprise Collaboration: It's About the Culture, Stupid

            Like   One person likes this.


   About the Author
   Rich Blank is a management consultant with NouvEON based in Charlotte, NC. His passion
   is simply changing the way people work through technology and he thrives on the impact it
   has on organizational culture. His experience includes social networking, collaboration, and
   knowledge management as well as surfacing analytics and optimizing project, process and
   information management. He has been invited as a guest speaker to SharePoint User
   Groups, the 2010 SharePoint Summit Conference, and previous IT & Business Alignment
   Conferences. Rich has also published articles on social media, collaboration, and knowledge
   management in the Greater Charlotte Biz Journal and has been a “featured blogger” on
   SocialMediaToday.com and “member of the week” within AIIM.com E2.0 Community. You can
   follow his tweets @sharepointpmp or find more insights on his blog
    




   Read More About:
   communities, enterprise 2.0, enterprise collaboration, intranet, portal, rich blank, social
   computing
    




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Three Things to Consider in Your Global Collaboration Strategy

  • 1. Three Things to Consider in Your Enterprise Collaboration Strategy Page 1 of 4 about us | research resources | contact us | advertise here   Newsletter Twitter   RSS Feed   Latest News Software Directory Upcoming Events Software Reviews Jobs Search HOT TOPICS: Web CMS Enterprise CMS Document Management Web Engagement Digital Asset Management Web Publishing Enterprise 2.0   STAY UP TO DATE Three Things to Consider in Your Enterprise Collaboration Strategy By RICH BLANK  | Published Aug 5, 2010 Many organizations are planning or are already in the middle of deploying collaboration technology to their global organization. Before you go much further, ask yourself if you've identified these three elements of your collaboration strategy. Perhaps you have invested in a single vendor eco-system like MS SharePoint for collaboration SUBSCRIBE TO OUR RSS and information management. Like most organizations, you are looking for ways to reduce FEED costs, create efficiencies, consolidate multiple repositories of information, innovate, connect people globally, change corporate culture and simplify the end user experience. However, your executive leadership is not sure if your organization is optimizing the use of this technology and maximizing the return on your investment. If that’s you and your organization, it’s not too late to take a step back and review your strategic objectives and approach. JUST COMMENTED ON A solid collaboration strategy encompasses 3 Enterprise risk software Tools for Understanding key things: Identify Manage & Mitigate Risk Now Learn and Ensuring Records How. Download Free Info Sheet Management Best Practices www.StrategicThought.com (3 comments) SharePoint 2010 DM 1. Define the Business Context Full function document management on When Web Content Management Systems Go Defining collaboration as synchronous or SharePoint 2010 - MacroView DMF Social www.macroview.com.au asynchronous is not enough. Making a (2 comments) Enterprise Risk Mgmt. decision to invest in SharePoint or Oracle or Effective ERM Solutions provide advantages. Survey: Most Popular Open See our white paper. Source CMS IBM is not enough. Build it and they will www.OpenPages.com (13 comments) come is not enough. Simple Project Management 5 Tips on Effectively Yes. It's easy. Free Trial! Nothing to install. Planning for SharePoint Typically the best approach to deploying any 2010 Migration www.smartsheet.com collaboration technology is having a focused (2 comments) business context in mind. Multi-purpose WEM: Using Online Video Advertise with us! collaboration platforms offer many features and capabilities. Part of a solid strategy is having to Promote Web Engagement in eCommerce a focused business context around social networking, team spaces, communities of practice, (2 comments) crowd sourcing, project management, knowledge management, business process STAY INFORMED Are Open Source management, etc… Applications Really Less Add Our RSS Feed Secure? You need to demonstrate real business value and evangelize that throughout your (4 comments) Follow Us On Twitter organization to further drive adoption and create a perception of collaboration technology as SharePoint 2010: Using Get Email Updates a productivity tool. Taxonomy & Metadata to Improve Navigation & Browsing Identifying and applying the technology in a specific business context will help stakeholders (3 comments) and decision makers see how this thing called collaboration can alleviate business pain points, surface information and impact employee engagement and morale. TOP ARTICLES Installing SharePoint 2010 IT Project on Windows 7 9 comments 2. Identify the Degree of Openness Management Keep Projects on What is SharePoint 2010? Further expanding on the concept of collaboration in "context" is to identify the degree of Time & on Budget Vision and Reality openness. Is the collaboration external, internal, global or regional, or line of business using PPM. Free 7 comments White Paper. focused (depending on how your organization is structured)? Security and user access also www.Innotas.com Overview: SharePoint 2010 come to mind here as it’s easy to create a mess of information within these eco-systems Metadata and Taxonomy Management combining confidential information with more public content. 8 comments Identifying the degree of openness also includes defining your audience, the type of Perspectives: What the JUST PUBLISHED Adobe + Day Software information you plan to collaborate on, and the overall scope of the collaboration. This will Deal Means, Part 1 help focus your efforts, deployment, or investigation of collaboration technology as these Organize and Manage Your Data with Index Engines MS Project 2010: Goodbye platforms all offer several components from social computing to team sites to portals and Portfolio Server, Hello Enterprise 2.0 Roll-up: workflows. Google Kills Wave, SharePoint 8 comments Collaboration Ain't Easy When you step back and understand the degree of openness, you may also realize that 3rd Web CMS: Adobe Buys Day SMB Tech Roll-up: SAP party solutions for administration or security just might be a mandatory requirement to Upgrades Business Software for US$ 240 protect intellectual property and sensitive information. http://www.cmswire.com/cms/enterprise-20/three-things-to-consider-in-your-enterprise-coll... 8/5/2010
  • 2. Three Things to Consider in Your Enterprise Collaboration Strategy Page 2 of 4   Million ByDesign, Start-up Builds 4 comments Mobile Apps for SMBs Collaborative Culture, or 3. Establish Goals and Objectives Three Things to Consider in the Real Enterprise 2.0 Your Enterprise Project management 101 includes determining what success will look like for your Collaboration Strategy organization. Often times when planning projects, goals and objectives tend be high level Magnolia Web CMS and don’t really provide a concrete definition of success. Setting the right goals and Blossoms in Spring objectives will ensure stakeholders, decision makers and users are on the same page when determining if the collaboration strategy is a success. RESOURCES What specific results should users and executives expect to see? CMS Consultant • Will this solution reduce costs? CMS Reviews • Provide a competitive advantage? Document Management • Do your objectives simply focus on just improving collaboration within project Software management? CMS Market Share • External collaboration with business partners or clients? SharePoint Review Sitecore Consultant • Improving employee engagement & morale? Document Management • Is it to improve the search-ability of information and documents? Software • Enabling compliance? Squarespace Review • Executive dashboards? • All of the above? No matter how you’ve defined your collaboration strategic goals, there is ONE objective you IT Project Management MUST have as part of your overall strategy: Develop a standard information Keep Projects on architecture and governance of the collaboration platform. Collaboration is generally Time & on Budget using PPM. Free unstructured (compared to traditional and more structured taxonomies of document or White Paper. knowledge management) and information architecture and governance are a must for any www.Innotas.com successful collaboration strategy and deployment. Collaboration is About People First As a concept, collaboration goes beyond the simple sharing of documents in a team site or a creating a wiki. It can be all encompassing from team spaces, email, web meetings, IM to communities, web 2.0 and more. At the end of the day, collaboration is really a broad spectrum of content creation, sharing and information management. Multiple technologies from multiple vendors have been used to address this broad spectrum with email being THE main tool Executives and knowledge workers rely on day-to-day (mostly because of convenience, availability and Blackberries). Collaboration is about people and allowing them to work when and where they want without being constrained by schedules, time zones or geography. Perhaps your organization has invested in multiple tools (from multiple vendors) to address your collaboration needs: You are using SharePoint for project/document management along-side Websphere Portals, Lotus Notes, Lotus Connections/Quickr, or Documentum eRoom. In the absence of a solid strategy, the risk of failure or creating a poor first impression of collaboration technology becomes even greater which result in workers continuing to rely on email as comfort food. Editor's Note: Also read, Collaboration – If it Were That Easy We Would all Do It – Well Is It Time to Step Back? The bottom line is this “buzzword” called collaboration has shown up on CIO radar screens as a “Must-Do”. Over the last few years we have seen vendors like Microsoft, IBM and Oracle all begin to offer a single "uber" eco-system to manage all of your collaborative needs, artifacts and related information. As organizations have rushed to implement these all encompassing technologies from a single vendor, they proceeded without a holistic collaboration strategy, believed that somehow platforms like SharePoint would magically improve the current state, or simply failed to leverage all the collaboration capabilities with the right strategy, approach and governance. Throwing technology at the problem just resulted in another repository, another place to store documents, another place to create a discussion and another mess in which they search for information when collaborating. In spite of an expectation for a high ROI and a Google or Facebook-like experience throughout the global organization, users remain confused, continue to be overloaded with http://www.cmswire.com/cms/enterprise-20/three-things-to-consider-in-your-enterprise-coll... 8/5/2010
  • 3. Three Things to Consider in Your Enterprise Collaboration Strategy Page 3 of 4 information, are limited in their collaborative capabilities, and still use email as the primary collaboration tool. If this sounds like your organization, then step back and look at your strategy.  Editor's Note: Also read, Enterprise Collaboration: It's About the Culture, Stupid Like One person likes this. About the Author Rich Blank is a management consultant with NouvEON based in Charlotte, NC. His passion is simply changing the way people work through technology and he thrives on the impact it has on organizational culture. His experience includes social networking, collaboration, and knowledge management as well as surfacing analytics and optimizing project, process and information management. He has been invited as a guest speaker to SharePoint User Groups, the 2010 SharePoint Summit Conference, and previous IT & Business Alignment Conferences. Rich has also published articles on social media, collaboration, and knowledge management in the Greater Charlotte Biz Journal and has been a “featured blogger” on SocialMediaToday.com and “member of the week” within AIIM.com E2.0 Community. You can follow his tweets @sharepointpmp or find more insights on his blog   Read More About: communities, enterprise 2.0, enterprise collaboration, intranet, portal, rich blank, social computing   Was this article useful? SharePoint Within Outlook Share Drag & Drop Emails & Attachments Try Award  Email It 7 Winning Software Free tweets www.SharePointEmail.com  Buzz it web content management tools    retweet You can acquire more customers on Web now  Tag It with Sitecore OMS. Learnhow edynamic.net/sitecorecmsOMS  Stumble It Visa® Business Network Move Your Business Forward With The Visa Add RSS Business Network. Join Now www.VisaBusinessNetwork.com Best Enterprise WCM? 190 Criteria Reviewed Independently Free Download, Forrester WCM Report www.sdltridion.com/EnterpriseReview   Be the First to Comment Name: Email: Website: Your Thoughts:   Remember me? Yes No Submit Comment Related Enterprise 2.0 Articles • What is SharePoint 2010? Vision and Reality • SharePoint 2010, A Business Collaboration Platform • MS Project 2010: Goodbye Portfolio Server, Hello SharePoint • Collaborative Culture, or the Real Enterprise 2.0   • The Top 25 Most Influential Bloggers in Technical Communications Job Openings  View all | Post a job | RSS Featured Events  View all | Add event | RSS • Web Developer/Java at TRUSTe • Aug 5, 2010 – Webinar: How Combining Enterprise CMS and BPM Boosts IT Efficiency • Marketing Strategist at Laserfiche • Sep 19, 2010 – Oracle OpenWorld 2010 http://www.cmswire.com/cms/enterprise-20/three-things-to-consider-in-your-enterprise-coll... 8/5/2010
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