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Transform 2015: The Art of Customer Engagement

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The document details presentations from Kofax Transform 2015, focusing on customer engagement and the shift from paper to digital processes. Key themes include building customer trust, utilizing technology for engagement, and enriching personal interactions. The content also emphasizes the importance of adaptive processes and proactive participation in customer relationships.

Technology
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Customer Engagement
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#KofaxTransform
During Kofax Transform 2015, select presentations were captured through creative interpretation of graphic recorders. Enjoy the visual journey. IGNITING CUSTOMER ENGAGEMENT
The Art of Enchantment Presented by Guy Kawasaki 1. Achieve Likeability 2. Achieve Trustworthiness 3. Perfect (your product or service) 4. Launch 5. Overcome Resistance 6. Endure 7. Present 8. Use Technology 9. Enchant Up 10.Enchant Down
Transform 2015: The Art of Customer Engagement
Igniting Customer Engagement with Smart Process Applications Presented by Dermot McCauley • Age of the customer • Empowered • Connected • Informed • How to engage with customers using Smart Process Applications • Multichannel engagement • Adaptive process • Actionable insights • Collaboration
Transform 2015: The Art of Customer Engagement
What Does Customer Engagement Mean To You? • Helping customers become successful • Personalizing answers • Customer interaction on their own terms • Becoming a partner, not a vendor • Adding value • Proactive participation • Building long term strategies • Telling a story and sell your dream • Anticipate change and customer expectations Social Listening/Attendee poll
Transform 2015: The Art of Customer Engagement
What Does Transformation Look Like? • Migrating from paper to digital • Change from anonymous to unique • Enriching data • Removing the brick from accelerator pedal • Changing healthcare to health and care • Data extraction and transformation • One platform, multiple tools Social Listening/Attendee poll
Transform 2015: The Art of Customer Engagement
ADDITIONAL GRAPHIC RECORDINGS
Customer Communications Management
E-Signature Technology
Financial Services

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Transform 2015: The Art of Customer Engagement

  • 2. During Kofax Transform 2015, select presentations were captured through creative interpretation of graphic recorders. Enjoy the visual journey. IGNITING CUSTOMER ENGAGEMENT
  • 3. The Art of Enchantment Presented by Guy Kawasaki 1. Achieve Likeability 2. Achieve Trustworthiness 3. Perfect (your product or service) 4. Launch 5. Overcome Resistance 6. Endure 7. Present 8. Use Technology 9. Enchant Up 10.Enchant Down
  • 5. Igniting Customer Engagement with Smart Process Applications Presented by Dermot McCauley • Age of the customer • Empowered • Connected • Informed • How to engage with customers using Smart Process Applications • Multichannel engagement • Adaptive process • Actionable insights • Collaboration
  • 7. What Does Customer Engagement Mean To You? • Helping customers become successful • Personalizing answers • Customer interaction on their own terms • Becoming a partner, not a vendor • Adding value • Proactive participation • Building long term strategies • Telling a story and sell your dream • Anticipate change and customer expectations Social Listening/Attendee poll
  • 9. What Does Transformation Look Like? • Migrating from paper to digital • Change from anonymous to unique • Enriching data • Removing the brick from accelerator pedal • Changing healthcare to health and care • Data extraction and transformation • One platform, multiple tools Social Listening/Attendee poll