Turning Visitors Into Conversions with Broadleaf Commerce
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The document discusses Broadleaf Commerce's strategies for turning website visitors into customers through effective use of personalized offers and promotions. It highlights that consumers are more likely to remain loyal to brands offering online coupons and how Broadleaf facilitates advanced offer creation and segmentation to enhance customer engagement. The text also emphasizes the significance of tailored experiences and effective communication preferences in driving conversions and loyalty.
Turning Visitors Into Conversions with Broadleaf Commerce
- 1. with Broadleaf Commerce Turning Visitors Into Conversions Discussion document - Strictly Confidential & Proprietary
- 2. Facts & Stats Source: iVentures Consulting eShopper Index, 2015 Report ● Electronics and Fashion players are the most active in website personalization ● Multi-sector players are the most active on mobile personalization ● US players are the most advanced
- 3. Communication Preference: ● # 1: Sales/promotions ● # 2: Product discounts ● # 3: Product scarcity Communication Trend Source: Emarsys data of US consumers, fielded Sept. 9-11, 2015 MarketingCharts.com | Data Source: Emarsys
- 4. Coupons & Codes Source: Internet Retailer, ‘Why e-retailers need to embrace promotions and coupons’, November 2014 68% of consumers are “more likely to be loyal to a brand that offers online coupons or promotion codes” 50% of consumers are more likely to buy at full price from companies that offer coupons and codes 89% of consumers seeking deals purchase due to a promotion
- 5. ● Increase Conversions with Personalized Offers and Promos ● Control Costs using Intuitive Filters ● Boost Loyalty through Tailored Experiences ● Raise Profitability with Cross-Team Collaboration Benefits of Broadleaf Offers & Promos
- 6. ● Basic Offer Creation ○ Free Shipping, Percent Off, BOGO ● Promotions Based on Customer Segments ● Offer Delivery Methods ● Advanced Offer Creation ○ Stacking and Combining ○ Customizing and Extending Broadleaf Demo Walkthrough - 4.0 Check it out at: youtube.com/broadleafopensource Overview of Today’s Topics
- 7. The Broadleaf demo is a sample site called The Heat Clinic The Demo Webstore
- 8. Sign-up for your own demo site at www.broadleafcommerce.com/demo and be notified when the new admin is available! The Broadleaf Admin
- 9. Basic Offer Admin Screen Out-of-Box Offer Templates: ● Percent / Amount Off Item(s) ● Percent / Amount Off Order ● Buy x Get y (BOGO) ● Free Shipping ● Item Discount ● Order Discount ● Shipping Discount ● Custom Offer Intuitive Offer Creation
- 10. ● Easy-to-use Interface ● Preconfigured offer templates ● Easy to customize directly in the Admin ● Easy to Preview directly through the Admin ○ Workflow-enabled Benefits of New Offers UI
- 11. Adding Some Complexity Let’s pretend ● Strong repeat customer-base of thousands ● Want to reward them for their patronage … how do we do that within Broadleaf?
- 12. Customer Segments ● Customer Segments ○ Offers, Content Targeters, and Price Lists ○ Reusable grouping of customers ■ Specific list of customers ■ or dynamically filled based on rules ● Custom Fields ○ Add a field to any Broadleaf entity through the admin
- 13. ● Easily group your customers ● Combinable with Custom Fields ● As simple or complex as needed Integrate your CRM and purchase history data Benefits of Customer Segments
- 14. Customer Segment Promotion ● Content Targeters ○ Push your marketing message ■ “Spend more than $100 and get Free Shipping” ○ Combinable with Customer Segments Show what you want, to whom you want, when you want!
- 15. Delivering Offers ● Automatically applied ● Specific promo code at checkout (i.e. “fall2016”) ○ Single or multi-use ● Randomly generated codes ○ Export to CSV
- 16. Benefits of Delivering Offers ● Automatically apply or limit offers ● Easily track where sales come from ● Automatically generated codes ○ Downloadable for easy distribution
- 17. Offer Combining ● Offers of different types ● OR don’t target the same order items ○ Default = “Yes” Offer Stacking ● Offers of the same type ● AND target the same order items ○ Default = “No” Advanced Topics 10% Off 10% Off $5 Off BOGO BOGO Both Offers Default Combining and Stacking Behaviors
- 18. Q&A To contact Broadleaf: ● EMAIL: sales@broadleafcommerce.com ● TWITTER: @broadleaf ● YOUTUBE: Broadleaf Commerce