Tutor version slides seminar 7 digital knowledge managment
- 1. Seminar: Digital Knowledge Management Topic Number:7 Analysis 1: Evidence and the Nature of Knowledge in the Digital Age
- 2. 2 • Analysing a digital knowledge based tools within a corporate and global setting • Advising on improving the use of digital knowledge tools Learning outcomes of this Seminar
- 3. 3 Reading & Activity Need to read: Tata Consultancy Services Case Study Pages 253 to 255 in Jashapara (2011) Get into groups and discuss the following questions ready to present to the class
- 4. Questions 1. What advice would you give Mr N. Chandrasekaran about the potential strategic alliance with Cisco? 2. What are the current weaknesses in Tata Consultancy Services approach to knowledge management? 3. How could these weaknesses be improved?
- 5. Tutor’s Input 1. What advice would you give Mr N. Chandrasekaran about the potential strategic alliance with Cisco? • Examine compatibility and alignment of global goals and ambitions between TCS and Cisco • Good focus on learning and knowledge transfer through development of Cisco Technology Lab • Explore potential of business and market loss from remaining independent and not aligning with Cisco’s competitors such as Juniper, F5, Alcatel and Nortel
- 6. Tutor’s Input 1. What advice would you give Mr N. Chandrasekaran about the potential strategic alliance with Cisco? • Start alliance with one or a few projects, gain feedback and review working alliance from both sides • Think about employee transfer to both businesses, to facilitate learning • Explore opportunities for joint learning apart from the formal training centres
- 7. Tutor’s Input 2) What are the current weaknesses in Tata Consultancy Services approach to knowledge management? • TCS is more technology-oriented rather than people-oriented • TCS has a more formalised structure evidenced by the PEEP initiative • TCS lacks any major informal networks or CoP • TCS shows low levels of learning from the main Tata industrial conglomerate competitive global markets
- 8. Tutor’s Input 2) What are the current weaknesses in Tata Consultancy Services approach to knowledge management? • TCS hasn’t taken advantage of opportunities for greater cultural learning with its 9% foreign employees. Currently, cultural sensitivities come predominantly from formal training programmes • TCS hasn’t formalised ways to encourage greater levels of innovation in highly competitive global markets
- 9. Tutor’s Input 3) How could these weaknesses be improved? • Encourage greater development of CoP face-to-face as well as using online forums, chat rooms, help desks and so on. These could be arranged around themes developed through PEEP and PROPEL • Encourage greater questioning of the status quo and pursue ‘double-loop’ learning • Encourage the use of quality circles by project teams to improve processes
- 10. Tutor’s Input 3) How could these weaknesses be improved? • Encourage transfer of employees between the Tata subsidiaries to transfer important knowledge and learning between them • Encourage informal social events to develop cultural sensitivities in their 150 offices • Encourage concrete actions related to suggestion of ideas associated to technologies, people and processes
- 11. Questions
- 12. End of Seminar Note: This recording is for your personal use only and not for further distribution or wider review. © Pearson College 2013
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