Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide
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This document provides guidance on localizing Twitter for the Vietnamese market. It analyzes Vietnamese user behavior and preferences from platforms like Yahoo! 360 Blast. It identifies key features to include, such as SMS support to allow status updates anywhere and educating users on concepts like microblogging and showing off locations. Suggested actions include exploiting existing social networks for invites, focusing initially on entertainment and removing complex terms, and inviting influencers to help make the localized service spread virally.
Twitter – from Cloning to Localizing for Vietnam Market: A Visual Step-by-step Guide
- 1. Twitter – from Cloning to Localizing for Vietnam Market A Visual Step-by-step Guide Tai Tran 13/2/2009
- 2. TWITTER
- 4. It allows users to update status
- 5. Because there are these 2 needs
- 6. It allows an environment for Relationships
- 7. By allowing people to exchange Conversations asynchronously
- 8. It allows Contents to be spread virally
- 9. Initially business-related contents were spread by Influencers
- 10. And the concept Micro-blogging was born
- 11. Twitter can be accessed via different gadgets
- 12. This is Twitter’s model
- 14. They love Yahoo! 360 Blast
- 15. Because they can appear interesting
- 16. And receive other people’s responses
- 17. To them, user-generated contents are on Blogs
- 18. They blog for emotional expression
- 19. They love and seek Entertainment
- 20. Many hot blogs cover Entertainment / Entertaining info
- 21. They don’t want to be confused by complex concepts & terms
- 22. Most access is done via Web
- 23. The user wisdom
- 24. Read more here • The Wisdom Yahoo! has been equipping Vietnamese users with http://tr.im/g4dd
- 25. HOW DO WE MERGE TWITTER MODEL WITH LOCAL USER EXPECTATION?
- 27. “Micro-blogging” is a new concept!
- 29. Exploit the wisdom of Yahoo! 360 Blast • Yahoo! 360 Blast works so well – To let users update their statuses – To let users send asynchronous messages – To let users show off things that are cool – To let users show off things that are important to them • So Status Update feature also solves the problem of Relationship • Associate Status Update feature of a Twitter clone with the Blast • Educate them that the Twitter clone allows them BlastS with history
- 31. • They love Entertainment contents and Blog for personal & emotional life • It’s safe to temporarily neglect business- related contents • Influencers can map to hot news reporters – Invite them!
- 33. SMS • 20 million Internet users • 20 million Internet users with Mobiles • => Allow them to show off their whereabouts and what they are doing via SMS – Because this makes them interesting to their friends – Because this fosters their relationships – Because this makes them feel cool • They can’t blog on a regular phone, but they can tweet on a regular phone with SMS • Even on smart phones, they can’t blog without Wi-Fi / GPRS, but they can tweet anywhere anytime • => Education them about this
- 35. What others they can tweet about? • Basing on existing contents – News – Entertainment: Movies, Music – Their connections’ blog entries • Gossip • Q&A • => Educate them about this
- 37. Their Social Graphs • Their Social Graphs are on Yahoo! 360 and Yahoo! Messenger • They won’t use new services without the Social Graph • Allow them to invite their friends to the new service
- 39. And we clean up a little bit
- 40. A Localized Twitter Clone
- 41. HOW TO EXPLOIT THIS SLIDESHOW
- 42. 1. This is not only a guide • It is one example of how to strike up a brainstorm session
- 43. 2. Because mind-maps can make you lose focus • The next slide contains a list of categorized but not prioritized action items drawn from this slideshow
- 44. Suggested Action Items • Features – SMS – Invite from Yahoo! 360 • Educate users – Omit “micro-blog” concept – About Gossips – About showing off Whereabouts • Make it viral – Invite existing influencers
- 45. APPENDICES
- 46. Bibliography • Which feature a Twitter clone should have? - http://tr.im/g41v • Vietnam Twitter Review - http://tr.im/g4bm • How to explain Twitter to your purely- business peers in less than 10 minutes - http://tr.im/g4bs
- 47. List of shortened URLs • http://tr.im/g4dd links to http://www.taitran.com/blog/the-wisdom- yahoo-has-been-equipping-vietnamese-users-with.html • http://tr.im/g41v links to http://www.fresco20.com/which-feature-a- twitter-clone-should-have/ • http://tr.im/g4bm links to http://www.slideshare.net/chipro/twitter- review • http://tr.im/g4bs links to http://www.taitran.com/blog/how-to-explain- twitter-to-your-purely-business-peers-in-less-than-10-minutes.html • http://tr.im/g41m links to http://www.baodatviet.vn/Home/Tieu-blog- kho-sot-o-Viet-Nam/20092/29571.datviet
- 48. Thank You and Good Luck Tai Tran www.taitran.com www.taitran.com/twitter