Social Media Driving Licence 5 - Twitter tools: curation control and reach

Social Media Driving Licence
Twitter tools:
curation, control
and reach
Georgina Cronin
Ange Fitzpatrick
Andy Priestner
Week 5

Live-tweeting debrief
Not usually that many people tweeting so...
• Not as much noise (keyboard clatter, phones buzzing)
• Presenter doesn’t feel so ignored
• Not usually competitive (added another stressful dimension)
• This will be the toughest live-tweeting you will ever experience
• Don’t forget that we engaged with the outside world (woo-hoo!)

•Create your first Storify
•Learn from other Storify reports
•Managing your Twitter with Hootsuite
•Explore bit.ly and Feedly
•Discuss how you feel about Twitter
Session objectives

• Create your own stories
• Search for social media elements
• Curate the elements
• Write your own narrative
• Embed stories anywhere
• Go viral!
Storify…

• Login using Twitter
• Find some SMDL tweets
• Find some SMDL Flickr images
• Embed a SMDL Audioboo
• Pop some text in to explain things
• Use no more than 5 elements
• Publish your Storify
Using Storify…

Here’s one we
made earlier…

Hootsuite
“a social media management system
for businesses and organizations to
collaboratively execute campaigns
across multiple social networks from
one secure, web-based dashboard”

Hootsuite
“a site which is far superior to the
native twitter interface where you
can see all your twitter channels and
saved searches in one place”

Social Media Driving Licence 5 - Twitter tools: curation control and reach

• It’s a URL shortening service
• Allows you to create custom links
• Bundles let you to group links
• Shortens 1 million links per month
• Generate usage statistics
• Has a cute puffer fish logo
About bitly

• Twitter’s URL shortening is limited
• Long links are unwieldy
• Tracking links function is very useful
• Integrates well with your browser
• Has a cute puffer fish logo
What’s in it for me?

• It’s a news aggregator
• An RSS feed reader
• Makes information come to you
• Highly customisable
• Can be used on a mobile device
• Has a 12 million users
About Feedly

How we feel now
Twitter – what’s changed?

Hilarious
Concise
Signposting
Timely
Random
Newsflash
Overload
Subversive
Trending
Groundbreaking
Thoughtful
Instant
Customisable
Troll
Optional
Viral
Commentary
Mute
#Hashtag
Useful
Marketing
Public
Thoughtless
Dangerous
How we feel now
Twitter – what’s changed?

Read, Watch, Listen
• Read the Week 5 summary on the blog
• Watch the Week 5 playlist on YouTube
• Listen to the Week 5 podcasts on Audioboo
Engage
• Blog about the value (or lack thereof) of one tool: Storify, HootSuite, bit.ly or
Feedly
• Blog about one of the podcasts listed as 'Week 5' (with the exception of Andy
on HootSuite) that interests you the most
• Promote your blogposts on Twitter
Before next week…
• Set up a Google account (if you don’t have one already)
Twitter tools - Tasks

IMAGE CREDITS
Flickr Creative Commons
• What is Storify?: http://www.flickr.com/photos/jdlasica/8009768807/ (JD Lasica)
• Using Storify: https://www.flickr.com/photos/tonydeifell/8562675509/ (Tony Deifell)
• Here’s one we made earlier: http://www.flickr.com/photos/funadium/2386379965/
(Marco Bernardini)
• More tools: http://www.flickr.com/photos/linhngan/3101950593/(Bui Linh Ngan )
• Hootsuite: http://www.flickr.com/photos/ali_arsh/9384602551/ (Ali Arsh)
• bitly: http://www.flickr.com/photos/motelface/3846613872/(Carrie Cleveland)
• bitly logo: http://static.bitly.com/graphics/logo/pufferfish.png (freely available on bitly
site)
• Feedly: https://www.flickr.com/photos/yukop/9100741224/ (Yuko Honda)
• What’s changed?: http://www.flickr.com/photos/jenny-pics/5086361685/ (Luca Moglia)
• Conversations: http://www.flickr.com/photos/jbgoblin/11900371386 (Jenny Downing)

This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License

Social Media Driving Licence 5 - Twitter tools: curation control and reach

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