Tying It All Together: Finding Content & Best Practices
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The document provides strategies for finding and curating content effectively, including using tools like Feedly, Google Alerts, and social media management platforms such as Hootsuite. It emphasizes the importance of developing a clear social media strategy, maintaining a consistent schedule for content engagement, and building a content calendar. Additionally, it includes guidelines for participating in a Flickr group and suggests best practices for social media interaction.
Tying It All Together: Finding Content & Best Practices
- 1. Tying It All Together: Finding Content & Best Practices October 30, 2014
- 2. Get these s:lides here: http://sarahtpage.com/HillCountryTrail/
- 3. Where To Find Content and Save Time Doing It
- 4. 1. Curate
- 5. Keep current with blogs using Feedly
- 6. Develop a bookmarking system to save and share content
- 7. Set up and use Google Alerts
- 8. Develop and use Twitter Lists
- 9. Start a Flickr Group and automate your photo searches
- 11. If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
- 16. Automate your photo searches http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
- 17. 2. Let Others Do the Work for You
- 25. 3. Use Hootsuite or Tweetdeck
- 28. Best Practices
- 29. 1. Develop a strategy
- 30. First, Some Questions 1. Can you describe your business/organization? 2. What are your goals? a. Generate sales b. Brand enthusiasm c. Loyalty 3. What is your relationship with your audience? a. Awareness b. Interest c. Action d. Advocacy Source: Jay Baer (http://convinceandconvert.com)
- 31. More Questions 4. How does your audience use social media? 5. Who will be your community managers? 6. What social media platforms will you use? (Hint: Where is your audience?) 7. How will you be human (what is your “voice”)? 8. How will you know when/if you’re successful? Source: Jay Baer (http://convinceandconvert.com)
- 32. Do You Need a Social Media Policy? • Maybe. Just keep these basics in mind: – Be polite – Be honest – Be open – Be inclusive – Be forthright – Be legal – Be helpful – Don’t try to control the conversation – Accept, respond, and be gracious to negative feedback Source: The Potluck Guide To Social Media Strategy
- 33. 2. Stick to a schedule
- 34. • Morning reading on Feedly – 10-15 minutes • Check Facebook 3 times per day – no more than 5 minutes each time • Check Twitter 3 times per day – 2-3 minutes each time • Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each • Source content (Flickr, Google Alerts, etc.) – 10 minutes per day
- 35. 3. Plan: Build and use a content calendar
- 37. 4. Schedule posts in advance
- 38. Scheduling on Facebook 1 2
- 39. Scheduling on Facebook 4 3
- 40. Scheduling on Facebook 5
- 42. Scheduling on HootSuite 1 2
- 43. Scheduling on HootSuite 3 4 5
- 47. Follow Me Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
Editor's Notes
- #31: You need to be able to describe the value proposition of your event in one sentence. Like a mission statement, but not too mission statement-y. What’s the one thing that makes you unique? With Zappos’s it’s not the shoes, it’s their customer service. 2. a. Generate sales – using social media to create first-time customers and drive repeat business 2. b. Brand enthusiasm – turning customers into fans 2. c. Loyalty – building long-lasting relationships Some of your audience has never heard about you. Others are raving fans. Who are you trying to reach? This matters because your messages to these diverse groups will be very different. a. awareness – they may have heard something about you b. interest – heard about you, visited your website, no purchases c. action – they’ve made a single purchase d. advocacy – fans of the brand, told friends, frequent/repeat purchases
- #32: Knowing how your audience behaves within social media is critical. This will help you select the social media channels you use, and the types of promotions you run. Are they creators, joiners, critics, or merely spectators? Who from your organization will be the one “talking” in social media? One person, a team? Figure it out in advance and get buy in from those who will be doing it. Which social media tools/channels (Facebook, Twitter, YouTube, etc.) are the best ones for your organization AND your audience? People love social media. Why? Because they can develop relationships with a brand. Those brands that sound like real people, anyway. You have to put a “face” on your brand. What’s your voice? Fun, urban, folksy? Whatever you choose to measure, make sure it ties back to your goals and objectives. Before you start, establish some baseline metrics so that you have some things to compare. We’ll talk some more about measurement in just a minute. Sit in a room with your team and some flip charts. Go through each of these questions until you have answers for them. This will become your strategy. Once it’s finessed, share it with your organization, your board, etc.