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Types of Communication
Based on Life Situations
MAHRUKH SHEHZADI
Mass Communication
 Mass Communication is directed towards a large, diverse
and anonymous audience. The specific features of this
are:
 RAPID in Nature: Since the messages are meant to reach
a large audience within a relatively short time
 TRANSIENT in Nature: Cassettes Film/Radio Recording,
Photographs, etc.
 The individual member of the audience generally remains personally
unknown to the communicator; moreover, the target-audience may even be
physically separated in terms of space;
 Lack of “Direct Interaction” between the source and receiver;
 Only one Source, at one point of time, is disseminating the message;
 Lack of instant feedback from the audience;
 More Coverage of Area is possible
Mass Contact Methods
Campaigns
 CAMPAIGN is an intensive teaching activity undertaken
at an appropriate time, for a brief period, focusing
attention in a concentrated manner on a particular
problem, so as to stimulate the widest possible interest
in the community
Exhibitions
 A systematic display of models, specimens, charts,
posters, etc. in a sequence, so as to convey some
significant information or idea in an easily
understandable way to the onlookers.
Circular Letters
 Specially prepared intimate letters, using a personal
approach for a specific message, which are mailed to a
large number of farmers either periodically or on special
occasions
Interpersonal Communication
 Interpersonal communication is the process by which
people exchange information, feelings, and meaning
through verbal and non-verbal messages
 In this type of communication, each individual functions
both as a SOURCE as well as RECEIVER of message/
messages .
 Between 2 persons
 Between several persons
 Between Persons to Group Communication
Group Communication
 It possesses at least 3 characteristics common to
Interpersonal Communication
 Face-to-face in nature.
 All the members of the group are both source as well as
receiver.
 Probability of “Influence” of one person upon another.
Group Contact Methods
 Lectures
 Group Meetings
 Field Tours
 Conference/Seminar
 Brain storming
Intrapersonal communication
 Intrapersonal refers to communication occurring in an individual mind or
self. In other words, this is the internal discourse of a person. Intrapersonal
communication serves several social functions.
 Everyone engages in intrapersonal communication almost every day in
their lives. There are varied reasons for intrapersonal communication.
Advantages
 Self-awareness
 It allows the person to be aware of every aspect of their
own personality. Through introspection, the person
becomes aware of the qualities that help shape his
personality which in turn makes him aware of his
motivations, aspirations, and expectations from the
world.
Self-confidence
 A self-aware state makes one secure and increases confidence.
Self-management
 The fact that one is conscious of the indwelling strengths and
shortcomings, it equips him to manage his daily affairs efficiently
using his strengths to the maximum which in turn compensates for
his weaknesses.
Self-motivation
 The absolute knowledge of what one wants out of life will enable the person to
strive to achieve those aims and goal while continuously motivating themselves
Focused
 The qualities of self-motivation and self-management will help develop deeper
concentration and direct his focus towards the task at hand.
Independence
 Self-awareness allows the person to be independent.
Adaptability
 The person is highly adaptable to his surroundings as the knowledge of his
own qualities allows him to confidently and calmly take decisions and
change his approach accordingly in response to situational stimuli.
Disadvantages/Demerits
 Introverted
 Since the person prefers working alone, he is perceived as
shy or anti-social by others.
 Wrong assumptions
 Since there is absence of a feedback, that is, the
conversation is in a one-way flow, it could lead to the
development of misconceptions and faulty assumptions.
 Incorrect decisions
 Prejudices formed based on wrong assumptions made by an individual
could lead to incorrect choices or decisions
 Categorical thinking
 There is a possibility of an individual categorizing and viewing certain
individuals or events with a biased opinion causing one’s thought pattern
be one-tracked and unbalanced.
 Over-thinking
 Over analysis of situations and prolonged thinking about
them will lead to the imagination of unrealistic and
unnecessary scenarios, and in extreme cases, may even
lead to self-doubt
 Arrogance
 Due to an independent nature and specific approach
towards an issue, one may be incorrectly perceived as
being arrogant. This is further reinforced by one’s
tendency to pay attention to every minute detail.
Types of communication based on life situations
Organizational Communication
 Organizational communication as the sending and receiving of
messages among interrelated individuals within a particular environment or
setting to achieve individual and common goals
 Things such as performance feedback, training, delegation, policy
statements, directions or orders are all examples of
Organizational communication.
Intercultural communication
 Intercultural communication refers to the effective
communication between people/ workers/ clients of
different cultural background.
 Urdu language is written from right to left and English
language is written from left to right
 Seating , eating, food, dress, etc.
 Success of any business; Allows workers from different
cultures to work together as a group
 Intercultural communication also helps individuals to
understand the beauty of different cultures

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Types of communication based on life situations

  • 1. Types of Communication Based on Life Situations MAHRUKH SHEHZADI
  • 2. Mass Communication  Mass Communication is directed towards a large, diverse and anonymous audience. The specific features of this are:  RAPID in Nature: Since the messages are meant to reach a large audience within a relatively short time  TRANSIENT in Nature: Cassettes Film/Radio Recording, Photographs, etc.
  • 3.  The individual member of the audience generally remains personally unknown to the communicator; moreover, the target-audience may even be physically separated in terms of space;  Lack of “Direct Interaction” between the source and receiver;  Only one Source, at one point of time, is disseminating the message;  Lack of instant feedback from the audience;  More Coverage of Area is possible
  • 4. Mass Contact Methods Campaigns  CAMPAIGN is an intensive teaching activity undertaken at an appropriate time, for a brief period, focusing attention in a concentrated manner on a particular problem, so as to stimulate the widest possible interest in the community
  • 5. Exhibitions  A systematic display of models, specimens, charts, posters, etc. in a sequence, so as to convey some significant information or idea in an easily understandable way to the onlookers.
  • 6. Circular Letters  Specially prepared intimate letters, using a personal approach for a specific message, which are mailed to a large number of farmers either periodically or on special occasions
  • 7. Interpersonal Communication  Interpersonal communication is the process by which people exchange information, feelings, and meaning through verbal and non-verbal messages  In this type of communication, each individual functions both as a SOURCE as well as RECEIVER of message/ messages .
  • 8.  Between 2 persons  Between several persons  Between Persons to Group Communication
  • 9. Group Communication  It possesses at least 3 characteristics common to Interpersonal Communication  Face-to-face in nature.  All the members of the group are both source as well as receiver.  Probability of “Influence” of one person upon another.
  • 10. Group Contact Methods  Lectures  Group Meetings  Field Tours  Conference/Seminar  Brain storming
  • 11. Intrapersonal communication  Intrapersonal refers to communication occurring in an individual mind or self. In other words, this is the internal discourse of a person. Intrapersonal communication serves several social functions.  Everyone engages in intrapersonal communication almost every day in their lives. There are varied reasons for intrapersonal communication.
  • 12. Advantages  Self-awareness  It allows the person to be aware of every aspect of their own personality. Through introspection, the person becomes aware of the qualities that help shape his personality which in turn makes him aware of his motivations, aspirations, and expectations from the world.
  • 13. Self-confidence  A self-aware state makes one secure and increases confidence. Self-management  The fact that one is conscious of the indwelling strengths and shortcomings, it equips him to manage his daily affairs efficiently using his strengths to the maximum which in turn compensates for his weaknesses.
  • 14. Self-motivation  The absolute knowledge of what one wants out of life will enable the person to strive to achieve those aims and goal while continuously motivating themselves Focused  The qualities of self-motivation and self-management will help develop deeper concentration and direct his focus towards the task at hand.
  • 15. Independence  Self-awareness allows the person to be independent. Adaptability  The person is highly adaptable to his surroundings as the knowledge of his own qualities allows him to confidently and calmly take decisions and change his approach accordingly in response to situational stimuli.
  • 16. Disadvantages/Demerits  Introverted  Since the person prefers working alone, he is perceived as shy or anti-social by others.  Wrong assumptions  Since there is absence of a feedback, that is, the conversation is in a one-way flow, it could lead to the development of misconceptions and faulty assumptions.
  • 17.  Incorrect decisions  Prejudices formed based on wrong assumptions made by an individual could lead to incorrect choices or decisions  Categorical thinking  There is a possibility of an individual categorizing and viewing certain individuals or events with a biased opinion causing one’s thought pattern be one-tracked and unbalanced.
  • 18.  Over-thinking  Over analysis of situations and prolonged thinking about them will lead to the imagination of unrealistic and unnecessary scenarios, and in extreme cases, may even lead to self-doubt
  • 19.  Arrogance  Due to an independent nature and specific approach towards an issue, one may be incorrectly perceived as being arrogant. This is further reinforced by one’s tendency to pay attention to every minute detail.
  • 21. Organizational Communication  Organizational communication as the sending and receiving of messages among interrelated individuals within a particular environment or setting to achieve individual and common goals  Things such as performance feedback, training, delegation, policy statements, directions or orders are all examples of Organizational communication.
  • 22. Intercultural communication  Intercultural communication refers to the effective communication between people/ workers/ clients of different cultural background.  Urdu language is written from right to left and English language is written from left to right
  • 23.  Seating , eating, food, dress, etc.  Success of any business; Allows workers from different cultures to work together as a group  Intercultural communication also helps individuals to understand the beauty of different cultures