UI Design for Social Commerce (ERGOSIGN)

The document discusses UI design for social commerce. It emphasizes designing reputation systems that are sensitive to individual goals and potential conflicts. A case study of the social bookmarking site Earthfaves is presented, which uses a balanced design of points, named levels, collectible achievements, and cross-linking to encourage participation and establish trusted recommendations. The goal is to create a successful commerce site by developing a flexible social reputation model and design.