Understanding Data and the Candidate Experience
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The document discusses how companies can leverage data from Glassdoor to improve the candidate experience and employer brand. It provides tips on measuring brand awareness, understanding cost-per-hire, analyzing interview feedback, and keeping employees engaged. Specific metrics mentioned include candidate awareness, quality-of-hire, cost-per-hire, and time-to-hire. The document also recommends defining your employer brand, creating a flawless interview process, and investing in onboarding/training programs to attract top talent.
Understanding Data and the Candidate Experience
- 1. Understanding Data and the Candidate Experience
- 2. #Glassdoor
- 3. Ravi Edwards Manager, Glassdoor for Employers EMEA @Rav1oli @GlassdoorUK Featured Speaker
- 4. 580K Companies 190 Countries 11M Reviews 31M Monthly UUs Glassdoor Data – An Economist’s Playground Glassdoor internal data, December 2015
- 5. Screenshot of Analytics From Employer Center Brand Awareness Job Seeker Demographics Competitor ComparisonEmployer Feedback
- 7. Source — Where Today’s Candidates Come From Note: Based on a sample of more than 440,000 job interview reviews from Glassdoor. Source: Andrew Chamberlain, “Why Interview Sources Matter in Hiring,” Glassdoor Economic Research, August 2015
- 8. How Can YOU Leverage This Data
- 9. Throughout the Candidate Journey! • Measure the strength of your employer brand • Create an flawless interview process • Keep your employees engaged
- 10. Let’s Start With Branding
- 11. Why Employer Branding Matters Improved hiring Improved productivity Improved business results 1 2 3
- 12. Measure Your Talent Attraction CANDIDATE AWARENESS Analyse visits to your company page. QUALITY-OF-HIRE Determine how many job applications it takes to source a candidate worthy of being interviewed. COST-PER-HIRE Divide how much you spend on recruiting by the number of hires you make. Also note cost‐per‐hire by recruitment channel (for example, job boards) to analyse which recruiting strategies work best. TIME-TO-HIRE Log how long it takes to fill roles across the company to see whether changes in the company’s reputation lead to better or worse time‐to‐hire efficiency. 1 3 4 2
- 13. Understand Your Cost-Per-Hire Currently, the UK talent acquisition cost stands at £5,311 per hire Source: Bersin Study Companies with strong employer brands see a 43% decrease in cost-per-hire Source: LinkedIn Research
- 14. Your employer brand is your reputation, and if you don’t define it, someone else will!
- 16. Does Interview Difficulty Matter? Note: All estimates statistically significant. Based on regression analysis of more than 154,000 paired interview and company reviews left by the same users on Glassdoor. Source: Andrew Chamberlain, “Do Difficult Interviews Lead to More Satisfied Workers,” Glassdoor Economic Research, October 2015 Impact of Interview Difficulty on Job Satisfaction in Six Countries Effectofa10PercentHarderInterview onEmploymentSatisfactionLaterOn U.S. UK Canada Australia France Germany 4.0% 3.0% 2.0% 1.0% 0.0% +2.5% +2.9% +3.0% +3.6% +1.5% +2.4%
- 18. Leverage Data on Glassdoor
- 19. Brand Awareness Use Analytics to Understand Engagement • Measure Brand Awareness: Track candidate interest in your brand over time. • Analyse Employee and Candidate Feedback: Segment reviews by department, location, and employee type. • Benchmark Against Competitors: Rank against similar organisations across every ratings category. OPTIMISE YOUR STRATEGY Job Seeker Demographics Competitor ComparisonEmployer Feedback
- 21. 3 Ways to Invest in Your Employees Promote From Within Give Out Company Stock to Employees Invest in Onboarding and Training Programs 1 2 3
- 22. Power to the People: Kantar Worldpanel “Focus on people and put yourselves in their shoes before making any changes, decisions or communication and you will get it right.” - Suzannah Rowland, Senior Communications Manager, Kantar Worldpanel #24 2016 Glassdoor Best Places to Work UK
- 23. Employee Engagement Resources Employer Branding Summit Videos eBooks on Employer Branding Blog with the Latest Trends in Employer Branding www.glassdoor.co.uk/employers/resources
- 24. Pro Tips Project your brand to candidates Understand and fine tune your interview process Understand and build your Employer Brand Use granular metrics to make better decisions for your business 1 2 3 4