Understanding Your Pipeline: Gen X & Y
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This document discusses generational differences between Generation X and Millennials and how they affect workplaces, technology use, and donations. Generation X grew up with increasing computer use in schools and helped drive the internet revolution. Millennials have never known life without computers and are more likely to be "helicopter parents". Both generations expect transparency, speed, and personalization at work and want to feel important through their donations. Engaging these generations requires embracing new technologies and involving them in decision making.
Understanding Your Pipeline: Gen X & Y
- 1. Understanding Your PipelineDemystifying the next generation
- 2. Who Is This Guy?Matt CorkerAlumni Relations Manager, Students & Young AlumniUBC Alumni AffairsMatt.corker@ubc.caWork with VP Students portfolio to celebrate student success, instill a sense of pride and tradition, engage students in the alumni networkCreate and support programs that service and steward recent grads and young alumni (<35)IntroduceAnalyzeWorkTechnologyDonationsConclude
- 3. From different generations, we learn about …Changes in workplace culturesDifferent uses of technologyWhat they will donate their time, talent, and treasure toIntroduceAnalyzeWorkTechnologyDonationsConclude
- 4. DisclaimerAll generational research creates generalizationsFor accurate information need to survey and research own target audienceIntroduceAnalyzeWorkTechnologyDonationsConclude
- 5. One Step BackWhat generations are we talking about?Generation X: 1961 – 1981UBC Graduates from 1982 – 2002Millennials: 1982 – 2000UBC Graduates from 2003 – 2021Generational generalizationsMany factors affect each individual, so there is no cookie cutter solution to everyone of the same generationIntroduceAnalyzeWorkTechnologyDonationsConcludeSource - William Strauss and Neil Howe. Generations: The History of America's Future, 1584 to 2069. Perennial; Reprint edition September 1, 1992
- 6. Gen X vs MillennialGeneration XMany come from single parent or blended familiesIncreasingly flexible gender rolesFirst generation to use computers in schoolDrivers of the Internet revolutionVideo games and MTV played large role in childhoodPragmatic, adaptable, diversity mindedIntroduceAnalyzeWorkTechnologyDonationsConcludeSource – Deloitte Development LLC. Who Are Generation X? 2007.
- 7. Gen X vs MillennialMillennial GenerationSubject to “Helicopter Parenting”
- 8. Never experienced life without computers
- 9. Go from user creator at a very young age
- 10. Reverse accumulation of knowledge - the younger you are, the more you know
- 11. All information is a click away – and so is the competition
- 12. Innovative, collaborative, educatedIntroduceAnalyzeWorkTechnologyDonationsConcludeSource – Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.
- 13. Current StudentsThe first-year class this year was born in 1990Caller ID on phonesFiling taxes online and GPS systems have always been availableWWW has never stood for World Wide WrestlingCoke and Pepsi always have come in recyclable bottlesVery busy:33+ hours on academics (both in and outside the classroom)49% of students are employed, working an average of 17 hours a week49% of students are involved in community service or volunteer activitiesConnected globally with constant communication toolsIntroduceAnalyzeWorkTechnologyDonationsConcludeSource: Beloit College Mindset List, Canadian University Survey Consortium
- 14. Affecting Your WorkplaceIntroduceAnalyzeWorkTechnologyDonationsConcludeSource –Deloitte Development LLC. Who Are Generation X? 2007.Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.
- 15. Affecting Your TechnologyIntroduceAnalyzeWorkTechnologyDonationsConcludeSource – Helen Leggatt. What’s the difference between Gen X and Gen Y? Biz Report. July 24, 2008.
- 17. Web 2.0 – Vocab 101Skyping– Skype – online phone and textingBlogging – Blogger, Wordpress – sharing opinions or information (text, video, images) and allowing viewers to comment on itTweeting – Twitter – micro-blogging (less than 140 characters) to answer “What are you doing?”Yammering – Yammer – professional micro-blogging to answer “What are you working on”Subscribe/Share – RSS Feeds – receive notification/content when online information is updatedDigital Tattoo – Online – your virtual persona and preferences (Del.i.cious, Facebook, LinkedIn, Websites)IntroduceAnalyzeWorkTechnologyDonationsConcludeSource – Helen Leggatt. What’s the difference between Gen X and Gen Y? Biz Report. July 24, 2008.
- 18. Affecting Their DonationsAble to donate, but to specific purposes Want to know where it is going and who it benefitsDesire to benefit themselves apparent for both generationsWant to feel important, liked, and needed“What’s in it for me?”Gen X more likely to donate towards social or community needsHelp those less fortunate than selfEmotional appeals if there is affinity or personal experience with the social issueRising interest in global issuesIntroduceAnalyzeWorkTechnologyDonationsConcludeSource – Ringer and Garma.Does the Motivation to Help Differ Between Generation X and Y? 2007.
- 19. Key MessagesInformation’s value went from being like diamonds to waterBe a waterfall rather than a pondIncrease transparency and process speed at all levels of the organization and for all constituentsEmployees feel empowered, customers feel in the know and well servicedDive in to new technologies – it’s the only way to catch up or be innovativeInvolve these generations in the decision making processMake it personalIntroduceAnalyzeWorkTechnologyDonationsConclude
- 21. Thanks for coming!Matt CorkerAlumni Relations Manager, Students & Young AlumniMatt.corker@ubc.ca7-3293Or, for the Millennials in the crowd:Facebook meSubscribe to my blogCheck out my websiteFollow me on TwitterJoin me in yammeringIntroduceAnalyzeWorkTechnologyDonationsConclude
- 22. Great ResourcesCanadian University Survey Consortium: www.cusc-ccreu.caThe University Presidents Council of British Columbia: www.tupc.bc.caPlanning And Institutional Research: www.pair.ubc.ca
Editor's Notes
- #7: “Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
- #8: “Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
- #9: “Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
- #10: “Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
- #11: “Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
- #12: “Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
- #13: “Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
- #14: “Multi-cultural, politically correct, “green,” don’t worry about threats to their privacy”
- #18: The University Presidents Council of British Columbia – since 1995 have been contacting graduates both 2 and 5 years out. A great resource to show where your students are coming from