What’s Your Hook: Creating a lasting impression
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The document discusses how to create a lasting impression through developing a strong "hook." It argues that organizations can create a hook by focusing first on recruiting passionate, talented staff who feel connected to the organization's purpose. It also stresses the importance of providing excellent customer service or events that meet target audiences' needs, stand out above competitors, and provide consistent results. Finally, it suggests constantly making small (2%) improvements to retain customers and leave a memorable impression.
What’s Your Hook: Creating a lasting impression
- 1. What’s YOUR Hook?How to create a lasting impressionPresented by:Matthew Corker
- 3. “I hear you’re a great person! What’s your secret!?”“Well, I’m passionate about…, but the real kicker is that ….”
- 8. Let’s get this party started!
- 9. The HookHow do people/organizations create a lasting impression?
- 10. The HookThey have a greatstaff that continually delivers greatevents and/or service
- 11. What Makes Them Great?StaffBring their passion to the work they doTalented at what they doFeel connected to the purpose/peopleEvent/ServiceMeets the needs of the target audienceStands above the restProvides consistent resultsPassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 12. Great PEOPLE
- 13. First Who – Then WhatPassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 14. RecruitPassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 15. RecruitPassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 16. TrainPassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 17. RetainPassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 18. Retain3 OpportunitiesDo meaningful workMake a differenceCan advancePassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 19. StaffBring their passion to the work they do
- 20. Talented at what they do
- 21. Feel connected to the purpose/peoplePassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 22. Passionate – Talented – Connected – Targeted – Exemplary – Consistent
- 23. Great things!
- 24. Stands above the rest
- 25. Meets the needs of the target audience
- 26. Provides consistent resultsPassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 27. Passionate – Talented – Connected – Targeted – Exemplary – Consistent
- 28. Passionate – Talented – Connected – Targeted – Exemplary – Consistent
- 29. Michael Duncan?Passionate – Talented – Connected – Targeted – Exemplary – Consistent
- 30. Passionate – Talented – Connected – Targeted – Exemplary – Consistent
- 31. Passionate – Talented – Connected – Targeted – Exemplary – Consistent
- 32. 2 % ShiftPassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 33. 211 - 212Passionate – Talented – Connected – Targeted – Exemplary – Consistent
- 34. How?Event/ServiceStands above the restMeets the needs of the target audienceProvides consistent resultsStart with a BANG!Sell the experience!Make a 2% shiftChange the package, not the productPassionate – Talented – Connected – Targeted – Exemplary – Consistent
- 35. SUPA Summary!Hook = great people doing great thingsFirst who, then what!Recruit passion, train talent, retain connectionsMeaningful work, make a difference, advancementMaking it memorableBANG!, experience, 2% shift
- 36. What’s YOUR hook?Show your passionBe humble enough to learn and teachCreate connectionsGo above and beyondMake 2% shifts in everything you do
- 37. How to ImplementBe Fearless!
- 38. “You have got what it takes!!”
- 40. Thanks for everything!Let’s get them hooked!