Unit 13 LO4 AND LO5

Unit 13- LO4 and LO5
Name: Amelia Morris
Candidate Number: 4150
Centre Number: 64135

LO4:Contents
Environment of the Unit 30: LO4 magazine pitch presentation: Slide 3-4
Pitch Feedback/ Witness Statement: Slide 5
Evidence of sending the survey out to gain Feedback: Slide 6
Conclusion: Slide 7

Environment of the Presentation
Here shows the computer I used to create my presentation, the interactive white board to present it to the
class, the slide changer so I could efficiently and quickly change slides, so that I didn’t have to stand by the
apple mac the whole time I was presenting to change slides.
Slide changer
Apple Mac
Computer
Interactive white board

Environment of the Presentation(Continued)
This is a snapshot of the script I used in the presentation to help me and give me prompts in what to say during the pitch.
To see this bigger, checkout my blog page.

Pitch Feedback- Witness Statement
This is the witness statement that my publisher “Mr N Crafts” used to judge and produce some feedback from my pitch.
The publisher points out that to improve my magazine idea I need to stop using phases like “Great Stuff”, when
describing different aspects of my magazine when pitching it to him. He also said that the stoke effect around the
barcode was too thick on the front cover and the blue line around the pull quote was out of place, I should have stuck
with the brand identity colour scheme.
To check out these bigger, then please check out Unit 13: LO4 on the blog page.

Here is the evidence of me asking people at the end of my pitch to fill in my survey via
SurveyMonkey to gain more feedback.

Conclusion
In this section I have been able to provide evidence that the pitch was undertaken and the relevant
feedback was received and analysed in depth and detail. I have provided the type of environment I
had to create my presentation, the witness statement the publisher used to provide me with some
feedback and evidence of me asking the audience to fill out my survey.
From receiving all this feedback it has really helped me to move forward and develop my magazine
idea further.

OCR –
Level 3 Cambridge Introductory Diploma in Media
Unit 13:
Planning and Pitching a Print based Media Product
P5 a, b, c and e, M3 and D2 Evidence
Name: Amelia Morris
Candidate Number: 4150
Center Name: St. Andrew’s Catholic School
Center Number: 64135

LO5: Contents
Witness Statement Feedback and Analysis: Slide 10-11
Survey Monkey results analysis: Slide 12-16
Interview with publisher: Slide 17
Production Plan: Slide 18-19
Related Calendar Events to the launch date: Slide 20
Legal and Ethical Issues - based on feedback: Slide 21-32
Conclusion: Slide 33

Pitch Feedback
Witness Statement
Below is my witness statement, which the document used by the publisher “Mr. Crafts”, to assess my performance
on the day of my pitch. There is an opportunity where he has to tick off the checklist to see if I have met the
criteria and to write down what went well and what would be even better if?

From the witness statement. He has told that my Facebook page I
created for BEATS magazine was the most strongest are of
production that he thought was a really great aspect of the whole
production.
However he told me that I needed to relax and be confident, avoid
using the word “Stuff” and instead use more professional media
language. I also need to amend the marketing costs on my budget
plan and also when talking about socio economic needs, I need to
use terminology like “the stereotypes”.
On my front cover, I need to reduce the stoke effect around the
barcode, make the promotion smaller so that it is not clashing with
the Guitar and finally I need to change the font styles for the cover
lines and main headline as they are not suitable
On my Double Page Spread, I need have more key facts, make my
columns more in line and straight using the pen tool and finally
change the colour of the blue line stoke effect around the pull quote
to more respectable and relatable colour i.e. black, red and white
(Brand identity).

Survey Monkey Results
After the pitch was done I decided to also send out a survey to all my peers to gain
some extra feedback and below are a range of the results that I received.
Here I asked the audience “How Informative was my
pitch?” The majority went with the second choice very
informative with 5 people (71.43%) who choice this.
The other 2 people (28.57%) thought it was extremely
informative which was the first choice.

Here I asked the audience “How would you rate my
pitch? On a scale of 1-5 ” The majority of the people I
asked said they would give me a 4/5. Which is a very
positive and there is only a small amount of critical
feedback that needs to worked upon in the future. Such
as speaking more clearly, try not to use the script as
much, act confident by looking at my audience and
projecting my voice and try not to use the phase “Stuff”
use more media technical language.

Here I asked the audience “How likely are you to
purchase BEATS Music magazine?” The majority of the
people I asked 3-7 people chose the third option that
they would likely purchase BEATS! Music magazine. The
rest of the people I asked was an even spread from
Extremely likely, very likely and unlikely.

Here I asked the audience “Was all required
information well communicated?” The majority of the
people I asked voted with the second choice which was
the majority. The rest of the people I asked ranged
from All the information to some of the information
was well communicated.

Pictures of people filling out the survey
This is showing someone filling out the survey to give me the required feedback that I needed to evaluate and know what I
needed to do to improve the pitch.

Interview with Magazine Publisher
After the pitch was done, I decided to ask the publisher some questions to gain some feedback.
Check out Unit 30: LO5 on my blog page to watch the full video of the interview taking place.
1. How effective did
my pitch promote
Beats Music
Magazine?
2. Based on the
magazine
production, what
were my strengths?
3. Were there any
weaknesses that you noticed
in the pitch or in a particular
part of the magazine
production?
4. How likely are you to
publish and distribute
Beats Magazine and would
you purchase a copy of
Beats yourself?
5. Looking at my front
cover and double page
spread, how do you feel it
met the indie rock genre?
6. And finally, how
could Beats Magazine
and the pitch be
improved?

Production Plan
This is my production plan, which outlines everything that needs to takes place in order to produce the first issue of
BEATS Magazine. This includes the task that’s needs to be completed, the people involved, equipment needed and
when it needs to be completed by. To enlarge this document of the Production plan then please check out my blog
page.

Production Plan
Week beginning: Monday 27th October 2014
Week 1 (Monday 27th October 2014) Week 2
(Monday 3rd November 2014)
Week 3(10th November2014) Week 4 (17th November) Week 5 (24th November
2014)
Week 6 (1st December 2014) Week 7 (8th December 2014)
Task HERE:
Pre-Production:
Decide what genre of music I want to
be influenced by and when I want to
publish the magazine.
Task HERE:
Pre – Production:
Once I have the date in place and chosen
on the music genre. I need to create a flat
plan of my magazine, including everything
that will be shown in my magazine.
Task HERE:
Production:
I must arrange a date and time
to have the interview with
George Ezra.
Task HERE:
Production:
Work on the overall budget and
what everything is going to
cost.
Task HERE:
Pre-Production:
Make sure that all the
hand drawn drafts
(including front cover and
double page spreads are
completed.
Task HERE:
Production:
Take all images that are needed
for the magazines.
Task HERE:
Post Production:
Printing and distribution of the
magazine.
People involved:
Editor: Miss. A Morris (Me) and both of
the editorial and marketing and
commercial departments.
People involved:
Everyone who work in the editorial and art
departments.
People involved:
Editor
Publisher
Marketing directors
People involved:
Finance department
Editor
Publisher
People involved:
Art department
Editorial department
People involved:
Photography, art and
marketing/commercial
Department.
George Ezra
People involved:
Publishing department
Marketing and commercial
department
Art Department
Equipment needed:
Pen, diary and magazine of inspiration
i.e. NME.
Equipment needed:
Computer software ”Photoshop”.
Quick sketch of a flat plan to help guide me
on the Photoshop version.
Equipment needed:
Diary, pen and a phone to call
George Ezra or his manager to
organize the date of the
interview.
Equipment needed:
Microsoft Excel Spreadsheet to
display all the figurers, Diary
and pen
Equipment needed:
Pencil, sketch book,
colored pens and Diary
and pen.
Equipment needed:
DSLR Cannon Camera
Tripod
Venue to take the images
Diary and pen
Equipment needed:
Distribution techniques:
Posters, Billboards, Camera for
TV adverts, computer for
internet access for social media
adverts, a diary and pen.
Budget
I need to put into consideration the
costs of paying the people’s salary and
ant equipment needed (to hire or to
buy)
Budget
I need to put into consideration the costs
of paying the people’s salary and ant
equipment needed (to hire or to buy)
Budget
I need to put into consideration
the costs of paying the people’s
salary and ant equipment
needed (to hire or to buy)
Budget
Budget
I need to put into
consideration the costs of
paying the people’s salary
and ant equipment
Budget
salary and ant equipment needed
(to hire or to buy)
Budget
Complete by:
Friday 31st October
Complete by:
Friday 7th November 2014
Complete by:
Friday 14th November 2014
Complete by:
21st November 2014
Complete by:
28th November 2014
Complete by:
5th December 2014
Final Magazine Complete by:
January 2015 to be sold and
distributed.
Here shows my updated production plan, where I have put into consideration the budget for each stage of the production proces

Related Calendar Events to the launch date.
As Beats magazine first issue launch date is on the 2nd January 2015, which is the start
of a new year lots of people would have celebrated the new year and will be making
their new years resolutions. People will want to know about upcoming albums and
tours in the year ahead. In this case, I will include tour dates of artists and bands and
also a few pages on album and track reviews. They may also want to know about
various other topics in the media such as films, so I will include reviews on upcoming
films in the new year. I will also consider to add a competition to win 2 free tickets to V
Festival 2015.

Legal and Ethical Issues - based on feedback
Copyright Issues
Copyright is the legal rights given to the owner of their work, which states they are only allowed to give permission of how there
work is published and used by other people.
The laws of copyright covers a wide variety of people’s work i.e. copying materials like music, art, drama piece and renting films
illegally.
Including the Copyright symbol/logo on my new music magazine will firstly make it look professional and enforce that this is my
own work and I have rights against others copying it.
Most editors and writers need to understand three types of rights
1. First Rights
2. All rights
3. Reprint rights
Whether the editor is offering First rights or reprint rights, they will show this on the top right hand corner of the first page. If an
editor wants to purchase all rights then they will let you know.
https://books.google.co.uk/books?id=SHCWDSjWju4C&pg=PA161&lpg=PA161&dq=copyright+symbol+on+magazines&source=bl&
ots=R-
DK3JPyqp&sig=atNDzBIxJYT_G7Tl1WM7oirJfmw&hl=en&sa=X&ei=l5kvVdfSA4Xnat2dgegI&ved=0CFcQ6AEwCw#v=onepage&q&f=f
alse
Above is a link to article which explains where you will find copyright symbol.

PCC/IPSO – What do you need to consider?
The Press Complaints Commission (PCC) is an independent body, which was set up to deal with complaints about the editorial
content in newspapers, magazines and their websites.
When making a complaint, the PCC ask you to send a copy of the article in question with a letter or email explaining your
concerns, if there is any other documents that will help the PCC to assess the complaint then please send that aswell. The PCC
then send you a hard copy of the Code if necessary then they advise you to read the Procedures for the consideration of
complaints.
The Press Complaints Commission closed on the 8th September 2014 and has been replaced by the Independent Press
Standards Organisation (IPSO). Although the PCC is no longer active to report a complaint they are continuing to maintain it to
provide a record of their work.
However IPSO handle with complaints about misuse of the Editors code of practice. They operate a new complaints procedure
that is designed to achieve a speedy and fair resolution of complaints. IPSO are able to introduce new sanctions, including the
ability to determine the nature, extent and placement of corrections, when they are necessary in order to deal with a problem
of the editors code

1. Initial assessment- Once IPSO have received a complaint we will assess whether it falls within our remit and whether it
raises a possible breach of the Code. If not, the Complaints Officer handling the complaint will write to you to explain
the reasons why they are unable to take your concerns forward. You are entitled to request a review of this decision
within seven days.
2. Referral to the publication- If the complaint raises a possible breach of the Code, and you have not previously exhausted
the publication's own complaints procedure, they will pass on the detail of the complaint to the editor, who should
seek to resolve the matter directly with you. If at any time whilst your complaint is with the publication you have any
difficulties dealing with the publication directly, you feel that the process has been exhausted, or believe that our earlier
involvement is essential, you should contact IPSO. They will be happy to give you informal guidance on your complaint
or the Editors' Code of Practice at any time during this period and are here to support you in dealing with the
publication. If your complaint is successful then they will continue to research into the complaint further, if you are still
willing to that is.
3. The investigation- If your complaint is not dealt with. The publication, the Complaints Committee will write to the
editor of the publication to request its response to the complaint, which may include specific questions based on the
previous correspondence. It may also ask you to clarify aspects of your complaint, or provide further information to
assist its investigation.
4. Adjudication by the Complaints Committee- If your complaint remains unresolved, the complaints committee will
decide whether there has been a breach of the editors code. In line

5. Remedies- If the complaint committee determines the code has been breached , then it can require the publication
of its upheld adjudication and/or a correction. The nature, extent and placement of corrections and adjudications will
be decided upon by the Complaints Committee.
6. Review of the process- If your complaint follows through to steps 2 through 5, but you are unhappy with the process
by which the decision of the Complaints Committee was made, you may request a review by the Complaints
Reviewer. The Complaints Reviewer post must be filled by an IPSO Board member, and is currently Richard Hill MBE.
7.Complaints which are not pursued- IPSO expects both publications and complainants to cooperate with it in the
prompt consideration of complaints. Should we not receive an initial response to correspondence, we will generally
contact you with a further request for a reply within a specified time period. If you require further time in which to
respond, please write to us as soon as possible explaining why you are unable to reply substantively and when you
expect to be in a position to reply. We will seek to accommodate reasonable requests. If we do not receive a substantive
reply within the specified period, we may close your complaint as not pursued. Alternatively, the Committee may
proceed to consideration of the complaint without the benefit of your comments.

8. Unacceptable behaviour by complainants and vexatious complaints - In general, the staff of IPSO's
Executive will be accessible and courteous to everyone who comes into contact with us. They understand
that in some cases complainants will contact them in highly distressing circumstances, and may need
significant support and assistance; we will not normally limit the contact which complainants have with the
Executive. However, in a small minority of cases, complainants seek to interact with the Executive in an
unacceptable way.
IPSO's Regulations make clear that it may reject without further consideration complaints which are
vexatious or disproportionate. IPSO interprets this provision to apply both to the nature of the complaint,
and to the manner in which it is pursued.
IPSO does not expect its staff to tolerate unacceptable behaviour by complainants. Unacceptable behaviour
may involve vexatious or disproportionate pursuit of a complaint. It also extends to any other behaviour
that, because of its frequency or nature, hinders IPSO's ability to handle complaints effectively, including:
using abusive, offensive, aggressive, racist or foul language in conversation or correspondence with staff;
harassing, verbally abusing or seeking to intimidate staff;
engaging in unreasonably protracted or repetitive communications with staff;
attending IPSO's offices and seeking to speak with a member of staff without an appointment.

IPSO in relation to BEATS!
• IPSO will relate to my new magazine “BEATS” because if myself as the editor of
BEATS ACCIDENTLY writes something false that could be offensive/discriminating
to one of the stars of the magazine or someone else they have the right to use
this service to make a complaint (See next slide) about their content they are
consuming.
• IPSO handle complaints about the press in magazines and newspapers. If a
complaint about our content is breaching the editors code then we could
potentially get sued and taken to court as this is a crime.
• As an editor you should also proof read everything that is written in your
magazine.

Making a Complaint
In order to make a complaint via IPSO, you have to fill in a form, which is in 4 sections. You must be as honest as
possible.
Source: https://www.ipso.co.uk/oxbxApps/app/complaint1.html
The four sections of the form consist of:
1. Your complaint
2. How the code has been breached?
3. About you?
4. Review
The reason behind having the complaints form in four sections is because it
will help IPSO further understand and breakdown what the complaint is and
if it is actually breaching with the Editors Code.

Legal and Ethical Issues - based on feedback
Safe working practices for EACH of the Stages mentioned in 2 ABOVE.
In terms of legal issues when talking about the safe working practices, you have to consider the type of environment to
take the photographs in. Have I undertaken a risk assessment of the location to make sure I have knowledge of the risks
that could occur if I don’t put safety measurers in place to prevent it from happening. However in terms of ethical issues,
have I asked permission from the owner of the location and the person I am photographing.
Here shows my locations recce, which outlines, the
location of the images, the equipment needed,
permission needed and the hazards and risks that
may occur.

Legal and Ethical Issues- Permission

Legal and Ethical Issues- Permission(Continued)

IP (Intellectual Property) – For example Facebook/Twitter logos on the cover
Every social media network have their own rules based on how to use and not to use the brand’s logo. For
example
You can only use the Facebook ‘f’ logo to refer to:
Your presence on Facebook, such as your Page, timeline, group, app or event
Your implementation of Facebook on your website
Your product’s integration with Facebook, such as ‘For use with Facebook’
Content that originates from Facebook
You are not allowed to use the Facebook logo to publicize anything other than what is listed above. You also
cannot just use the ‘f’ logo by itself. It must be accompanied with a call to action. Examples of proper calls to
action include:
Like us on Facebook
Follow us on Facebook

Watermarking
Watermarking is a technique used by photographers when they want to copyright their work when providing online versions of the magazines(websites or
mobile apps)
A watermark can be a picture or text based logo and is usually semi-transparent so you can see the image underneath it. The idea is that by using a
watermark over your photos, people will not want to save them to their computer and use them elsewhere without your permission.
I am going to consider using watermark in all my photos taken within BEATS magazine. This is so that it will prevent people to use my images that I/ myself
have taken.
Here is an example of where I have watermarked a photograph
that have taken. The link below goes into more detail of how
create watermark.
https://blog.udemy.com/photoshop-watermark/
An example of where it has been done.

Conclusion
In this section I have been able to provide the feedback I was given in the pitch to inform the development
and planning of my new music magazine called “BEATS!”
I have provided my witness statement, which was carried out by the publisher in order to give me the
feedback I needed, I have also shown that the interview with the publisher was taken place, the survey
monkey results analysed in depth, the production plan improved, related calendar events of the launch of
my new magazine and legal and ethical issues that could effect BEATS!

Unit 13 LO4 AND LO5

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Unit 13 LO4 AND LO5

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