Unit 2 final draft
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Daft Punk is releasing a new album and the creator wants to design a digipak to help promote and sell the album. Competitors for Daft Punk include Skrillex, Justice, and Deadmau5. Resources needed include Photoshop, printers, paper, CD cases, and hiring two editors. The estimated budget is £50,000 which includes costs for printing 700,000 copies of the digipak, equipment rental, editors, and transportation. The goal is to spark interest from new and old Daft Punk fans to increase album sales.
Unit 2 final draft
- 1. DIGI PACK
- 2. CONTENTS PAGE 3…What and why? 4-5…Competitors 6-8…Resources 9…Budget
- 3. What and why? I am going to be creating a Digipak for Daft Punk. The digipak will help promote Daft Punks new album, as they haven't released new material in a while, getting the audience’s attention is key. To do this I will use iconic photos/graphics and manipulate them. This will attract their oldest fans, and by using a modern twist, hopefully attract new ones Outcome: By creating a new Digipak and sparking attention of new and old fans, I believe this will up the sales of Daft Punks new album by a considerable amount. There for with Vibe investing for 5%, they will receive £350,000 after the first batch is sold out. • By Vibe investing into my idea, I will achieve a higher level of a professional outcome. I believe Daft Punk need a good Digipak to ensure they sell as many albums as possible. With investing in my project, Vibe will receive 5% of the revenue
- 4. Competitors Skrillex. 6 Grammy's 1 MTV . Daft Punk has the advantage of being around for longer, more fans. Skrillex doesn’t have a Digipak, although his album cover is similar to my idea of having a black background. Skrillex is a huge competitor for Daft Punk, with Skrillex winning 6 Grammys and a MTV award it is clear that he has a lot of fans. Skrillex has the benefits of being new, fresh faced in the music scene. Daft Punk has the advantages of older fans, being around for longer they can expand their music to new and old fans. Although Justice. • Justice is another popular dance/electro band. • Justice has been around for a long time, therefore being a huge competitor with Daft Punk. Justice are also a French
- 5. duo, being so similar with Daft Punk, they are fighting to be the best. Justice’s digipak is original, eye grabbing and iconic. They use the famous cross design witch relates to justice’s older stuff. Using such a simple album cover, it draws in the attention of audience’s. Although I think Daft Punks will be more eye catching due to have a title of the album , iconic images and ‘Daft Punk’ written in a classic style everyone will recognise. Deadmou5 Deadmou5 is a very similar competitor to Daft Punk. Although Deadmou5 is one person, he uses a persona. The mouse mask is often worn when he plays live. Deadmau5 album cover goes by a repetitive theme we see in dance/electro music, neon colours with a black background. Deadmau5 has included the title and artist unlike other artists, similar to our design.
- 6. Resources Editing suit • Photoshop • InDesign Printers • Paper • Editing suit our fully equipped Final Cut Pro Edit Suite has two Apple LCD monitors and 1 high resolution LCD/LED adjustable monitor. The Suite comes with a total of 20TB of storage providing close to 3000 hours of accessible material. 24hr Access, 20 seconds from the Underground ( jubilee line), 20 minutes tube ride from Soho, secure onsite parking • To complete my design I will need 2 penises, My sisters fiancé is a professional Photoshop editor, therefore I can negotiate a price with him , he also
- 7. knows another guy who is a professional therefore I can work out a deal with them. I am aiming for 300 each for 6 hours. Researching into the industry, studies show that when albums are sold, 65% are now sold on iTunes. 'Random Access Memories' was released on Monday (May 20) and is likely to become the fastest selling album of 2013, according to Official Chart data. As of midnight last night (Tuesday, May 21), over 104,000 copies of the album had been purchased in the UK. This makes the album just 1,000 copies behind the second fastest selling album of 2013. Taking this into account, I am going to make 700,000 copies of this digipak in the first batch. Calculating it all,It will cost over 31,600 to complete my 700,000 copies.
- 8. CD Cases The cheapest way of buying cd cases in bulk is to buy them in small quantity packets; I will have to buy 350 packets in order to have 700,000 cd cases. This costing £14,682.5. Personal requirements • The two editors will need an underground ticket each, as they both live in London. • Accommodation isn't necessary. • Tickets for the London underground cost 8.80p each for returns. Cast and Crew • Photoshop professional editors • Craig Alison • David Wilson
- 9. BUDGET What? Cost? total Printing 31,600 Editing suite 150 150 editors 600 600 tube 19.60 19.60 CD cases 14,682.5 £47,052.1 The total cost should come to £47,052.1. I’m going to round it up to £50,000 for emergency funds. If anything goes wrong I should have 2948 spare to fix minor things