Unit 25 Assignment 2 Passive vs Active Audiences
Download as PPTX, PDF0 likes725 views
This document discusses a media effects theory that suggests audiences passively consume media like having messages injected straight into their subconscious brains. This theory is often used to argue against certain media types, claiming their violent content will be replicated by consumers. However, another theory suggests audiences actively choose media to gratify individual needs, such as escape, social interaction, reflection, or finding useful information, as described in four categories of media gratification.
1 of 5
Download to read offline
More Related Content
What's hot (18)
Ad
Viewers also liked (18)
Ad
Similar to Unit 25 Assignment 2 Passive vs Active Audiences (20)
Recently uploaded (20)
Unit 25 Assignment 2 Passive vs Active Audiences
- 1. This is a theory which describes one way that audiences might ‘consume’ mass media texts. This theory suggests that we consume texts passively like we have it injected straight into our subconscious brain. This theory is often used as an argument against certain type of texts e.g. rap music in the 1990s or violent video games. Some people argue that the violent content will then be replicated by the consumer.
- 2. This theory suggests that audiences actively choose the media they consume to meet (or gratify) their individual needs. It is split into 4 areas.
- 3. Media used as an escape from everyday life, problems and routine. Using the media for social interaction, possibly as a replacement for the family interaction.
- 4. Finding yourself reflected in texts. Learning behaviour and values from media texts. Finding information that could be useful for living.
- 5. Can you think of games titles that fit into these categories below?