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Dr.M.Sasidharan
Introduction to Operation
Management
Unit - I
Contents
Hours - 9
• Operations Management - Nature, Importance, Historical Development,
Transformation Processes, Di
ff
erences Between Services and Goods, A
system Perspective, Functions, Challenges, Current Priorities, Recent Trends.
• Operations Strategy - Strategic Fit, Framework.
• Productivity - World Class Manufacturing Practices.
What is Operations Management?
• Operations management is the management of processes that transform inputs into
goods and services that add value for the customer.
• It is a process of planning, organizing, and supervising the operations of the
business for better productivity.
• Operations management focuses on activities like managing inventory, capacity
planning, production & process, supply chain management, packaging, distribution,
warehousing etc.
• All factories, manufacturing plants, construction, agriculture & even service sectors
follow the basic principles of operations management.
• Operation management aims at reducing the cost to business by avoiding any
wastage of resources.
Unit - I Introduction to Operations Management
Nature of OM
• Focuses on the management of resources and processes to create and
deliver goods or services.
• Concerned with all aspects of an organisation’s operations, including the
design, planning, control, and execution of processes.
• Its key components include production planning, inventory management,
quality control, supply chain management, and process optimization.
Importance of OM
• The importance of operations management lies in its ability to drive e
ffi
ciency,
quality, and competitiveness within an organization.
• E
ff
ective operations management can lead to cost reduction, improved
customer satisfaction, faster delivery times, and enhanced
fl
exibility to adapt
to market demands.
Historical Development of OM
• Operations management as a distinct
fi
eld emerged during the Industrial
Revolution in the late 18th century when factories started employing mass
production methods.
• However, its formal development can be traced back to the early 20th
century.
Key Milestones in Development
• Scienti
fi
c Management (late 19th - early 20th century): Pioneered by Frederick W.
Taylor, this approach focused on optimizing individual tasks and work processesto
improve e
ffi
ciency.
• Human Relations Movement (1920s - 1930s): Elton Mayo and others emphasized
the importance of human factors and employee motivation in enhancing productivity.
• Total Quality Management (TQM) (1950s - 1960s): Focused on quality
improvement across all aspects of an organization, not just production.
• Lean Thinking (1990s): Inspired by the Toyota Production System, Lean emphasizes
eliminating waste and continuous improvement.
• Six Sigma (1980s - 1990s): A data-driven methodology aiming to reduce defects
and variations in processes.
Transformation Processes in OM
• The transformation process is a fundamental concept in operations
management, describing how inputs are converted into outputs.
• It involves the following stages:
Input Transformation Output Feedback
Transformat ion Processes in OM
1. Input
• This stage involves gathering and assembling all the necessary resources to
start the production process.
• Inputs include raw materials, labor, equipment, technology, and information.
Transformation Processes in OM
2. Transformation
• During this stage, inputs are processed or transformed into the
fi
nal output,
which could be goods or services.
• Transformation methods can vary widely depending on the industry and the
nature of the product or service.
Transformation Processes in OM
3. Output
• The output represents the end result of the transformation process.
• For manufacturing companies, the output is typically a tangible product, while
service-based organizations produce intangible outputs like experiences,
advice, or knowledge.
Transformation Processes in OM
4. Feedback
• This stage involves obtaining data and feedback about the output and, if
necessary, making adjustments to improve the process and overall
performance.
Differences b/w Services and Goods
Nature Goods Services
Intangibility
Goods are tangible products that can be seen, touched, and
physically possessed.
They have a physical form and can be stored, inventoried, and
transported.
Services, on the other hand, are intangible.
They cannot be seen or touched and do not have a
physical presence.
Services are experienced or consumed at the time they
are produced and cannot be stored or inventoried.
Production and
Consumption
Goods are typically produced
fi
rst and then consumed later.
They can be produced in advance and stored for future
consumption.
Services are produced and consumed simultaneously.
They are created and delivered in real-time, directly to
the customer.
Heterogeneity
Goods are usually standardized and have consistent quality and
features.
A unit of a particular good is generally identical to another unit of
the same good.
Services are often heterogeneous, meaning they can
vary in quality and delivery from one provider to another
or even from one interaction to another with the same
provider.
Perishability
Goods are generally not perishable.
They can be stored for an extended period without losing their
value or quality.
Services are perishable.
If not consumed at the time of production, they are lost,
and their value cannot be stored for future use.
Differences b/w Services and Goods
Nature Goods Services
Customer Participation
Customer involvement in the production of goods is usually
minimal.
The customer may be involved in the selection and purchase of the
product, but the actual production occurs independently.
In many service processes, customer participation is
essential.
Customers often actively participate in the co-creation of
the service experience, in
fl
uencing the outcome.
Ownership and Transfer
Goods are typically owned by the customer after purchase.
The customer can transfer ownership to another party through sale
or gift.
Services are experienced and utilized but not owned by
the customer.
They cannot be transferred to another party.
Evaluation of Quality
The quality of goods can often be evaluated before purchase
through inspection, testing, or reviews.
The quality of services is often evaluated based on the
customer's experience after they have been delivered.
This evaluation may be subjective and in
fl
uenced by
individual perceptions.
Functions of OM
• Operations management encompasses various functions that work together to
ensure smooth operations and production.
• The key functions are:
• Production Planning: Determining what, when, and how much to produce to
meet customer demand while optimizing resources.
• Inventory Management: Maintaining appropriate inventory levels to prevent
stockouts or overstocking while minimizing holding costs.
• Quality Control: Ensuring products or services meet predetermined quality
standards through testing and inspection.
• Process Design and Improvement: Creating e
ffi
cient processes and
continuously improving them to enhance productivity and reduce waste.
Functions of OM
Cont
• Supply Chain Management: Managing the
fl
ow of goods and services
from suppliers to customers, including sourcing, logistics, and distribution.
• Capacity Planning: Assessing and planning for the capacity needed to
meet present and future demand.
• Maintenance and Reliability: Ensuring that equipment and machinery are
well-maintained to minimize downtime and disruptions.
Challenges in Operations Management
• Globalization: Operating in a global market requires handling diverse
cultures, regulations and supply chain complexities.
• Technology Integration: Adopting and integrating new technologies, such as
automation and AI, while maintaining compatibility with existing systems.
• Sustainability: Balancing economic goals with environmental and social
responsibility.
• Supply Chain Risks: Managing disruptions caused by natural disasters,
political instability, or supplier issues.
• Customer Expectations: Meeting ever-increasing customer demands for
faster delivery, customization, and quality.
Current Priorities and Recent Trends in OM
• Digital Transformation: Leveraging technologies like IoT, big data analytics,
and AI for smarter decision-making and process optimization.
• Sustainability and Green Operations: Focusing on eco-friendly practices,
waste reduction and energy e
ffi
ciency.
• Agile and Flexible Operations: Being responsive to changing market
demands and disruptions through agility and
fl
exibility.
• E-commerce and Omnichannel Ful
fi
llment: Adapting operations to meet the
growing demand for online shopping and seamless customer experiences.
• Circular Economy: Emphasizing the reuse, remanufacturing, and recycling of
products to minimize waste and resource consumption.
Operations Strategy
• Operations strategy is the set of decisions and actions an organization takes to
achieve speci
fi
c long-term goals related to its operations.
• It aligns operational capabilities with overall business objectives.
• Key elements of operations strategy include:
• Design: Deciding on the optimal con
fi
guration of resources, processes, and
technology to meet customer demands and achieve competitive advantage.
• Infrastructure: Developing the necessary facilities, technology, and
organizational structure to support operations e
ff
ectively.
• Capacity Planning: Determining the capacity needed to meet demand while
considering factors like economies of scale, seasonality, and growth projections.
Operations Strategy
Cont
• Quality Management: Implementing practices and systems to ensure the
production of high-quality goods or delivery of high-quality services.
• Supply Chain Management: Managing the end-to-end
fl
ow of materials,
information, and services to ensure a smooth and e
ffi
cient supply chain.
• Innovation: Identifying opportunities for improvement, adopting new
technologies, and developing innovative products or services.
Strategic Fit in Operations Management
• Strategic
fi
t refers to the alignment between an organization's overall business
strategy and its operations strategy.
• It ensures that operational capabilities are in harmony with the strategic goals
of the company.
• When there is strategic
fi
t, the operations of the organization can e
ff
ectively
support and enhance the overall competitive advantage sought by the
business strategy.
Overall Business Strategy
Operational
Strategy
Strategic Fit in Operations Management
Key Elements of Strategic Fit
• Customer Focus: The operations strategy should be designed to meet the speci
fi
c
needs and preferences of the target customers identi
fi
ed in the business strategy.
• Di
ff
erentiation: If the business strategy emphasizes di
ff
erentiation, the operations
strategy should enable the production of unique and customized products or services.
• Cost Leadership: In cases where the business strategy is based on cost leadership,
the operations strategy should focus on cost-e
ffi
cient production methods, economies
of scale, and lean practices to minimize costs.
• Time-based Competition: If the businessstrategy centers on quick response and fast
delivery, the operations strategy should prioritize e
ffi
ciency, agility, and reduced lead
times.
Strategic Fit in Operations Management
Importance of Strategic Fit
• Competitive Advantage: Strategic
fi
t ensures that operations support the
business strategy’s unique value proposition, creating a competitive advantage
in the marketplace.
• Resource Allocation: By aligning operations with the business strategy,
resources are allocated more e
ff
ectively, avoiding waste and duplication.
• Performance Consistency: When there is strategic
fi
t, the organization can
consistently deliver products or services that meet customer expectations and
ful
fi
ll the promises made by the business strategy.
• Adaptability: Strategic
fi
t enables the organization to respond to changes in the
business environment and competitive landscape more e
ff
ectively.
World Class Manufacturing (WCM)
• World Class Manufacturing (WCM) is a comprehensive management
philosophy and methodology aimed at achieving the highest levels of
e
ffi
ciency, quality, and competitiveness in manufacturing.
• Developed by Fiat in the 1980s, WCM has been adopted and adapted by
various companies worldwide.
World Class Manufacturing (WCM)
Principles of World Class Manufacturing
• Employee Empowerment: Empowering employees at all levels to take ownership of
their work, identify improvement opportunities, and contribute to the overall success of
the organization.
• Continuous Improvement: Pursuing a culture of continuous improvement in all
processes, products, and services through the elimination of waste and ine
ffi
ciencies.
• Total Quality Management (TQM): Focusing on delivering high-quality products or
service consistently, meeting customer requirements, and reducing defects to near-
zero levels.
• Total Productive Maintenance (TPM): Involving all employees in the maintenance and
care of equipment to maximize overall equipment e
ff
ectiveness (OEE) and minimize
downtime.
World Class Manufacturing (WCM)
Principles of World Class Manufacturing (Cont)
• Just-in-Time (JIT): Adopting JIT principles to produce and deliver products
in the right quantities, at the right time, and at the right place to minimize
inventory costs and waste.
• Lean Manufacturing: Implementing lean principles to optimize processes,
reduce waste, and improve overall e
ffi
ciency.
• Supplier Involvement: Collaborating closely with suppliers to ensure a
smooth and e
ffi
cient supply chain, with a focus on quality, cost, and delivery.
World Class Manufacturing (WCM)
Framework of World Class Manufacturing
• WCM typically involves a structured implementation framework, which includes several
stages:
• Assessment and Planning: Evaluate the current state of operations and identify
areas for improvement. Develop a comprehensive plan to implement WCM
principles.
• Training and Education: Train employees at all levels on the principles and
methodologies of WCM to create a shared understanding and commitment to the
transformation.
• Implementation: Begin implementing WCM practices and methodologies in speci
fi
c
areas, such as production lines or departments, gradually expanding to the entire
organization.
World Class Manufacturing (WCM)
Framework of World Class Manufacturing (cont)
• Monitoring and Measurement: Establish performance metrics and key
performance indicators (KPIs) to monitor progress and identify areas for
further improvement.
• Continuous Improvement: Continuously review and optimize processes,
products, and practices based on data-driven insights and feedback from
employees and customers.
• Recognition and Rewards: Acknowledge and reward employees and
teams for their contributions to the successful implementation of WCM.

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Unit - I Introduction to Operations Management

  • 2. Contents Hours - 9 • Operations Management - Nature, Importance, Historical Development, Transformation Processes, Di ff erences Between Services and Goods, A system Perspective, Functions, Challenges, Current Priorities, Recent Trends. • Operations Strategy - Strategic Fit, Framework. • Productivity - World Class Manufacturing Practices.
  • 3. What is Operations Management? • Operations management is the management of processes that transform inputs into goods and services that add value for the customer. • It is a process of planning, organizing, and supervising the operations of the business for better productivity. • Operations management focuses on activities like managing inventory, capacity planning, production & process, supply chain management, packaging, distribution, warehousing etc. • All factories, manufacturing plants, construction, agriculture & even service sectors follow the basic principles of operations management. • Operation management aims at reducing the cost to business by avoiding any wastage of resources.
  • 5. Nature of OM • Focuses on the management of resources and processes to create and deliver goods or services. • Concerned with all aspects of an organisation’s operations, including the design, planning, control, and execution of processes. • Its key components include production planning, inventory management, quality control, supply chain management, and process optimization.
  • 6. Importance of OM • The importance of operations management lies in its ability to drive e ffi ciency, quality, and competitiveness within an organization. • E ff ective operations management can lead to cost reduction, improved customer satisfaction, faster delivery times, and enhanced fl exibility to adapt to market demands.
  • 7. Historical Development of OM • Operations management as a distinct fi eld emerged during the Industrial Revolution in the late 18th century when factories started employing mass production methods. • However, its formal development can be traced back to the early 20th century.
  • 8. Key Milestones in Development • Scienti fi c Management (late 19th - early 20th century): Pioneered by Frederick W. Taylor, this approach focused on optimizing individual tasks and work processesto improve e ffi ciency. • Human Relations Movement (1920s - 1930s): Elton Mayo and others emphasized the importance of human factors and employee motivation in enhancing productivity. • Total Quality Management (TQM) (1950s - 1960s): Focused on quality improvement across all aspects of an organization, not just production. • Lean Thinking (1990s): Inspired by the Toyota Production System, Lean emphasizes eliminating waste and continuous improvement. • Six Sigma (1980s - 1990s): A data-driven methodology aiming to reduce defects and variations in processes.
  • 9. Transformation Processes in OM • The transformation process is a fundamental concept in operations management, describing how inputs are converted into outputs. • It involves the following stages: Input Transformation Output Feedback
  • 10. Transformat ion Processes in OM 1. Input • This stage involves gathering and assembling all the necessary resources to start the production process. • Inputs include raw materials, labor, equipment, technology, and information.
  • 11. Transformation Processes in OM 2. Transformation • During this stage, inputs are processed or transformed into the fi nal output, which could be goods or services. • Transformation methods can vary widely depending on the industry and the nature of the product or service.
  • 12. Transformation Processes in OM 3. Output • The output represents the end result of the transformation process. • For manufacturing companies, the output is typically a tangible product, while service-based organizations produce intangible outputs like experiences, advice, or knowledge.
  • 13. Transformation Processes in OM 4. Feedback • This stage involves obtaining data and feedback about the output and, if necessary, making adjustments to improve the process and overall performance.
  • 14. Differences b/w Services and Goods Nature Goods Services Intangibility Goods are tangible products that can be seen, touched, and physically possessed. They have a physical form and can be stored, inventoried, and transported. Services, on the other hand, are intangible. They cannot be seen or touched and do not have a physical presence. Services are experienced or consumed at the time they are produced and cannot be stored or inventoried. Production and Consumption Goods are typically produced fi rst and then consumed later. They can be produced in advance and stored for future consumption. Services are produced and consumed simultaneously. They are created and delivered in real-time, directly to the customer. Heterogeneity Goods are usually standardized and have consistent quality and features. A unit of a particular good is generally identical to another unit of the same good. Services are often heterogeneous, meaning they can vary in quality and delivery from one provider to another or even from one interaction to another with the same provider. Perishability Goods are generally not perishable. They can be stored for an extended period without losing their value or quality. Services are perishable. If not consumed at the time of production, they are lost, and their value cannot be stored for future use.
  • 15. Differences b/w Services and Goods Nature Goods Services Customer Participation Customer involvement in the production of goods is usually minimal. The customer may be involved in the selection and purchase of the product, but the actual production occurs independently. In many service processes, customer participation is essential. Customers often actively participate in the co-creation of the service experience, in fl uencing the outcome. Ownership and Transfer Goods are typically owned by the customer after purchase. The customer can transfer ownership to another party through sale or gift. Services are experienced and utilized but not owned by the customer. They cannot be transferred to another party. Evaluation of Quality The quality of goods can often be evaluated before purchase through inspection, testing, or reviews. The quality of services is often evaluated based on the customer's experience after they have been delivered. This evaluation may be subjective and in fl uenced by individual perceptions.
  • 16. Functions of OM • Operations management encompasses various functions that work together to ensure smooth operations and production. • The key functions are: • Production Planning: Determining what, when, and how much to produce to meet customer demand while optimizing resources. • Inventory Management: Maintaining appropriate inventory levels to prevent stockouts or overstocking while minimizing holding costs. • Quality Control: Ensuring products or services meet predetermined quality standards through testing and inspection. • Process Design and Improvement: Creating e ffi cient processes and continuously improving them to enhance productivity and reduce waste.
  • 17. Functions of OM Cont • Supply Chain Management: Managing the fl ow of goods and services from suppliers to customers, including sourcing, logistics, and distribution. • Capacity Planning: Assessing and planning for the capacity needed to meet present and future demand. • Maintenance and Reliability: Ensuring that equipment and machinery are well-maintained to minimize downtime and disruptions.
  • 18. Challenges in Operations Management • Globalization: Operating in a global market requires handling diverse cultures, regulations and supply chain complexities. • Technology Integration: Adopting and integrating new technologies, such as automation and AI, while maintaining compatibility with existing systems. • Sustainability: Balancing economic goals with environmental and social responsibility. • Supply Chain Risks: Managing disruptions caused by natural disasters, political instability, or supplier issues. • Customer Expectations: Meeting ever-increasing customer demands for faster delivery, customization, and quality.
  • 19. Current Priorities and Recent Trends in OM • Digital Transformation: Leveraging technologies like IoT, big data analytics, and AI for smarter decision-making and process optimization. • Sustainability and Green Operations: Focusing on eco-friendly practices, waste reduction and energy e ffi ciency. • Agile and Flexible Operations: Being responsive to changing market demands and disruptions through agility and fl exibility. • E-commerce and Omnichannel Ful fi llment: Adapting operations to meet the growing demand for online shopping and seamless customer experiences. • Circular Economy: Emphasizing the reuse, remanufacturing, and recycling of products to minimize waste and resource consumption.
  • 20. Operations Strategy • Operations strategy is the set of decisions and actions an organization takes to achieve speci fi c long-term goals related to its operations. • It aligns operational capabilities with overall business objectives. • Key elements of operations strategy include: • Design: Deciding on the optimal con fi guration of resources, processes, and technology to meet customer demands and achieve competitive advantage. • Infrastructure: Developing the necessary facilities, technology, and organizational structure to support operations e ff ectively. • Capacity Planning: Determining the capacity needed to meet demand while considering factors like economies of scale, seasonality, and growth projections.
  • 21. Operations Strategy Cont • Quality Management: Implementing practices and systems to ensure the production of high-quality goods or delivery of high-quality services. • Supply Chain Management: Managing the end-to-end fl ow of materials, information, and services to ensure a smooth and e ffi cient supply chain. • Innovation: Identifying opportunities for improvement, adopting new technologies, and developing innovative products or services.
  • 22. Strategic Fit in Operations Management • Strategic fi t refers to the alignment between an organization's overall business strategy and its operations strategy. • It ensures that operational capabilities are in harmony with the strategic goals of the company. • When there is strategic fi t, the operations of the organization can e ff ectively support and enhance the overall competitive advantage sought by the business strategy. Overall Business Strategy Operational Strategy
  • 23. Strategic Fit in Operations Management Key Elements of Strategic Fit • Customer Focus: The operations strategy should be designed to meet the speci fi c needs and preferences of the target customers identi fi ed in the business strategy. • Di ff erentiation: If the business strategy emphasizes di ff erentiation, the operations strategy should enable the production of unique and customized products or services. • Cost Leadership: In cases where the business strategy is based on cost leadership, the operations strategy should focus on cost-e ffi cient production methods, economies of scale, and lean practices to minimize costs. • Time-based Competition: If the businessstrategy centers on quick response and fast delivery, the operations strategy should prioritize e ffi ciency, agility, and reduced lead times.
  • 24. Strategic Fit in Operations Management Importance of Strategic Fit • Competitive Advantage: Strategic fi t ensures that operations support the business strategy’s unique value proposition, creating a competitive advantage in the marketplace. • Resource Allocation: By aligning operations with the business strategy, resources are allocated more e ff ectively, avoiding waste and duplication. • Performance Consistency: When there is strategic fi t, the organization can consistently deliver products or services that meet customer expectations and ful fi ll the promises made by the business strategy. • Adaptability: Strategic fi t enables the organization to respond to changes in the business environment and competitive landscape more e ff ectively.
  • 25. World Class Manufacturing (WCM) • World Class Manufacturing (WCM) is a comprehensive management philosophy and methodology aimed at achieving the highest levels of e ffi ciency, quality, and competitiveness in manufacturing. • Developed by Fiat in the 1980s, WCM has been adopted and adapted by various companies worldwide.
  • 26. World Class Manufacturing (WCM) Principles of World Class Manufacturing • Employee Empowerment: Empowering employees at all levels to take ownership of their work, identify improvement opportunities, and contribute to the overall success of the organization. • Continuous Improvement: Pursuing a culture of continuous improvement in all processes, products, and services through the elimination of waste and ine ffi ciencies. • Total Quality Management (TQM): Focusing on delivering high-quality products or service consistently, meeting customer requirements, and reducing defects to near- zero levels. • Total Productive Maintenance (TPM): Involving all employees in the maintenance and care of equipment to maximize overall equipment e ff ectiveness (OEE) and minimize downtime.
  • 27. World Class Manufacturing (WCM) Principles of World Class Manufacturing (Cont) • Just-in-Time (JIT): Adopting JIT principles to produce and deliver products in the right quantities, at the right time, and at the right place to minimize inventory costs and waste. • Lean Manufacturing: Implementing lean principles to optimize processes, reduce waste, and improve overall e ffi ciency. • Supplier Involvement: Collaborating closely with suppliers to ensure a smooth and e ffi cient supply chain, with a focus on quality, cost, and delivery.
  • 28. World Class Manufacturing (WCM) Framework of World Class Manufacturing • WCM typically involves a structured implementation framework, which includes several stages: • Assessment and Planning: Evaluate the current state of operations and identify areas for improvement. Develop a comprehensive plan to implement WCM principles. • Training and Education: Train employees at all levels on the principles and methodologies of WCM to create a shared understanding and commitment to the transformation. • Implementation: Begin implementing WCM practices and methodologies in speci fi c areas, such as production lines or departments, gradually expanding to the entire organization.
  • 29. World Class Manufacturing (WCM) Framework of World Class Manufacturing (cont) • Monitoring and Measurement: Establish performance metrics and key performance indicators (KPIs) to monitor progress and identify areas for further improvement. • Continuous Improvement: Continuously review and optimize processes, products, and practices based on data-driven insights and feedback from employees and customers. • Recognition and Rewards: Acknowledge and reward employees and teams for their contributions to the successful implementation of WCM.