Thingworx Studio is a powerful, user-friendly augmented reality (AR) platform designed for enterprises, allowing users to create immersive, scalable AR experiences without programming skills. It supports various technologies, including Microsoft HoloLens, Apple ARKit, and Google ARCore, while also integrating IoT data for enhanced interactivity. The platform offers features like drag-and-drop authoring, a universal viewer application, and the ability to leverage existing 3D content, facilitating quick deployment and sharing of AR experiences.