User centered thinking in higher ed communications
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The document discusses implementing user-centered design in higher education communications by prioritizing student needs and language. It outlines a four-step approach that includes gaining management support, building the right team, involving users early in the design process, and measuring results. Key challenges such as budget constraints and organizational resistance are addressed, along with strategies to demonstrate the value of a user-centered strategy.
User centered thinking in higher ed communications
- 1. User-centered thinking in higher ed communications Batu Sayici Melissa Zuroff
- 3. Let’s talk about • Using research and data to establish a user-centered strategy • Determining the tools and team needed • Recognizing and exploring how to approach potential challenges
- 4. User-centered design Designing a product or service around how users want or need to use it, rather than forcing them to change their behavior to accommodate your product or service.
- 6. Internally driven communication mimicking organizational structure and language!
- 7. The problem?
- 8. Now
- 9. A user-centered design and content strategy reflecting students’: 1. mental model 2. priorities 3. language
- 10. How to get there in 4 steps
- 11. Get management support and sponsorship. 1
- 12. Challenges you might face • No budget/staff • Low awareness of benefits • Resistance to act • Organizational change
- 13. Overcome the challenges • Show, don’t just tell. • Focus on projects that produce tangible results. • Involve stakeholders throughout the process of planning, execution, analysis, and reporting.
- 15. Emphasize what a user-centered strategy enables • More effectively meeting organizational objectives • Better serving user needs • Better accountability
- 18. Some resources on getting leadership buy-in:
- 19. Build the right team. 2
- 20. Identify the right people and skill sets… Visual Design UX Content Analyst
- 21. …and foster their skills.
- 22. Involve users (early) in the design process. 3
- 23. Determine your process. Interviews Social Media Surveys Analytics Brainstorming Card sorting Surveys Analytics Usability tests
- 24. Use your data to find what’s not working.
- 25. Understand current experience and pain points.
- 27. Talk their language. Avoid jargon and internal terminology.
- 29. Test & iterate Quick and dirty is better than none.
- 31. Tips for user tests • Use social media and email to create a pool of participants. • Offer desirable incentives. • Run small tests often. • Aim to make things better, not perfect.
- 37. 3 3.25 3.5 3.75 4 easy to find easy to understand enjoyable Before After Results
- 39. To be more user-centered… Get management support and sponsorship. Build the right team. Involve users early in the design process. Measure and communicate results.
- 40. –Steve Krug “When fixing problems, try to do the least you can do.” But also…