Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe
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The document discusses the use of social media to enhance digital project engagement in libraries, focusing on objectives such as identifying tools, planning, and user understanding. It emphasizes the importance of knowing user demographics, engaging with them through various social media platforms, and employing strategies like QR codes and blogging. Additionally, it includes best practices for outreach, assessing progress, and utilizing SWOT analysis for effective outreach tool selection.
Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe
- 1. But will they come? Using Social Media to increase usage of digital projects
- 2. 3 Objectives today 1. Identify major social media tools 2. Understand how to plan for social media 3. Reflect on how social media can be used in your library
- 3. Question United states or Canada Si Latin America Cuba Caribbean Africa Europe Asia Middle East Australia/oceana
- 4. Sustainability Libraries http://www.wordle.net/
- 5. Enhanced
- 6. Best practices for outreach Assess Plan Engage Take Risks Consistent Go where users are
- 7. Every library has their own unique set of users or non-users they want to reach…. http://www.flickr.com/photos/hughes_leglise/461546381/ http://www.flickr.com/photos/ingetjetadros/4907828996/
- 8. Understanding your Users Who are your users? Where are they in the virtual world? http://www.flickr.com/photos/93684827@N00/1403513855 How are they most likely to receive your message? How do you make sure they are aware of your services?
- 9. Digital Divide Image: http://www.flickr.com/photos/breakdennis/5036431330/
- 10. 55% Of North America, Oceana and Europe have Internet 36% Latin America 31% Middle East 11% Africa
- 11. Question Si No
- 12. You can create your own but…. Use what is most often found by users Add items to the Resources section on the page… Create your own Wiki Entries Cross Reference
- 13. 4.4% Of Wikipedia editors have PhDs 19% Of Wikipedia editors have masters degrees
- 14. 48% Of Visitors to the Texas Portal were referred from Wikipedia
- 16. Dissecting a Fan Page People join when they “like” a page
- 17. Images Another place to send users images and digital documents
- 18. Engagement Don’t just PUSH information! Interacting with "fans" is important
- 20. Make videos for free Upload to Youtube; Embed or link to them YouTube teachertube
- 21. Blogging Microblogging Mini Blogging
- 23. Showcase unique items
- 24. Link to Blog or Website Using Tumblr @USC Libraries links images from their archive
- 25. Link to record in Archive Archive provides user with metadata and collection info
- 26. Mini blog services ideal for packaging or documenting events
- 27. Question Si No
- 28. QR Codes
- 29. Quick Response Codes QR Codes Promotional Applications JFK Presidential Library used QR Codes to promote their JFK50 Campaign
- 30. Aggregates Use these tools to create connections between users and your collections
- 31. Become a member and add records to the catalog
- 32. Social Media Tips Use icons on Home Page Use QR Codes to embed urls Embed and cross link! Do NOT link Twitter and FB! Encourage Engagement Have social media goals Develop value-added features Assess your progress Be Flexible! http://www.flickr.com/photos/ladymixy-uk/3649349353/
- 33. Using SWOT Analysis to pick your outreach tools http://flickr.com/photos/dixonbaxi/
- 34. Steps of Action Planning Launch Management Optimization http://www.flickr.com/photos/21561428@N03/5136803941/
- 36. References Belden, D. (2008). Harnessing Social Networks to Connect with Audiences: If You Build It, Will They Come 2.0?. Internet Reference Services Quarterly, 13(1), 99-111. doi:10.1300/J136v13n01-06 IFLA (2002). Statement on Libraries and Sustainability. Available at: http:// www.johannesburgsummit.org/html/documents/summit_docs/background_papers/ 3108_background_paper8.pdf internetworldstats.com World internet and usage population statistics. Tomaiuolo, N. (2009). U-Content. Searcher, 17(4), 40-47. Turner, J.(2011). Understanding the Social Media ROI Cycle. Available at: http:// mashable.com/2011/03/03/social-media-roi-cycle/ Blog for presentation: http://iflatravis.blogspot.com
- 37. Tiffini Travis ttravis@csulb.edu 8/28/2008 8/28/2008 www.csulb.edu/~ttravis twitter: mojo_girl blog: tiffinianne.wordpress.com