Matthew Buys discusses how ORCID identifiers can help researchers by distinguishing them from each other and linking them to their professional activities and organizations. ORCID provides a persistent digital identifier that researchers can use freely. Organizations can also join as members to integrate ORCID into their systems for activities like publishing, funding, and universities. This allows for improved tracking of researcher productivity, quality, recognition, and influence by consolidating their professional records under a single ORCID identifier.